Ironwood Investment Counsel provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Ironwood Investment Counsel reports 554 clients. They include 300 high-net-worth individuals, 249 individual clients and 5 charitable organizations. Of its assets, 100.0% ($1.76B across 2,525 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 12% |
| High-net-worth individuals | 54% | 78% |
| Pension and profit-sharing plans | Fewer than 5 | 2% |
| Charitable organizations | <1% | 2% |
| Other investment advisers | Fewer than 5 | 6% |
| Other client typesCorporations and other businesses | Not reported | 1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 249 | $212M | 12.1% | $853K |
| High-net-worth individuals | 300 | $1.37B | 77.9% | $4.56M |
| Pension and profit-sharing plans | Fewer than 5 | $28M | 1.6% | — |
| Charitable organizations | 5 | $30M | 1.7% | $5.99M |
| Other investment advisers | Fewer than 5 | $96.7M | 5.5% | — |
| Corporations and other businesses | Fewer than 5 | $21.3M | 1.2% | — |
| Total | 554 | $1.76B | 100% | — |
- Clients
- 249
- Regulatory AUM
- $212M
- AUM share
- 12.1%
- Avg. per client
- $853K
- Clients
- 300
- Regulatory AUM
- $1.37B
- AUM share
- 77.9%
- Avg. per client
- $4.56M
- Clients
- Fewer than 5
- Regulatory AUM
- $28M
- AUM share
- 1.6%
- Avg. per client
- —
- Clients
- 5
- Regulatory AUM
- $30M
- AUM share
- 1.7%
- Avg. per client
- $5.99M
- Clients
- Fewer than 5
- Regulatory AUM
- $96.7M
- AUM share
- 5.5%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $21.3M
- AUM share
- 1.2%
- Avg. per client
- —
Total
- Clients
- 554
- Regulatory AUM
- $1.76B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Ironwood Investment Counsel charges 0.50%–1.00% a year for its Investment advisory services. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $500,000.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$5M | 0.75% |
| $5M and above | 0.50% |
Fee details and sources
Matthew Carter owns 75% or more of Ironwood Investment Counsel. The leadership team of Ironwood Investment Counsel includes Chief Compliance Officer Matthew Carter. It has 22 employees, 12 of them in advisory roles.
Leadership
- Matthew CarterManaging Partner/Chief Compliance Officer
- Brian JacksonPartner, Senior Portfolio Manager
- Matthew KellyPartner, Senior Wealth Advisor
Investment adviser representatives
13 representatives listed in the SEC register as of 9 October 2026.
- Richard Gregory Antonio
- Matthew Jefferson Carter
- Jessica Catherine Coleman
- John Robert Ellison
- Barrett A. Geist
- Roger Surindra Gokool
- Brian Nichols Jackson
- Matthew Sean Kelly
- Michael Christopher Lossing
- Giancarlo Jose Mateus
- Daniel Edward Mora
- Evan Patrick Sweeney
- Bruce Conklin Williams
Staff
- 22 employees
- 12 in advisory functions
- 12 state-registered reps
- Owns 75% or more of Ironwood Investment Counsel, LLC
Matthew Carter
Control person · since January 2021
Ironwood Investment Counsel’s regulatory assets grew from $1.46B (March 2021) to $1.76B (March 2026); clients were 554 in both filings and employees rose from 11 to 22.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.76B | 554 | 22 | 1 |
| March 2025 | $1.51B | 532 | 19 | 1 |
| June 2024 | $1.4B | 510 | 19 | 1 |
| March 2023 | $1.18B | 516 | 17 | 1 |
| March 2022 | $1.26B | 493 | 14 | 1 |
| March 2021 | $1.46B | 581 | 11 | 1 |
Besides its headquarters, Ironwood Investment Counsel has 0 offices, with 1 listed address in Arizona.
