Jennings & Associates Financial Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 1–10 clients last fiscal year.
Jennings & Associates Financial Advisors reports 691 clients. They include 504 individual clients, 176 high-net-worth individuals, and 8 corporations and other businesses. Of its assets, 100.0% ($240M across 1,117 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $2.73M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 73% | 38% |
| High-net-worth individuals | 25% | 61% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 1% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 504 | $90.8M | 37.8% | $180K |
| High-net-worth individuals | 176 | $146M | 60.7% | $828K |
| Charitable organizations | Fewer than 5 | $656K | 0.3% | $219K |
| Corporations and other businesses | 8 | $2.92M | 1.2% | $365K |
| Total | 691 | $240M | 100% | — |
- Clients
- 504
- Regulatory AUM
- $90.8M
- AUM share
- 37.8%
- Avg. per client
- $180K
- Clients
- 176
- Regulatory AUM
- $146M
- AUM share
- 60.7%
- Avg. per client
- $828K
- Clients
- Fewer than 5
- Regulatory AUM
- $656K
- AUM share
- 0.3%
- Avg. per client
- $219K
- Clients
- 8
- Regulatory AUM
- $2.92M
- AUM share
- 1.2%
- Avg. per client
- $365K
Total
- Clients
- 691
- Regulatory AUM
- $240M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Jennings & Associates Financial Advisors charges up to 2.50% for its Investment Advisory Fees. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is billed at an hourly fee up to $500 an hour, or a flat fee generally ranging from $1,000 to $30,000, based on scope and complexity.
- Hourly Consulting Services
- Hourly consulting is generally billed at $100 to $500 per hour, based on the scope and complexity of the engagement.
Keith Jennings owns 75% or more of Jennings & Associates Financial Advisors. The leadership team of Jennings & Associates Financial Advisors includes Chief Compliance Officer Keith Jennings. It has 8 employees, 5 of them in advisory roles.
Leadership
Keith JenningsManaging Member & Chief Compliance Officer
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 5 in advisory functions
- 5 state-registered reps
- 4 broker-dealer reps
- 3 insurance agents
- Owns 75% or more of Jennings & Associates Financial Advisors, LLC
Keith Jennings
Control person · since July 2023
Jennings & Associates Financial Advisors’ regulatory assets grew from $179M (February 2024) to $240M (March 2026); clients rose from 623 to 691 and employees fell from 9 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $240M | 691 | 8 | 1 |
| March 2025 | $208M | 627 | 8 | 1 |
| February 2024 | $179M | 623 | 9 | 1 |
Besides its headquarters, Jennings & Associates Financial Advisors has 0 offices, with 1 listed address in Kentucky.
Kentucky · 1 listed address
- 1920 Broadway Street, PaducahHQ
Contact and registration details
- Legal name
- Jennings & Associates Financial Advisors, LLC
- Headquarters
- 1920 Broadway Street, Paducah, KY 42001
- Website
- Not reported
- Phone
- 270-448-1010
- SEC file
- 801-128650
- Structure
- Kentucky LLC
- Fiscal year end
- December
Jennings & Associates Financial Advisors uses LPL Financial ($208M) as custodian for its separately managed accounts. Jennings & Associates Financial Advisors does not have custody of client assets.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $208M100%
At year end, Jennings & Associates Financial Advisors’ separately managed accounts were mostly in funds (61%) and bonds (29%).
What the accounts hold
- Stocks4%
- Funds61%
- Bonds29%
- Cash6%
How many clients does Jennings & Associates Financial Advisors have?
Jennings & Associates Financial Advisors has 691 clients and manages $240 million for them, as of March 2026. They include 504 individual clients, 176 high-net-worth individuals, and 8 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Jennings & Associates Financial Advisors offer?
Jennings & Associates Financial Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Jennings & Associates Financial Advisors charge?
Jennings & Associates Financial Advisors charges up to 2.50% for its Investment Advisory Fees. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable.
Which custodians does Jennings & Associates Financial Advisors use?
Jennings & Associates Financial Advisors’ separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $208M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Jennings & Associates Financial Advisors have?
Jennings & Associates Financial Advisors has 5 investment adviser representatives registered with state securities authorities, out of 8 employees, and 5 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Jennings & Associates Financial Advisors invest in?
At the end of its last fiscal year, Jennings & Associates Financial Advisors’ separately managed accounts held 61% registered funds (mutual funds, ETFs, BDCs), 29% U.S. government and agency bonds, 6% cash and equivalents and 4% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Jennings & Associates Financial Advisors?
Jennings & Associates Financial Advisors’ direct owner is Keith Jennings (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Jennings & Associates Financial Advisors get paid?
Jennings & Associates Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Jennings & Associates Financial Advisors registered with the SEC?
Yes, Jennings & Associates Financial Advisors has been registered with the SEC as an investment adviser since 29 August 2023. Its CRD number is 312706 and its SEC file number is 801-128650.
Source: Form ADV Part 1A, Item 1, filed 31 March 2026; IAPD firm record
How do I contact Jennings & Associates Financial Advisors?
Jennings & Associates Financial Advisors’ main office is at 1920 Broadway Street, Paducah, KY 42001. Its phone number is 270-448-1010.