Heritage Financial Counselors provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Heritage Financial Counselors reports 143 clients. They include 76 individual clients and 67 high-net-worth individuals. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $236M across 425 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 53% | 13% |
| High-net-worth individuals | 47% | 87% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 76 | $29.7M | 12.6% | $391K |
| High-net-worth individuals | 67 | $206M | 87.4% | $3.08M |
| Total | 143 | $236M | 100% | $1.65M |
- Clients
- 76
- Regulatory AUM
- $29.7M
- AUM share
- 12.6%
- Avg. per client
- $391K
- Clients
- 67
- Regulatory AUM
- $206M
- AUM share
- 87.4%
- Avg. per client
- $3.08M
Total
- Clients
- 143
- Regulatory AUM
- $236M
- AUM share
- 100%
- Avg. per client
- $1.65M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Heritage Financial Counselors charges up to 2.00% a year for its Asset Management. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting are flat fees set by scope and complexity, not exceeding $15,000, with a 50% retainer due at signing.
Charles Weidman owns 75% or more of Heritage Financial Counselors. The leadership team of Heritage Financial Counselors includes Chief Compliance Officer Charles Weidman. It has 5 employees, 4 of them in advisory roles.
Leadership
Charles WeidmanManaging Member & Chief Compliance Officer
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of Heritage Financial Counselors, LLC
Charles Weidman
Control person · since August 2017
Heritage Financial Counselors’ regulatory assets grew 1.7× from $141M (March 2021) to $236M (March 2026); clients rose from 133 to 143 and employees from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $236M | 143 | 5 | 2 |
| March 2025 | $201M | 138 | 4 | 1 |
| April 2024 | $179M | 119 | 4 | 1 |
| January 2023 | $152M | 128 | 4 | 1 |
| January 2022 | $169M | 149 | 4 | 1 |
| March 2021 | $141M | 133 | 4 | 1 |
Besides its headquarters, Heritage Financial Counselors has 1 office (1 private residence, listed without an address), with 1 listed address in New Jersey.
New Jersey · 1 listed address
- 442 Main Street (Route 202), BedminsterHQ
Contact and registration details
- Legal name
- Heritage Financial Counselors, LLC
- Headquarters
- 442 Main Street (Route 202), Bedminster, NJ 07921
- Phone
- 862-579-2899
- SEC file
- 801-110841
- Founded
- 2016
- Structure
- New Jersey LLC
- Fiscal year end
- December
Heritage Financial Counselors uses Charles Schwab ($236M) as custodian for its separately managed accounts. Heritage Financial Counselors has custody of $1.77M in client assets for 1 client.
- Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $236M100%
At year end, Heritage Financial Counselors’ separately managed accounts were mostly in funds (96%).
What the accounts hold
- Stocks2%
- Funds96%
- Bonds1%
- Cash2%
How many clients does Heritage Financial Counselors have?
Heritage Financial Counselors has 143 clients and manages $236 million for them, as of March 2026. They include 76 individual clients and 67 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Heritage Financial Counselors offer?
Heritage Financial Counselors provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Heritage Financial Counselors charge?
Heritage Financial Counselors charges up to 2.00% a year for its Asset Management. The fee is billed in advance.
Source: FORM ADV PART 2A - FIRM BROCHURE, filed 25 March 2026
Which custodians does Heritage Financial Counselors use?
Heritage Financial Counselors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $236M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Heritage Financial Counselors have?
Heritage Financial Counselors has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Heritage Financial Counselors invest in?
At the end of its last fiscal year, Heritage Financial Counselors’ separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs), 2% exchange-traded equities, 2% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Heritage Financial Counselors?
Heritage Financial Counselors’ direct owner is Charles Weidman (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Heritage Financial Counselors get paid?
Heritage Financial Counselors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Heritage Financial Counselors registered with the SEC?
Yes, Heritage Financial Counselors has been registered with the SEC as an investment adviser since 21 July 2017. Its CRD number is 288232 and its SEC file number is 801-110841.
Source: Form ADV Part 1A, Item 1, filed 31 March 2026; IAPD firm record
How do I contact Heritage Financial Counselors?
Heritage Financial Counselors’ main office is at 442 Main Street (Route 202), Bedminster, NJ 07921. Its phone number is 862-579-2899. Its website is heritagefinancialcounselors.com.