Keith Jennings has been Managing Member & Chief Compliance Officer of Jennings & Associates Financial Advisors since July 2023, is a control person of the firm and directly owns 75% or more of it.
Jennings & Associates Financial Advisors, LLC is a Paducah, KY firm with $240M under management, 691 clients and 5 advisers in one office, as of its March 2026 filing.
Keith Jennings is CEO, Founder, & Financial Advisor of Jennings & Associates Financial Advisors. He wrote a book on a system using prioritizing, Routine to Riches, Powered by the GPS Method. He works with individuals, businesses and executives on goal planning using the GPS Method.
Keith Jennings’ longest registration was 12 years at LPL Financial LLC (2004–2016). Before joining Jennings & Associates Financial Advisors in 2023, Keith Jennings was registered through LPL Financial LLC and Keystone Financial Group, LLC.
- – present · 2 yearsPaducah, KY · Adviser representative · Firm CRD 312706
- LPL Financial LLC– · 2 yearsPaducah, KY · Adviser representative · Firm CRD 6413
- Keystone Financial Group, LLC– · 7 yearsPaducah, KY · Adviser representative · Firm CRD 170201
- LPL Financial LLC– · 12 yearsPaducah, KY · Adviser representative · Firm CRD 6413
- Hilliard Lyons Asset Management– · under a yearPaducah, KY · Adviser representative · Firm CRD 453
Investment adviser representative registrations
Keith Jennings is registered as an investment adviser representative in 2 states, as a resident of Texas. The first approvals date from December 2023; the most recent is Texas, in March 2024.
- KentuckySince 1 December 2023
- TexasResidentSince 25 March 2024
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 66 | Uniform Combined State Law Examination | 5 January 2001 |
| Series 7 | General Securities Representative Examination | 12 December 2000 |
- Name
- Securities Industry Essentials Examination
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
- Full name
- Keith Todd Jennings
- CRD
- 3181045
- Firm
- Jennings & Associates Financial Advisors · CRD 312706
- Role
- Managing Member & Chief Compliance Officer
- Office
- 1920 BROADWAY STREET, Paducah, KY 42001
- Registration
- Investment adviser and broker registrations
- In the industry since
- December 2000
- Disciplinary history
- Not yet shown here · SEC record · BrokerCheck
- Firm bio
- jenningsfinancialadvisors.com
Where does Keith Jennings work?
Keith Jennings has been Managing Member & Chief Compliance Officer of Jennings & Associates Financial Advisors, LLC since July 2023, and is a control person of the firm.
Is Keith Jennings a financial advisor?
Yes. Keith Jennings has a current investment-adviser registration in Kentucky and Texas, through Jennings & Associates Financial Advisors since December 2023.
How many years of experience does Keith Jennings have?
Keith Jennings has 25 years in the financial industry, since December 2000, across 4 adviser firms.
What exams has Keith Jennings passed?
Keith Jennings has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in December 2000. FINRA credited Keith Jennings with the SIE, which began in October 2018.
Where did Keith Jennings work before Jennings & Associates Financial Advisors?
Before Jennings & Associates Financial Advisors, Keith Jennings was registered through LPL Financial LLC, February 2018 to October 2020; Keystone Financial Group, LLC, August 2016 to December 2023; LPL Financial LLC, March 2004 to December 2016; Hilliard Lyons Asset Management, January 2004 to April 2004.
Where is Keith Jennings based?
Keith Jennings’ registered office is in Paducah, KY.
Is Keith Jennings registered with FINRA?
Yes. Keith Jennings has a current broker registration, under CRD 3181045.
Source: FINRA BrokerCheck
How can I verify Keith Jennings’ record?
Search CRD 3181045 on the SEC’s adviser search (adviserinfo.sec.gov) and FINRA’s broker search (brokercheck.finra.org), which publish Keith Jennings’ full registration record.