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They include 955 individual clients, 453 high-net-worth individuals and 17 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 26 June 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Horan Wealth offer?","answer":"Horan Wealth provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, publishing newsletters, educational seminars, business succession planning, education planning, estate planning, insurance, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Horan Wealth use?","answer":"Horan Wealth’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $823M and Charles Schwab & Co., Inc. (San Francisco, CA), with $647M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 June 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Horan Wealth have?","answer":"Horan Wealth has 19 investment adviser representatives registered with state securities authorities, out of 32 employees, and 20 perform investment advisory functions. 13 employees are registered representatives of a broker-dealer and 11 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Horan Wealth invest in?","answer":"At the end of its last fiscal year, Horan Wealth’s separately managed accounts held 48% exchange-traded equities, 44% registered funds (mutual funds, ETFs, BDCs), 3% investment grade corporate bonds, 3% cash and equivalents, 1% U.S. government and agency bonds, 1% pooled vehicles (private funds and similar) and 1% other. The 1% other category is described as: Alternative Investments.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Horan Wealth?","answer":"Horan Wealth’s direct owners are Terence Horan (50% to 75%), Michael Napier (10% to 25%), David Templeton (10% to 25%), Mark Bennett (10% to 25%), Todd Poellein (5% to 10%) and Gregory Hoernschemeyer (5% to 10%).","source":"Form ADV Part 1A, Schedules A and B, filed 26 June 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Horan Wealth get paid?","answer":"Horan Wealth is paid through a percentage of assets under management, hourly charges and fixed fees. 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