{"url":"https://nivawealth.com/firms/great-lakes-wealth-282362","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/282362","regulatoryAum":166285421,"crd":"282362","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"2688651","suffix":null,"lastName":"STEFFEN","firstName":"DEWEY","middleName":"DEANE"}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-04-30","regulatoryAum":108386243,"clients":247,"employees":6,"offices":1},{"filedOn":"2022-03-30","regulatoryAum":121235015,"clients":241,"employees":7,"offices":1},{"filedOn":"2023-03-28","regulatoryAum":112557571,"clients":241,"employees":8,"offices":1},{"filedOn":"2024-06-21","regulatoryAum":116999327,"clients":276,"employees":7,"offices":1},{"filedOn":"2025-03-27","regulatoryAum":143150134,"clients":238,"employees":6,"offices":1},{"filedOn":"2026-03-30","regulatoryAum":166285421,"clients":248,"employees":9,"offices":1}],"secFileNumber":"801-121370","legalName":"Great Lakes Wealth, LLC","displayName":"Great Lakes Wealth","slug":"great-lakes-wealth-282362","website":"https://greatlakeswealth.us/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Michigan limited liability company","fiscalYearEnd":"December","headquarters":{"street":"22260 Haggerty Road, Suite 160","city":"Northville","state":"MI","stateName":"Michigan","country":"United States","postalCode":"48167"},"tradeNames":["American Private Wealth","American Wealth, LLC","Great Lakes Private Wealth"],"registration":{"secApproved":"2 June 2021","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":653324.1612903225,"staff":{"employees":9,"advisory":3,"brokerDealerReps":1,"insuranceAgents":3,"promoters":0},"aum":{"regulatory":166285421,"discretionary":162024392,"discretionaryAccounts":972,"nonDiscretionary":4261029,"nonDiscretionaryAccounts":3,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":209,"regulatoryAum":71892619},{"label":"High-net-worth individuals","clients":39,"regulatoryAum":90131773},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":4261029}],"feePrograms":[{"role":"other","program":"Retirement Plan Consulting","summary":"Retirement plan consulting is billed as a percentage of plan assets, not to exceed 1.00%, set case by case.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1031027","versionId":1031027,"submittedOn":"2026-03-30","documentName":"FORM ADV 2A - FIRM BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T15:21:00.581643+00:00","documents":[{"name":"FORM ADV 2A - FIRM BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1031027","versionId":1031027,"submittedOn":"2026-03-30"}]},"custodians":[{"name":"Raymond James & Associates, Inc.","shortName":"Raymond James","location":"St. Petersburg, FL","smaAssets":165649742},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":23168096}],"custodyNote":"Great Lakes Wealth has custody of $520K in client assets for 5 clients.","otherCustodians":[],"leadership":[{"name":"Dewey Steffen","title":"Chief Executive Officer","crd":"2688651"},{"name":"Dewey Steffen","title":"Chief Compliance Officer","crd":"2688651"}],"ownership":[{"label":"American Wealth, LLC","detail":"Member in the 75% or more ownership band and a control person, since July 2016."},{"label":"Dewey Steffen","detail":"Indirect owner: a managing member of American Wealth, LLC in the 75% or more band and a control person, since June 2016.","parent":"American Wealth, LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Michigan","offices":1,"addresses":[{"street":"22260 Haggerty Road, Suite 160","city":"Northville","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"248-378-1200","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":38},{"label":"U.S. government/agency bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":41},{"label":"Cash and cash equivalents","percent":11},{"label":"Other","percent":9,"detail":"Alternatives, Reits, Cefs."}],"privateFunds":0},"sources":{"adv1FilingDate":"30 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/282362/PDF/282362.pdf","brochureDate":"30 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1031027","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Great Lakes Wealth have?","answer":"Great Lakes Wealth has 248 clients and manages $166 million for them, as of March 2026. They include 209 individual clients and 39 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Great Lakes Wealth offer?","answer":"Great Lakes Wealth provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Great Lakes Wealth use?","answer":"Great Lakes Wealth’s separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $166M and Charles Schwab & Co., Inc. (Westlake, TX), with $23.2M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Great Lakes Wealth have?","answer":"Great Lakes Wealth has 4 investment adviser representatives registered with state securities authorities, out of 9 employees, and 3 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 3 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Great Lakes Wealth invest in?","answer":"At the end of its last fiscal year, Great Lakes Wealth’s separately managed accounts held 41% registered funds (mutual funds, ETFs, BDCs), 38% exchange-traded equities, 11% cash and equivalents, 9% other and 1% U.S. government and agency bonds. The 9% other category is described as: Alternatives, Reits, Cefs.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Great Lakes Wealth?","answer":"Great Lakes Wealth is owned through a holding company by Dewey Steffen. Its direct owner is American Wealth, LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 30 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Great Lakes Wealth get paid?","answer":"Great Lakes Wealth is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Great Lakes Wealth?","answer":"Great Lakes Wealth’s main office is at 22260 Haggerty Road, Suite 160, Northville, MI 48167. Its phone number is 248-378-1200. Its website is greatlakeswealth.us.","source":"Form ADV Part 1A, Item 1.F, filed 30 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}