Services and clients
Heck Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
Heck Capital Advisors reports 1,133 clients. They include 553 individual clients, 496 high-net-worth individuals and 60 charitable organizations. 44.4% of assets ($5.03B across 3,743 accounts) are managed with discretion; $6.28B across 261 accounts are not. $7.13B sits in a wrap fee program the firm both sponsors and manages. 57 clients received advice without assets under management last fiscal year.
- Individuals (other than HNW)553 clients$271.1M in assets
- High-net-worth individuals496 clients$1.99B in assets
- Pension and profit-sharing plans14 clients$3.99B in assets
- Charitable organizations60 clients$2.42B in assets
- Corporations and other businesses10 clients$2.64B in assets
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 553 | $271,128,698 | 2.4% | $490K |
| High-net-worth individuals | 496 | $1,988,862,824 | 17.6% | $4.01M |
| Pension and profit-sharing plans | 14 | $3,992,363,945 | 35.3% | $285.2M |
| Charitable organizations | 60 | $2,416,417,460 | 21.4% | $40.3M |
| Corporations and other businesses | 10 | $2,642,950,882 | 23.4% | $264.3M |
| Total | 1,133 | $11,311,723,809 | 100% | $9.98M |
- Clients
- 553
- Regulatory AUM
- $271,128,698
- AUM share
- 2.4%
- Avg. per client
- $490K
- Clients
- 496
- Regulatory AUM
- $1,988,862,824
- AUM share
- 17.6%
- Avg. per client
- $4.01M
- Clients
- 14
- Regulatory AUM
- $3,992,363,945
- AUM share
- 35.3%
- Avg. per client
- $285.2M
- Clients
- 60
- Regulatory AUM
- $2,416,417,460
- AUM share
- 21.4%
- Avg. per client
- $40.3M
- Clients
- 10
- Regulatory AUM
- $2,642,950,882
- AUM share
- 23.4%
- Avg. per client
- $264.3M
Total
- Clients
- 1,133
- Regulatory AUM
- $11,311,723,809
- AUM share
- 100%
- Avg. per client
- $9.98M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 57
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Fees and minimums
Heck Capital Advisors is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other.
Brochure fee details have not yet been processed for this profile. Find its brochure on the SEC’s site.
Ownership and people
Kenneth Heck owns 50% to 75% of Heck Capital Advisors.
Staff
- 30 employees
- 24 in advisory functions
- 24 state-registered reps
- 1 soliciting firm
- Owns 50% to 75% of Heck Capital Advisors, LLC
Kenneth Heck
Control person · since May 2007
- Owns 50% to 75% of Heck Capital Advisors, LLC
David Heck
Control person · since May 2007
Investments and reported holdings
What the accounts hold
- Stocks27%
- Funds59%
- Registered funds58%
- Pooled vehicles1%
- Bonds5%
- U.S. government and agency bonds3%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash9%
Custodians
Heck Capital Advisors’ named custodians for separately managed accounts include Fidelity ($7,129,918,927), and Midwest Institutional Trust Services ($2,048,379,555). Heck Capital Advisors has custody of $5.65B for 530 clients.
- FidelityNational Financial Services LLC · Boston, MA · $7,129,918,92769%
- Midwest Institutional Trust ServicesMidwest Institutional Trust Services · Wauwatosa, WI · $2,048,379,55520%
- VoyaVoya Financial Partners, LLC · Windsor, CT · $1,227,642,78412%
Offices and registration details
Besides its headquarters, Heck Capital Advisors has 4 offices, with 5 listed addresses across 3 states.
Wisconsin · 3 listed addresses
- 15 East Anderson Street, RhinelanderHQ
- 833 E. Michigan Street, Milwaukee
- 200 S Washington ST, Green Bay
Arizona · 1 listed address
- 7047 E Greenway Pkwy, Scottsdale
Minnesota · 1 listed address
- Carlson Center, Minnetonka
Other business names
Heck Capital Advisors has reported 1 other business name to the SEC.
- Heck Capital Advisors
Registration details
- Legal name
- Heck Capital Advisors, LLC
- Headquarters
- 15 East Anderson Street, Rhinelander, WI 54501
- @heck-capital-advisors
- SEC file
- 801-67872
- Structure
- Wisconsin LLC
- Fiscal year end
- December
- State notice filings
- 25 jurisdictions, most recently 30 March 2026
Show all 25 notice filing jurisdictions
- Alaska
- Notice Filed · 30 March 2026
- Arizona
- Notice Filed · 31 March 2020
- California
- Notice Filed · 17 May 2007
- Colorado
- Notice Filed · 17 May 2007
- Florida
- Notice Filed · 21 May 2007
- Illinois
- Notice Filed · 22 May 2007
- Indiana
- Notice Filed · 26 March 2021
- Iowa
- Notice Filed · 14 March 2025
- Louisiana
- Notice Filed · 29 March 2019
- Michigan
- Notice Filed · 17 May 2007
- Minnesota
- Notice Filed · 17 May 2007
- Nevada
- Notice Filed · 30 March 2023
- New Hampshire
- Notice Filed · 30 March 2026
- New Jersey
- Notice Filed · 6 April 2021
- New Mexico
- Notice Filed · 14 March 2025
- New York
- Notice Filed · 14 March 2025
- North Carolina
- Notice Filed · 17 May 2007
- Ohio
- Notice Filed · 14 March 2025
- Oregon
- Notice Filed · 30 March 2026
- Pennsylvania
- Notice Filed · 29 March 2019
- Tennessee
- Notice Filed · 14 March 2025
- Texas
- Notice Filed · 17 May 2007
- Virginia
- Notice Filed · 27 March 2024
- Washington
- Notice Filed · 14 March 2025
- Wisconsin
- Notice Filed · 17 May 2007
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Heck Capital Advisors have?
Heck Capital Advisors has 1,133 clients and manages $11.3 billion for them, as of March 2026. They include 553 individual clients, 496 high-net-worth individuals and 60 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Heck Capital Advisors offer?
Heck Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Heck Capital Advisors use?
Heck Capital Advisors’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $7,129,918,927, Midwest Institutional Trust Services (Wauwatosa, WI), with $2,048,379,555 and Voya Financial Partners, LLC (Windsor, CT), with $1,227,642,784. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Heck Capital Advisors have?
Heck Capital Advisors has 24 investment adviser representatives registered with state securities authorities, out of 30 employees, and 24 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Heck Capital Advisors invest in?
At the end of its last fiscal year, Heck Capital Advisors’ separately managed accounts held 58% registered funds (mutual funds, ETFs, BDCs), 27% exchange-traded equities, 9% cash and equivalents, 3% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Heck Capital Advisors?
Heck Capital Advisors’ direct owners are Kenneth Heck (50% to 75%) and David Heck (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Heck Capital Advisors get paid?
Heck Capital Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and other arrangements. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file