{"url":"https://nivawealth.com/firms/integra-financial-113422","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/113422","regulatoryAum":138979102,"crd":"113422","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7697231","suffix":null,"lastName":"ASHBY","firstName":"ALISON","middleName":"MARIE"},{"crd":"1100189","suffix":"CFP","lastName":"ASHBY","firstName":"WILLIS","middleName":"GATCH"},{"crd":"4630487","suffix":null,"lastName":"FEVURLY","firstName":"KEITH","middleName":"ROBERT"},{"crd":"8233855","suffix":null,"lastName":"Garcia","firstName":"Ryan","middleName":null}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2023-03-23","regulatoryAum":105016010,"clients":170,"employees":4,"offices":1},{"filedOn":"2024-06-11","regulatoryAum":123074843,"clients":183,"employees":5,"offices":2},{"filedOn":"2025-04-10","regulatoryAum":157397172,"clients":195,"employees":5,"offices":2},{"filedOn":"2026-09-22","regulatoryAum":138979102,"clients":113,"employees":5,"offices":5}],"secFileNumber":"801-126823","legalName":"Integra Financial, Inc.","displayName":"Integra Financial","slug":"integra-financial-113422","website":"https://integrafinancial.ws/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/integra-financial-inc.","founded":null,"organization":"Colorado corporation","fiscalYearEnd":"December","headquarters":{"street":"5105 DTC Parkway Suite 316","city":"Greenwood Village","state":"CO","stateName":"Colorado","country":"United States","postalCode":"80111"},"tradeNames":[],"registration":{"secApproved":"2 November 2022","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1222609.7027027027,"staff":{"employees":5,"advisory":4,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":138979102,"discretionary":138979102,"discretionaryAccounts":260,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":138978818,"nonUsClientsPct":0,"nonAumClients":2},"clientTypes":[{"label":"Individuals (other than HNW)","clients":77,"regulatoryAum":19388489},{"label":"High-net-worth individuals","clients":34,"regulatoryAum":116321188},{"label":"Pension and profit-sharing plans","clients":1,"regulatoryAum":3010637},{"label":"Corporations and other businesses","clients":1,"regulatoryAum":258788}],"feePrograms":[{"role":"main","program":"Standard asset-based management fee","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1058718","versionId":1058718,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-09-22","documentName":"ADV PART 2 WRAP FEE BROCHURE","fee_rate_low":null,"fee_rate_high":1.25,"fee_negotiable":true,"minimum_account":10000,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:15:06.004916+00:00","documents":[{"name":"ADV PART 2 WRAP FEE BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1058718","versionId":1058718,"submittedOn":"2026-09-22"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1058719","versionId":1058719,"submittedOn":null}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":138684100},{"name":"Altruist Financial LLC","shortName":"Altruist","location":"Dallas, TX","smaAssets":158755}],"custodyNote":"Integra Financial has custody of $48.9M for 46 clients.","otherCustodians":[],"leadership":[{"name":"Willis Ashby","title":"President; CFP; Managing Member; Investment Advisor Representative","crd":"1100189"},{"name":"Alison Ashby","title":"Chief Compliance Officer; Member; Investment Advisor Representative","crd":"7697231"}],"ownership":[{"label":"Willis Ashby","detail":"President; cfp; managing member; investment advisor representative in the 75% or more ownership band and a control person, since July 1989."},{"label":"Alison Ashby","detail":"Chief compliance officer; member; investment advisor representative in the 10% to 25% ownership band and a control person, since August 2024."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":4,"privateResidences":4},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Colorado","offices":1,"addresses":[{"street":"5105 DTC Parkway Suite 316","city":"Greenwood Village","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"303-220-5525","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"11-25","assetMix":[{"label":"Exchange-traded equity securities","percent":50},{"label":"U.S. state and local bonds","percent":10},{"label":"Investment grade corporate bonds","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":31},{"label":"Cash and cash equivalents","percent":6}],"privateFunds":0},"sources":{"adv1FilingDate":"22 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/113422/PDF/113422.pdf","brochureDate":"22 September 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1058718","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Integra Financial have?","answer":"Integra Financial has 113 clients and manages $139 million for them, as of September 2026. They include 77 individual clients, 34 high-net-worth individuals and 1 pension or profit-sharing plan.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 22 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Integra Financial offer?","answer":"Integra Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Integra Financial charge?","answer":"Integra Financial charges up to 1.25% a year for its Standard asset-based management fee. The fee is billed in advance, is negotiable and requires an account of at least $10,000.","source":"ADV PART 2 WRAP FEE BROCHURE, filed 22 September 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Integra Financial use?","answer":"Integra Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $139M and Altruist Financial LLC (Dallas, TX), with $159K. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Integra Financial have?","answer":"Integra Financial has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Integra Financial invest in?","answer":"At the end of its last fiscal year, Integra Financial’s separately managed accounts held 50% exchange-traded equities, 31% registered funds (mutual funds, ETFs, BDCs), 10% state and local bonds, 6% cash and equivalents and 3% investment grade corporate bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Integra Financial have a minimum investment?","answer":"Yes, Integra Financial’s minimum account size for its Standard asset-based management fee is $10K.","source":"ADV PART 2 WRAP FEE BROCHURE, filed 22 September 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Integra Financial?","answer":"Integra Financial’s direct owners are Willis Ashby (75% or more) and Alison Ashby (10% to 25%).","source":"Form ADV Part 1A, Schedules A and B, filed 22 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Integra Financial get paid?","answer":"Integra Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Integra Financial?","answer":"Integra Financial’s main office is at 5105 DTC Parkway Suite 316, Greenwood Village, CO 80111. Its phone number is 303-220-5525. Its website is integrafinancial.ws.","source":"Form ADV Part 1A, Item 1.F, filed 22 September 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}