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Hayes Asset Management

Wealth managementRIA

Rochester, NYCRD 141220Updated

Hayes Asset Management is an investment adviser based in Rochester, NY, registered with the SEC since 2006. It provides investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $117 million, as filed on 26 March 2026.

112
Clients
$1.04M
AUM per individual client
4
Advisory staff
1
Offices
See fees
Annual fee

From Form ADV filed 26 March 2026SEC record

Services and clients

Hayes Asset Management provides portfolio management for individuals and small businesses and portfolio management for institutions.

Hayes Asset Management reports 112 clients. They include 83 individual clients and 29 high-net-worth individuals. Of its assets, 79.1% ($92.2M across 270 accounts) are managed with discretion; $24.4M across 16 accounts are not.

Clients and assets by client type
Clients112 clients reported
Assets$117M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)74%16%
High-net-worth individuals26%84%
Charitable organizationsFewer than 5<1%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
83
Regulatory AUM
$18.9M
AUM share
16.2%
Avg. per client
$228K
High-net-worth individuals
Clients
29
Regulatory AUM
$97.6M
AUM share
83.7%
Avg. per client
$3.36M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$138K
AUM share
0.1%
Avg. per client
—

Total

Clients
112
Regulatory AUM
$117M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

Hayes Asset Management is paid through a percentage of assets under management. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.

Ownership and people

Christopher Hayes owns 75% or more of Hayes Asset Management. The leadership team of Hayes Asset Management includes President Christopher Hayes. It has 4 employees.

Leadership

Staff

  • 4 employees
  • 4 in advisory functions
Who owns the firm
Hayes Asset Management, LLC· the adviser
  • Christopher Hayes

    Control person · since June 2006

    Owns 75% or more of Hayes Asset Management, LLC

Growth and acquisitions

Hayes Asset Management’s regulatory assets grew from $108M (March 2021) to $117M (March 2026); clients fell from 121 to 112 and employees rose from 3 to 4.

By annual filing
Measure
Figures from each annual filing
Hayes Asset Management figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$117M11241
May 2025$117M11541
March 2024$134M11941
March 2023$134M12241
March 2022$127M12441
March 2021$108M12131

Offices and registration details

Besides its headquarters, Hayes Asset Management has 0 offices, with 1 listed address in New York.

Listed office addresses in New York
Rochester

New York · 1 listed address

  • 400 Andrews Street, Suite 600, RochesterHQ

Contact and registration details

Legal name
Hayes Asset Management, LLC
Headquarters
400 Andrews Street, Suite 600, Rochester, NY 14604
SEC file
801-67003
Structure
New York LLC
Fiscal year end
December

Custodians

Hayes Asset Management does not have custody of client assets.

Investments and reported holdings

At year end, Hayes Asset Management’s separately managed accounts were mostly in stocks (65%) and bonds (22%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks65%
  • Bonds22%
    • U.S. government and agency bonds16%
    • State and local bonds3%
    • Investment grade corporate bonds3%
  • Cash10%
  • Other3%
    • Certificates of deposit3%

Common questions

How many clients does Hayes Asset Management have?

Hayes Asset Management has 112 clients and manages $117 million for them, as of March 2026. They include 83 individual clients and 29 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026

What services does Hayes Asset Management offer?

Hayes Asset Management provides portfolio management for individuals and small businesses and portfolio management for institutions.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How many financial advisors does Hayes Asset Management have?

Hayes Asset Management has 0 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Hayes Asset Management invest in?

At the end of its last fiscal year, Hayes Asset Management’s separately managed accounts held 65% exchange-traded equities, 16% U.S. government and agency bonds, 10% cash and equivalents, 3% state and local bonds, 3% investment grade corporate bonds and 3% other. The 3% other category is described as: Certificates of Deposit.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Hayes Asset Management?

Hayes Asset Management’s direct owner is Christopher Hayes (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026

How does Hayes Asset Management get paid?

Hayes Asset Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Hayes Asset Management?

Hayes Asset Management’s main office is at 400 Andrews Street, Suite 600, Rochester, NY 14604. Its phone number is 585-730-6951. Its website is hayesassetmgt.com.

Source: Form ADV Part 1A, Item 1.F, filed 26 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 26 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. 2026 ADV BROCHURE, submitted 26 March 2026.
  3. IAPD firm record, CRD 141220.
  4. SEC registered adviser data, annual Form ADV amendments filed 29 March 2021 to 26 March 2026. Items 1.F and 5.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Hayes Asset Management, LLC, website.

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