Hardy Reed provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.
Hardy Reed reports 395 clients. They include 203 high-net-worth individuals, 148 individual clients, and 26 pension and profit-sharing plans. Of its assets, 99.8% ($2.89B across 983 accounts) are managed with discretion; $5.62M across 14 accounts are not. It advised 11 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 37% | 2% |
| High-net-worth individuals | 51% | 54% |
| Pension and profit-sharing plans | 7% | 32% |
| Charitable organizations | 4% | 11% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 148 | $61.5M | 2.1% | $415K |
| High-net-worth individuals | 203 | $1.57B | 54.2% | $7.71M |
| Pension and profit-sharing plans | 26 | $914M | 31.6% | $35.2M |
| Charitable organizations | 15 | $327M | 11.3% | $21.8M |
| Corporations and other businesses | Fewer than 5 | $22.2M | 0.8% | $7.4M |
| Total | 395 | $2.89B | 100% | — |
- Clients
- 148
- Regulatory AUM
- $61.5M
- AUM share
- 2.1%
- Avg. per client
- $415K
- Clients
- 203
- Regulatory AUM
- $1.57B
- AUM share
- 54.2%
- Avg. per client
- $7.71M
- Clients
- 26
- Regulatory AUM
- $914M
- AUM share
- 31.6%
- Avg. per client
- $35.2M
- Clients
- 15
- Regulatory AUM
- $327M
- AUM share
- 11.3%
- Avg. per client
- $21.8M
- Clients
- Fewer than 5
- Regulatory AUM
- $22.2M
- AUM share
- 0.8%
- Avg. per client
- $7.4M
Total
- Clients
- 395
- Regulatory AUM
- $2.89B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 11
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Hardy Reed charges up to 1.50% a year for its Investment Advisory Services. The fee is billed in advance, is negotiable and has a $10,000 annual minimum. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning fees are negotiable and typically do not exceed a $10,000 fixed fee or $250 an hour, depending on scope.
George Reed owns 50% to 75% of Hardy Reed. George Reed is CEO; the leadership team includes President John Hardy and Chief Compliance Officer Susan Brodnick. It has 18 employees, 12 of them in advisory roles.
Leadership
- George ReedChief Executive Officer
- John HardyPresident
- Susan BrodnickChief Compliance Officer
Investment adviser representatives
13 representatives listed in the SEC register as of 9 October 2026.
- Anita Marie Giglio
- John Cazort Hardy
- Grantham Lee Hill
- Richard Lee Hill
- Steven Paul Keen Hyland
- Margaret Wilson Justus
- Yale Percy Murphy
- Kenneth Wayne Parkinson
- George Scott Reed
- Frank A. Riley Jr.
- Anthony Savage
- Brandy Kristin Stanford
- Gary Michael Wilson
Staff
- 18 employees
- 12 in advisory functions
- 12 state-registered reps
- Owns 50% to 75% of Hardy Reed, LLC
George Reed
Control person · since August 2006
- Owns 50% to 75% of Hardy Reed, LLC
John Hardy
Control person · since August 2006
Hardy Reed’s regulatory assets grew 2.0× from $1.42B (March 2021) to $2.89B (September 2026); clients rose from 294 to 395 and employees from 13 to 18.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $2.89B | 395 | 18 | 3 |
| March 2025 | $2.36B | 365 | 19 | 2 |
| April 2024 | $1.87B | 348 | 18 | 2 |
| March 2023 | $1.45B | 347 | 15 | 2 |
| May 2022 | $1.68B | 311 | 14 | 2 |
| March 2021 | $1.42B | 294 | 13 | 2 |
Besides its headquarters, Hardy Reed has 2 offices, with 3 listed addresses in Mississippi.
Mississippi · 3 listed addresses
- 101 S. Front Street, TupeloHQ
- 300a Enterprise Drive, Oxford
- 2060 Madison Street, Madison
Contact and registration details
- Legal name
- Hardy Reed, LLC
- Headquarters
- 101 S. Front Street, Tupelo, MS 38804
- Website
- hardyreed.com
- Phone
- 662-823-4722
- @hardy-reed
- SEC file
- 801-66976
- Structure
- Mississippi LLC
- Fiscal year end
- December
Hardy Reed uses Fidelity ($1.89B, 86%) and Adp Broker-Dealer ($319M, 14%) as custodians for its separately managed accounts. Hardy Reed has custody of $877M in client assets for 215 clients.
- FidelityNational Financial Services LLC · Boston, MA · $1.89B86%
- Adp Broker-DealerAdp Broker-Dealer, Inc. · Roseland, NJ · $319M14%
At year end, Hardy Reed’s separately managed accounts were mostly in funds (54%) and stocks (43%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.56B across 252 positions; the largest are Vanguard Index Fds (18.6%), Vanguard Index Fds (12.1%) and iShares TR (9.7%).
What the accounts hold
- Stocks43%
- Funds54%
- Bonds1%
- Cash2%
Reported 13F holdings
- $1.56B
- Reported 13F value
- 252
- Positions
- 65.7%
- In the 10 largest
- +13.6%
- Value vs. prior quarter
- Vanguard Index Fds · Total Stk Mkt18.6%
- Vanguard Index Fds · S&P 500 ETF Shs12.1%
- iShares TR · Core MSCI Total9.7%
- JPMORGAN Chase & CO8.4%
- Vanguard Charlotte Fds · Total Int BD ETF4.8%
- Schwab Strategic TR · Fundamental Intl3.6%
- Apple Inc.2.5%
- Vanguard Star Fds · VG TL Intl Stk F2.1%
- Dimensional ETF Trust · US Cor Equ 1 ETF2.1%
- Vanguard Scottsdale Fds · Shrt Trm Corp. BD1.8%
Together, the ten largest are 65.7% of reported value.
How many clients does Hardy Reed have?
Hardy Reed has 395 clients and manages $2.89 billion for them, as of September 2026. They include 203 high-net-worth individuals, 148 individual clients, and 26 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 4 September 2026
What services does Hardy Reed offer?
Hardy Reed provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Hardy Reed charge?
Hardy Reed charges up to 1.50% a year for its Investment Advisory Services. The fee is billed in advance, is negotiable and has a $10,000 annual minimum.
Source: HARDY REED FORM ADV PART 2A BROCHURE, filed 4 September 2026
Which custodians does Hardy Reed use?
Hardy Reed’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $1.89B and Adp Broker-Dealer, Inc. (Roseland, NJ), with $319M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 September 2026
How many financial advisors does Hardy Reed have?
Hardy Reed has 12 investment adviser representatives registered with state securities authorities, out of 18 employees, and 12 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hardy Reed invest in?
At the end of its last fiscal year, Hardy Reed’s separately managed accounts held 54% registered funds (mutual funds, ETFs, BDCs), 43% exchange-traded equities, 2% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Hardy Reed?
Hardy Reed’s direct owners are George Reed (50% to 75%) and John Hardy (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 4 September 2026
How does Hardy Reed get paid?
Hardy Reed is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Hardy Reed?
Hardy Reed’s main office is at 101 S. Front Street, Tupelo, MS 38804. Its phone number is 662-823-4722. Its website is hardyreed.com.