Great Lakes Wealth provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Great Lakes Wealth reports 248 clients. They include 209 individual clients and 39 high-net-worth individuals. Of its assets, 97.4% ($162M across 972 accounts) are managed with discretion; $4.26M across 3 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 84% | 43% |
| High-net-worth individuals | 16% | 54% |
| Pension and profit-sharing plans | Fewer than 5 | 3% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 209 | $71.9M | 43.2% | $344K |
| High-net-worth individuals | 39 | $90.1M | 54.2% | $2.31M |
| Pension and profit-sharing plans | Fewer than 5 | $4.26M | 2.6% | — |
| Total | 248 | $166M | 100% | — |
- Clients
- 209
- Regulatory AUM
- $71.9M
- AUM share
- 43.2%
- Avg. per client
- $344K
- Clients
- 39
- Regulatory AUM
- $90.1M
- AUM share
- 54.2%
- Avg. per client
- $2.31M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.26M
- AUM share
- 2.6%
- Avg. per client
- —
Total
- Clients
- 248
- Regulatory AUM
- $166M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Great Lakes Wealth is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Retirement Plan Consulting
- Retirement plan consulting is billed as a percentage of plan assets, not to exceed 1.00%, set case by case.
American Wealth, LLC owns 75% or more of Great Lakes Wealth and is in turn owned by Dewey Steffen (75% or more). Dewey Steffen is CEO; the leadership team includes Chief Compliance Officer Dewey Steffen. It has 9 employees, 3 of them in advisory roles.
Leadership
Dewey SteffenChief Executive Officer- Dewey SteffenChief Compliance Officer
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 3 in advisory functions
- 4 state-registered reps
- 1 broker-dealer rep
- 3 insurance agents
- Owns 75% or more of Great Lakes Wealth, LLC
American Wealth, LLC
Control person · since July 2016
- Owns 75% or more of American Wealth, LLC
Dewey Steffen
Control person · since June 2016
Great Lakes Wealth’s regulatory assets grew 1.5× from $108M (April 2021) to $166M (March 2026); clients were 248 in both filings and employees rose from 6 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $166M | 248 | 9 | 1 |
| March 2025 | $143M | 238 | 6 | 1 |
| June 2024 | $117M | 276 | 7 | 1 |
| March 2023 | $113M | 241 | 8 | 1 |
| March 2022 | $121M | 241 | 7 | 1 |
| April 2021 | $108M | 247 | 6 | 1 |
Besides its headquarters, Great Lakes Wealth has 0 offices, with 1 listed address in Michigan.
Michigan · 1 listed address
- 22260 Haggerty Road, Suite 160, NorthvilleHQ
Other business names
Great Lakes Wealth has reported 3 other business names to the SEC.
- American Private Wealth
- American Wealth, LLC
- Great Lakes Private Wealth
Contact and registration details
- Legal name
- Great Lakes Wealth, LLC
- Headquarters
- 22260 Haggerty Road, Suite 160, Northville, MI 48167
- Website
- greatlakeswealth.us
- Phone
- 248-378-1200
- SEC file
- 801-121370
- Structure
- Michigan LLC
- Fiscal year end
- December
Great Lakes Wealth uses Raymond James ($166M, 88%) and Charles Schwab ($23.2M, 12%) as custodians for its separately managed accounts. Great Lakes Wealth has custody of $520K in client assets for 5 clients.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $166M88%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $23.2M12%
At year end, Great Lakes Wealth’s separately managed accounts were largely in funds (41%) and stocks (38%).
What the accounts hold
- Stocks38%
- Funds41%
- Bonds1%
- Cash11%
- Other9%
- Alternatives, reits, cefs.9%
How many clients does Great Lakes Wealth have?
Great Lakes Wealth has 248 clients and manages $166 million for them, as of March 2026. They include 209 individual clients and 39 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Great Lakes Wealth offer?
Great Lakes Wealth provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Great Lakes Wealth use?
Great Lakes Wealth’s separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $166M and Charles Schwab & Co., Inc. (Westlake, TX), with $23.2M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Great Lakes Wealth have?
Great Lakes Wealth has 4 investment adviser representatives registered with state securities authorities, out of 9 employees, and 3 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Great Lakes Wealth invest in?
At the end of its last fiscal year, Great Lakes Wealth’s separately managed accounts held 41% registered funds (mutual funds, ETFs, BDCs), 38% exchange-traded equities, 11% cash and equivalents, 9% other and 1% U.S. government and agency bonds. The 9% other category is described as: Alternatives, Reits, Cefs.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Great Lakes Wealth?
Great Lakes Wealth is owned through a holding company by Dewey Steffen. Its direct owner is American Wealth, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Great Lakes Wealth get paid?
Great Lakes Wealth is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Great Lakes Wealth?
Great Lakes Wealth’s main office is at 22260 Haggerty Road, Suite 160, Northville, MI 48167. Its phone number is 248-378-1200. Its website is greatlakeswealth.us.