Horan Wealth provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, publishing newsletters, educational seminars, business succession planning, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Horan Wealth reports 1,436 clients. They include 955 individual clients, 453 high-net-worth individuals and 17 charitable organizations. Of its assets, 99.4% ($1.46B across 2,788 accounts) are managed with discretion; $9M across 29 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 67% | 19% |
| High-net-worth individuals | 32% | 76% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 1% | 2% |
| Corporations and other businesses | <1% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 955 | $278M | 18.9% | $291K |
| High-net-worth individuals | 453 | $1.12B | 75.9% | $2.46M |
| Pension and profit-sharing plans | 4 | $8M | 0.5% | $2M |
| Charitable organizations | 17 | $26M | 1.8% | $1.53M |
| Corporations and other businesses | 7 | $43M | 2.9% | $6.14M |
| Total | 1,436 | $1.47B | 100% | $1.02M |
- Clients
- 955
- Regulatory AUM
- $278M
- AUM share
- 18.9%
- Avg. per client
- $291K
- Clients
- 453
- Regulatory AUM
- $1.12B
- AUM share
- 75.9%
- Avg. per client
- $2.46M
- Clients
- 4
- Regulatory AUM
- $8M
- AUM share
- 0.5%
- Avg. per client
- $2M
- Clients
- 17
- Regulatory AUM
- $26M
- AUM share
- 1.8%
- Avg. per client
- $1.53M
- Clients
- 7
- Regulatory AUM
- $43M
- AUM share
- 2.9%
- Avg. per client
- $6.14M
Total
- Clients
- 1,436
- Regulatory AUM
- $1.47B
- AUM share
- 100%
- Avg. per client
- $1.02M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Horan Wealth is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning for Non-Managed Advisory Services
- Comprehensive financial analysis and a formal Client Investment Plan for non-managed advisory services have a $2,500 minimum; general financial planning and consulting are billed hourly or as a flat fee by project.
Terence Horan owns 50% to 75% of Horan Wealth. Terence Horan is CEO; the leadership team includes President Gregory Hoernschemeyer, Chief Investment Officer David Templeton and Chief Operating Officer Michael Reynolds. It has 32 employees, 20 of them in advisory roles.
Leadership
- Terence HoranPresident, Chief Executive Officer
- Gregory HoernschemeyerSenior Vice President
- Michael ReynoldsChief Financial Officer & Chief Operating Officer
- Connie GrosserChief Compliance Officer
- David TempletonPrincipal & Chief Investment Officer
- Michael NapierManaging Partner
- Mark BennettPrincipal & Portfolio Manager
- Todd PoelleinPrincipal & Portfolio Manager
Investment adviser representatives
22 representatives listed in the SEC register as of 9 October 2026.
- Richard Owings Bascom
- Mark Allen Bennett
- Paul Anthony Carl JR.
- Andrea Diane Costa
- Connie Sue Grosser
- William Benjamin Hardigg III
- Michael Louis Hermes
- Todd Hibner
- Terence Lee Horan
- Ryan Joseph Janka
- Kathleen Christine Laverde
- David Maurice Lohre II
- Michael Dunlap Napier
- Todd Alan Poellein
- Keith Edmond Prince
- Thomas Edward Reitzes
- Daniel Allen Schneider
- Christine Ann Stine
- Andrew Thomas Swinney
- David Ian Templeton
- Muhammad Fateh Akbar Tiwana
- Brian Louis Van Jura
Staff
- 32 employees
- 20 in advisory functions
- 19 state-registered reps
- 13 broker-dealer reps
- 11 insurance agents
- Owns 50% to 75% of Horan Wealth, LLC
Terence Horan
Control person · since July 1997
- Owns 10% to 25% of Horan Wealth, LLC
Michael Napier
Control person · since September 2023
- Owns 10% to 25% of Horan Wealth, LLC
David Templeton
Control person · since April 2017
- Owns 10% to 25% of Horan Wealth, LLC
Mark Bennett
Control person · since April 2017
- Owns 5% to 10% of Horan Wealth, LLC
Todd Poellein
Control person · since January 2021
- Owns 5% to 10% of Horan Wealth, LLC
Gregory Hoernschemeyer
Control person · since December 2018
Horan Wealth’s regulatory assets went from $1.45B (July 2025) to $1.47B (June 2026); clients rose from 1,317 to 1,436 and employees fell from 35 to 32.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $1.47B | 1,436 | 32 | 3 |
| July 2025 | $1.45B | 1,317 | 35 | 2 |
Besides its headquarters, Horan Wealth has 2 offices, with 3 listed addresses in Kentucky, Ohio and Pennsylvania.
