Integra Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 11–25 clients last fiscal year.
Integra Financial reports 113 clients. They include 77 individual clients, 34 high-net-worth individuals and 1 pension or profit-sharing plan. Of its assets, 100.0% ($139M across 260 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $139M. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 68% | 14% |
| High-net-worth individuals | 30% | 84% |
| Pension and profit-sharing plans | <1% | 2% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 77 | $19.4M | 14.0% | $252K |
| High-net-worth individuals | 34 | $116M | 83.7% | $3.42M |
| Pension and profit-sharing plans | 1 | $3.01M | 2.2% | $3.01M |
| Corporations and other businesses | 1 | $259K | 0.2% | $259K |
| Total | 113 | $139M | 100% | $1.23M |
- Clients
- 77
- Regulatory AUM
- $19.4M
- AUM share
- 14.0%
- Avg. per client
- $252K
- Clients
- 34
- Regulatory AUM
- $116M
- AUM share
- 83.7%
- Avg. per client
- $3.42M
- Clients
- 1
- Regulatory AUM
- $3.01M
- AUM share
- 2.2%
- Avg. per client
- $3.01M
- Clients
- 1
- Regulatory AUM
- $259K
- AUM share
- 0.2%
- Avg. per client
- $259K
Total
- Clients
- 113
- Regulatory AUM
- $139M
- AUM share
- 100%
- Avg. per client
- $1.23M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Integra Financial charges up to 1.25% a year for its Standard asset-based management fee. The fee is billed in advance, is negotiable and requires an account of at least $10,000.
Fee details and sources
Willis Ashby owns 75% or more of Integra Financial. The leadership team of Integra Financial includes President Willis Ashby and Chief Compliance Officer Alison Ashby. It has 5 employees, 4 of them in advisory roles.
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 insurance agent
- Owns 75% or more of Integra Financial, Inc.
Willis Ashby
Control person · since July 1989
- Owns 10% to 25% of Integra Financial, Inc.
Alison Ashby
Control person · since August 2024
Integra Financial’s regulatory assets grew from $105M (March 2023) to $139M (September 2026); clients fell from 170 to 113 and employees rose from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $139M | 113 | 5 | 5 |
| Apr 2025April 2025 | $157M | 195 | 5 | 2 |
| Jun 2024June 2024 | $123M | 183 | 5 | 2 |
| Mar 2023March 2023 | $105M | 170 | 4 | 1 |
Besides its headquarters, Integra Financial has 4 offices (4 private residences, listed without an address), with 1 listed address in 1 state.
Colorado · 1 listed address
- 5105 DTC Parkway Suite 316, Greenwood VillageHQ
Contact and registration details
- Legal name
- Integra Financial, Inc.
- Headquarters
- 5105 DTC Parkway Suite 316, Greenwood Village, CO 80111
- Website
- integrafinancial.ws
- Phone
- 303-220-5525
- @integra-financial-inc.
- SEC file
- 801-126823
- Structure
- Colorado corporation
- Fiscal year end
- December
Integra Financial’s named custodians for separately managed accounts are Charles Schwab ($139M, 100%) and Altruist ($159K, 0%). Integra Financial has custody of $48.9M for 46 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $139M100%
- AltruistAltruist Financial LLC · Dallas, TX · $159K0%
At year end, Integra Financial’s separately managed accounts were mostly in stocks (50%) and funds (31%).
What the accounts hold
- Stocks50%
- Funds31%
- Bonds13%
- State and local bonds10%
- Investment grade corporate bonds3%
- Cash6%
How many clients does Integra Financial have?
Integra Financial has 113 clients and manages $139 million for them, as of September 2026. They include 77 individual clients, 34 high-net-worth individuals and 1 pension or profit-sharing plan.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 September 2026
What services does Integra Financial offer?
Integra Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Integra Financial charge?
Integra Financial charges up to 1.25% a year for its Standard asset-based management fee. The fee is billed in advance, is negotiable and requires an account of at least $10,000.
Source: ADV PART 2 WRAP FEE BROCHURE, filed 22 September 2026
Which custodians does Integra Financial use?
Integra Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $139M and Altruist Financial LLC (Dallas, TX), with $159K. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 September 2026
How many financial advisors does Integra Financial have?
Integra Financial has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Integra Financial invest in?
At the end of its last fiscal year, Integra Financial’s separately managed accounts held 50% exchange-traded equities, 31% registered funds (mutual funds, ETFs, BDCs), 10% state and local bonds, 6% cash and equivalents and 3% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Integra Financial have a minimum investment?
Yes, Integra Financial’s minimum account size for its Standard asset-based management fee is $10K.
Source: ADV PART 2 WRAP FEE BROCHURE, filed 22 September 2026
Who owns Integra Financial?
Integra Financial’s direct owners are Willis Ashby (75% or more) and Alison Ashby (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 22 September 2026
How does Integra Financial get paid?
Integra Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Integra Financial?
Integra Financial’s main office is at 5105 DTC Parkway Suite 316, Greenwood Village, CO 80111. Its phone number is 303-220-5525. Its website is integrafinancial.ws.