Gragg & Gragg provides financial planning, portfolio management for individuals and small businesses, and educational seminars. Financial planning was provided to 51–100 clients last fiscal year.
Gragg & Gragg reports 327 clients. They include 255 individual clients, 55 high-net-worth individuals, and 10 pension and profit-sharing plans. Of its assets, 100.0% ($215M across 475 accounts) are managed with discretion. It advised 327 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 78% | 23% |
| High-net-worth individuals | 17% | 50% |
| Pension and profit-sharing plans | 3% | 11% |
| Charitable organizations | 2% | 15% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 255 | $49.1M | 22.8% | $193K |
| High-net-worth individuals | 55 | $109M | 50.5% | $1.98M |
| Pension and profit-sharing plans | 10 | $24.4M | 11.3% | $2.44M |
| Charitable organizations | 6 | $32M | 14.8% | $5.33M |
| Corporations and other businesses | 1 | $1.21M | 0.6% | $1.21M |
| Total | 327 | $215M | 100% | $659K |
- Clients
- 255
- Regulatory AUM
- $49.1M
- AUM share
- 22.8%
- Avg. per client
- $193K
- Clients
- 55
- Regulatory AUM
- $109M
- AUM share
- 50.5%
- Avg. per client
- $1.98M
- Clients
- 10
- Regulatory AUM
- $24.4M
- AUM share
- 11.3%
- Avg. per client
- $2.44M
- Clients
- 6
- Regulatory AUM
- $32M
- AUM share
- 14.8%
- Avg. per client
- $5.33M
- Clients
- 1
- Regulatory AUM
- $1.21M
- AUM share
- 0.6%
- Avg. per client
- $1.21M
Total
- Clients
- 327
- Regulatory AUM
- $215M
- AUM share
- 100%
- Avg. per client
- $659K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 327
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Gragg & Gragg is paid through a percentage of assets under management and hourly charges. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting are charged on an hourly or fixed fee basis; Gragg Financial may waive them for clients who select its money management services.
Gary Gragg owns 50% to 75% of Gragg & Gragg. It has 12 employees, 3 of them in advisory roles.
Leadership
Gary GraggGeneral Partner- Jason GraggGeneral Partner, CCO
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 12 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Gragg & Gragg, L.L.P.
Gary Gragg
Control person · since January 2000
- Owns 50% to 75% of Gragg & Gragg, L.L.P.
Jason Gragg
Control person · since January 2000
Gragg & Gragg’s regulatory assets grew 1.5× from $140M (March 2021) to $215M (February 2026); clients rose from 169 to 327 and employees from 8 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Feb 2026February 2026 | $215M | 327 | 12 | 1 |
| Feb 2025February 2025 | $205M | 225 | 12 | 1 |
| Apr 2024April 2024 | $182M | 215 | 11 | 1 |
| Feb 2023February 2023 | $149M | 195 | 11 | 1 |
| Jul 2022July 2022 | $174M | 247 | 9 | 1 |
| Mar 2021March 2021 | $140M | 169 | 8 | 1 |
Besides its headquarters, Gragg & Gragg has 0 offices, with 1 listed address in 1 state.
North Carolina · 1 listed address
- Nine East Marion Street, ShelbyHQ
Contact and registration details
- Legal name
- Gragg & Gragg, L.L.P.
- Headquarters
- Nine East Marion Street, Shelby, NC 28150
- Website
- graggfinancial.com
- Phone
- 704-482-2001
- SEC file
- 801-119435
- Structure
- North Carolina limited liability partnership
- Fiscal year end
- December
Gragg & Gragg has custody of $5.23M for 6 clients.
At year end, Gragg & Gragg’s separately managed accounts were mostly in stocks (63%) and funds (29%).
What the accounts hold
- Stocks63%
- Funds29%
- Registered funds24%
- Pooled vehicles5%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash5%
How many clients does Gragg & Gragg have?
Gragg & Gragg has 327 clients and manages $215 million for them, as of February 2026. They include 255 individual clients, 55 high-net-worth individuals, and 10 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 February 2026
What services does Gragg & Gragg offer?
Gragg & Gragg provides financial planning, portfolio management for individuals and small businesses, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How many financial advisors does Gragg & Gragg have?
Gragg & Gragg has 3 investment adviser representatives registered with state securities authorities, out of 12 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Gragg & Gragg invest in?
At the end of its last fiscal year, Gragg & Gragg’s separately managed accounts held 63% exchange-traded equities, 24% registered funds (mutual funds, ETFs, BDCs), 5% pooled vehicles (private funds and similar), 5% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Gragg & Gragg?
Gragg & Gragg’s direct owners are Gary Gragg (50% to 75%) and Jason Gragg (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 13 February 2026
How does Gragg & Gragg get paid?
Gragg & Gragg is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Gragg & Gragg?
Gragg & Gragg’s main office is at Nine East Marion Street, Shelby, NC 28150. Its phone number is 704-482-2001. Its website is graggfinancial.com.