Kentucky · 1 listed address
- 207 Grandview Drive, Fort Mitchell
Ohio · 1 listed address
- 8044 Montgomery RD,, Ste 640, CincinnatiHQ
Pennsylvania · 1 listed address
- 5800 Corporate DR., 3rd Floor, Pittsburgh
Contact and registration details
- Legal name
- Horan Wealth, LLC
- Headquarters
- 8044 Montgomery RD,, Ste 640, Cincinnati, OH 45236
- Website
- horanwealth.com
- Phone
- 513-745-0707
- @horan-wealth
- SEC file
- 801-132367
- Structure
- Ohio LLC
- Fiscal year end
- December
Horan Wealth uses Fidelity ($823M, 56%) and Charles Schwab ($647M, 44%) as custodians for its separately managed accounts. Horan Wealth has custody of $261M in client assets for 269 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $647M44%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $823M56%
At year end, Horan Wealth’s separately managed accounts were largely in stocks (48%) and funds (45%). Its reported 13F holdings for the quarter ended 31 March 2026 total $1.05B across 196 positions; the largest are iShares Core S&P 500 ETF (25.5%), iShares Core S&P Mid-cap ETF (9.3%) and Microsoft Corp. (3.3%).
What the accounts hold
- Stocks48%
- Funds45%
- Registered funds44%
- Pooled vehicles1%
- Bonds4%
- Investment grade corporate bonds3%
- U.S. government and agency bonds1%
- Cash3%
- Other1%
- Alternative investments1%
Reported 13F holdings
- $1.05B
- Reported 13F value
- 196
- Positions
- 54.9%
- In the 10 largest
- —
- Value vs. prior quarter
- iShares Core S&P 500 ETFETF25.5%
- iShares Core S&P Mid-cap ETFETF9.3%
- Microsoft Corp.3.3%
- iShares Core S&P Small-cap ETFETF3.2%
- Procter & Gamble Co2.6%
- Schwab US Broad Market ETFETF2.5%
- Apple Inc.2.5%
- American Centy ETF TR · Intl EQT ETF2.3%
- Victory Portfolios II · Core Intermediat1.8%
- Schwab Fundamental US Small Company ETFETF1.8%
Together, the ten largest are 54.9% of reported value.
How many clients does Horan Wealth have?
Horan Wealth has 1,436 clients and manages $1.47 billion for them, as of June 2026. They include 955 individual clients, 453 high-net-worth individuals and 17 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 June 2026
What services does Horan Wealth offer?
Horan Wealth provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, publishing newsletters, educational seminars, business succession planning, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Horan Wealth use?
Horan Wealth’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $823M and Charles Schwab & Co., Inc. (San Francisco, CA), with $647M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 June 2026
How many financial advisors does Horan Wealth have?
Horan Wealth has 19 investment adviser representatives registered with state securities authorities, out of 32 employees, and 20 perform investment advisory functions. 13 employees are registered representatives of a broker-dealer and 11 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Horan Wealth invest in?
At the end of its last fiscal year, Horan Wealth’s separately managed accounts held 48% exchange-traded equities, 44% registered funds (mutual funds, ETFs, BDCs), 3% investment grade corporate bonds, 3% cash and equivalents, 1% U.S. government and agency bonds, 1% pooled vehicles (private funds and similar) and 1% other. The 1% other category is described as: Alternative Investments.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Horan Wealth?
Horan Wealth’s direct owners are Terence Horan (50% to 75%), Michael Napier (10% to 25%), David Templeton (10% to 25%), Mark Bennett (10% to 25%), Todd Poellein (5% to 10%) and Gregory Hoernschemeyer (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 26 June 2026
How does Horan Wealth get paid?
Horan Wealth is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Horan Wealth registered with the SEC?
Yes, Horan Wealth has been registered with the SEC as an investment adviser since 9 April 2025. Its CRD number is 333974 and its SEC file number is 801-132367.
Source: Form ADV Part 1A, Item 1, filed 26 June 2026; IAPD firm record
How do I contact Horan Wealth?
Horan Wealth’s main office is at 8044 Montgomery RD,, Ste 640, Cincinnati, OH 45236. Its phone number is 513-745-0707. Its website is horanwealth.com.