Irvine Wealth Planning Strategies provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars. Financial planning was provided to 251–500 clients last fiscal year.
Irvine Wealth Planning Strategies reports 229 clients. They include 138 individual clients, 80 high-net-worth individuals, and 6 pension and profit-sharing plans. Of its assets, 98.7% ($155M across 774 accounts) are managed with discretion; $2M across 2 accounts are not. It advised 100 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 29% |
| High-net-worth individuals | 35% | 68% |
| Pension and profit-sharing plans | 3% | 2% |
| Charitable organizations | 2% | 1% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 138 | $46.1M | 29.4% | $334K |
| High-net-worth individuals | 80 | $107M | 68.1% | $1.34M |
| Pension and profit-sharing plans | 6 | $2.44M | 1.6% | $407K |
| Charitable organizations | 5 | $1.58M | 1.0% | $316K |
| Corporations and other businesses | Fewer than 5 | $488 | 0.0% | — |
| Total | 229 | $157M | 100% | — |
- Clients
- 138
- Regulatory AUM
- $46.1M
- AUM share
- 29.4%
- Avg. per client
- $334K
- Clients
- 80
- Regulatory AUM
- $107M
- AUM share
- 68.1%
- Avg. per client
- $1.34M
- Clients
- 6
- Regulatory AUM
- $2.44M
- AUM share
- 1.6%
- Avg. per client
- $407K
- Clients
- 5
- Regulatory AUM
- $1.58M
- AUM share
- 1.0%
- Avg. per client
- $316K
- Clients
- Fewer than 5
- Regulatory AUM
- $488
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 229
- Regulatory AUM
- $157M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 100
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Irvine Wealth Planning Strategies is paid through fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Pension Consulting
- Pension consulting is an annual fixed fee generally from $6,000 to $20,000, possibly negotiable, paid quarterly in advance.
- Project-Based Financial Planning (Stage 1)
- Stage 1 project-based consulting is a fixed fee of a minimum $3,350 over about three months, negotiable, typically half paid on signing and half a month later.
Amy Irvine owns 75% or more of Irvine Wealth Planning Strategies. It has 7 employees, 3 of them in advisory roles.
Leadership
Rebekah EasonOwner- Amy IrvinePrincipal, CCO
- Katrina WelkerOwner
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Irvine Wealth Planning Strategies, LLC
Amy Irvine
Control person · since May 2016
- Owns 10% to 25% of Irvine Wealth Planning Strategies, LLC
Katrina Welker
since January 2020
- Owns 5% to 10% of Irvine Wealth Planning Strategies, LLC
Rebekah Eason
since January 2021
Irvine Wealth Planning Strategies’ regulatory assets grew 3.3× from $47M (February 2021) to $157M (February 2026); clients rose from 168 to 229 and employees from 5 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $157M | 229 | 7 | 5 |
| March 2025 | $118M | 270 | 8 | 6 |
| June 2024 | $95.7M | 257 | 5 | 3 |
| February 2023 | $72.6M | 249 | 5 | 3 |
| May 2022 | $60.2M | 196 | 5 | 3 |
| February 2021 | $47M | 168 | 5 | 4 |
Besides its headquarters, Irvine Wealth Planning Strategies has 4 offices (4 private residences, listed without an address), with 1 listed address in New York.
New York · 1 listed address
- 10 East Market Street, CorningHQ
Other business names
Irvine Wealth Planning Strategies has reported 1 other business name to the SEC.
- Rooted Planning Group
Contact and registration details
- Legal name
- Irvine Wealth Planning Strategies, LLC
- Headquarters
- 10 East Market Street, Corning, NY 14830
- Website
- rootedpg.com
- Phone
- 607-438-2761
- @19110624
- SEC file
- 801-112546
- Structure
- New York LLC
- Fiscal year end
- December
Irvine Wealth Planning Strategies uses Charles Schwab ($123M) as custodian for its separately managed accounts. Irvine Wealth Planning Strategies has custody of $50.6M in client assets for 93 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $123M100%
At year end, Irvine Wealth Planning Strategies’ separately managed accounts were mostly in funds (89%).
What the accounts hold
- Stocks2%
- Funds89%
- Registered funds87%
- Pooled vehicles2%
- Cash8%
- Other1%
- Tiaa variable annuities1%
How many clients does Irvine Wealth Planning Strategies have?
Irvine Wealth Planning Strategies has 229 clients and manages $157 million for them, as of February 2026. They include 138 individual clients, 80 high-net-worth individuals, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 February 2026
What services does Irvine Wealth Planning Strategies offer?
Irvine Wealth Planning Strategies provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Irvine Wealth Planning Strategies use?
Irvine Wealth Planning Strategies’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $123M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 February 2026
How many financial advisors does Irvine Wealth Planning Strategies have?
Irvine Wealth Planning Strategies has 3 investment adviser representatives registered with state securities authorities, out of 7 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Irvine Wealth Planning Strategies invest in?
At the end of its last fiscal year, Irvine Wealth Planning Strategies’ separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents, 2% exchange-traded equities, 2% pooled vehicles (private funds and similar) and 1% other. The 1% other category is described as: Tiaa Variable Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Irvine Wealth Planning Strategies?
Irvine Wealth Planning Strategies’ direct owners are Amy Irvine (75% or more), Katrina Welker (10% to 25%) and Rebekah Eason (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 February 2026
How does Irvine Wealth Planning Strategies get paid?
Irvine Wealth Planning Strategies is paid through fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Irvine Wealth Planning Strategies registered with the SEC?
Yes, Irvine Wealth Planning Strategies has been registered with the SEC as an investment adviser since 1 March 2018. Its CRD number is 284120 and its SEC file number is 801-112546.
Source: Form ADV Part 1A, Item 1, filed 24 February 2026; IAPD firm record
How do I contact Irvine Wealth Planning Strategies?
Irvine Wealth Planning Strategies’ main office is at 10 East Market Street, Corning, NY 14830. Its phone number is 607-438-2761. Its website is rootedpg.com.