Arizona · 1 listed address
- 6263 N. Scottsdale Road, Suite 200, ScottsdaleHQ
Contact and registration details
- Legal name
- Ironwood Investment Counsel, LLC
- Headquarters
- 6263 N. Scottsdale Road, Suite 200, Scottsdale, AZ 85250
- Website
- ironwoodic.com
- Phone
- 480-609-4700
- @ironwood-investment-counsel
- SEC file
- 801-60073
- Founded
- 2001
- Structure
- Arizona LLC
- Fiscal year end
- December
Ironwood Investment Counsel uses Charles Schwab ($1.26B, 76%) and Fidelity ($402M, 24%) as custodians for its separately managed accounts. Ironwood Investment Counsel has custody of $800M in client assets for 217 clients.
- FidelityNational Financial Services LLC · Boston, MA · $402M24%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.26B76%
At year end, Ironwood Investment Counsel’s separately managed accounts were largely in stocks (35%) and funds (33%). Its reported 13F holdings for the quarter ended 30 June 2026 total $762M across 267 positions; the largest are Apple (4.6%), Schwab Fundemental US Small Company ETF (4.5%) and Microsoft (4.0%).
What the accounts hold
- Stocks35%
- Exchange-traded equities33%
- Non-exchange-traded equities2%
- Funds33%
- Bonds26%
- State and local bonds11%
- Investment grade corporate bonds8%
- U.S. government and agency bonds6%
- High-yield corporate bonds1%
- Cash5%
Filed values cover 99%. The neutral 1% gap has no reported category.
Reported 13F holdings
- $762M
- Reported 13F value
- 267
- Positions
- 28.5%
- In the 10 largest
- +9.8%
- Value vs. prior quarter
- Apple4.6%
- Schwab Fundemental US Small Company ETF · Schwab Fdt US SC4.5%
- Microsoft4.0%
- Alphabet Inc. Class A · Cap Stk CL A2.9%
- Akre Focus ETF · Akre Focus ETF2.4%
- Schwab Fundamental US Large Company ETF · Schwab Fdt US LG2.3%
- Amazon.com Inc..2.3%
- Johnson & Johnson2.1%
- KLA Corporation1.8%
- Berkshire Hathaway Inc. Class B · CL B New1.7%
Together, the ten largest are 28.5% of reported value.
How many clients does Ironwood Investment Counsel have?
Ironwood Investment Counsel has 554 clients and manages $1.76 billion for them, as of March 2026. They include 300 high-net-worth individuals, 249 individual clients and 5 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 March 2026
What services does Ironwood Investment Counsel offer?
Ironwood Investment Counsel provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Ironwood Investment Counsel charge?
Ironwood Investment Counsel charges 0.50%–1.00% a year for its Investment advisory services. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $500,000.
Source: ADV PART 2A, filed 23 March 2026
Which custodians does Ironwood Investment Counsel use?
Ironwood Investment Counsel’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.26B and National Financial Services LLC (Boston, MA), with $402M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 March 2026
How many financial advisors does Ironwood Investment Counsel have?
Ironwood Investment Counsel has 12 investment adviser representatives registered with state securities authorities, out of 22 employees, and 12 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Ironwood Investment Counsel invest in?
At the end of its last fiscal year, Ironwood Investment Counsel’s separately managed accounts held 33% exchange-traded equities, 33% registered funds (mutual funds, ETFs, BDCs), 11% state and local bonds, 8% investment grade corporate bonds, 6% U.S. government and agency bonds, 5% cash and equivalents, 2% non-exchange-traded equities and 1% high-yield corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Ironwood Investment Counsel have a minimum investment?
Yes, Ironwood Investment Counsel’s minimum account size for its Investment advisory services is $500K.
Source: ADV PART 2A, filed 23 March 2026
Who owns Ironwood Investment Counsel?
Ironwood Investment Counsel’s direct owner is Matthew Carter (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 24 March 2026
How does Ironwood Investment Counsel get paid?
Ironwood Investment Counsel is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Ironwood Investment Counsel registered with the SEC?
Yes, Ironwood Investment Counsel has been registered with the SEC as an investment adviser since 6 March 2001. Its CRD number is 110623 and its SEC file number is 801-60073.
Source: Form ADV Part 1A, Item 1, filed 24 March 2026; IAPD firm record
How do I contact Ironwood Investment Counsel?
Ironwood Investment Counsel’s main office is at 6263 N. Scottsdale Road, Suite 200, Scottsdale, AZ 85250. Its phone number is 480-609-4700. Its website is ironwoodic.com.