Goodman Advisory Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, educational seminars, business succession planning, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Goodman Advisory Group reports 380 clients. They include 212 high-net-worth individuals, 160 individual clients, and 3 pension and profit-sharing plans. Of its assets, 100.0% ($415M across 746 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $97.6M. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 42% | 10% |
| High-net-worth individuals | 56% | 79% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | 11% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 160 | $40M | 9.6% | $250K |
| High-net-worth individuals | 212 | $327M | 78.7% | $1.54M |
| Pension and profit-sharing plans | Fewer than 5 | $1.2M | 0.3% | $399K |
| Charitable organizations | Fewer than 5 | $45.9M | 11.0% | $22.9M |
| Corporations and other businesses | Fewer than 5 | $1.28M | 0.3% | $427K |
| Total | 380 | $415M | 100% | — |
- Clients
- 160
- Regulatory AUM
- $40M
- AUM share
- 9.6%
- Avg. per client
- $250K
- Clients
- 212
- Regulatory AUM
- $327M
- AUM share
- 78.7%
- Avg. per client
- $1.54M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.2M
- AUM share
- 0.3%
- Avg. per client
- $399K
- Clients
- Fewer than 5
- Regulatory AUM
- $45.9M
- AUM share
- 11.0%
- Avg. per client
- $22.9M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.28M
- AUM share
- 0.3%
- Avg. per client
- $427K
Total
- Clients
- 380
- Regulatory AUM
- $415M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Goodman Advisory Group charges up to 1.50% a year for its Investment Management Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Hourly engagements range from $200 to $500 per hour; fixed fee engagements range from $2,500 to $10,000.
Deborah Goodman owns 50% to 75% of Goodman Advisory Group. The leadership team of Goodman Advisory Group includes President Deborah Goodman. It has 8 employees, 6 of them in advisory roles.
Leadership
Deborah GoodmanManaging Member, President and Chief Compliance Officer
Joseph RofinoPrincipal, Portfolio Manager
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 6 in advisory functions
- 6 state-registered reps
- 6 broker-dealer reps
- 2 insurance agents
- Owns 50% to 75% of Goodman Advisory Group, LLC
Deborah Goodman
Control person · since October 2016
- Owns 25% to 50% of Goodman Advisory Group, LLC
Joseph Rofino
Control person · since January 2020
Goodman Advisory Group’s regulatory assets grew 1.6× from $266M (March 2021) to $415M (March 2026); clients rose from 297 to 380 and employees from 7 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $415M | 380 | 8 | 1 |
| May 2025 | $370M | 438 | 8 | 1 |
| March 2024 | $297M | 427 | 8 | 1 |
| March 2023 | $259M | 422 | 6 | 1 |
| March 2022 | $317M | 424 | 7 | 1 |
| March 2021 | $266M | 297 | 7 | 1 |
Besides its headquarters, Goodman Advisory Group has 0 offices, with 1 listed address in Massachusetts.
Massachusetts · 1 listed address
- 160 Gould St, Suite 102, NeedhamHQ
Contact and registration details
- Legal name
- Goodman Advisory Group, LLC
- Headquarters
- 160 Gould St, Suite 102, Needham, MA 02494
- Website
- goodmanadvisorygroup.com
- Phone
- 781-559-0320
- @goodman-advisory-group-llc
- SEC file
- 801-108671
- Founded
- 2009
- Structure
- Massachusetts LLC
- Fiscal year end
- December
Goodman Advisory Group uses LPL Financial ($415M) as custodian for its separately managed accounts. Goodman Advisory Group has custody of $9.21M in client assets for 5 clients.
- LPL FinancialLPL Financial LLC · Boston, MA · $415M100%
At year end, Goodman Advisory Group’s separately managed accounts were mostly in funds (57%) and stocks (40%). Its reported 13F holdings for the quarter ended 30 June 2026 total $435M across 69 positions; the largest are State Street (13.0%), State Street (6.0%) and State Street (4.7%).
What the accounts hold
- Stocks40%
- Funds57%
- Bonds2%
- Cash1%
Reported 13F holdings
- $435M
- Reported 13F value
- 69
- Positions
- 51.0%
- In the 10 largest
- +12.9%
- Value vs. prior quarter
- State Street · MF Closed And MF Open13.0%
- State Street · MF Closed And MF Open6.0%
- State Street · MF Closed And MF Open4.7%
- iShares Morningstar · MF Closed And MF Open4.6%
- Fidelity Enhanced · MF Closed And MF Open4.6%
- Taiwan Semiconductor4.1%
- Nvidia Corp.4.0%
- Royalty Pharma3.5%
- Alphabet Inc.3.5%
- iShares TR · MF Closed And MF Open2.9%
Together, the ten largest are 51.0% of reported value.
How many clients does Goodman Advisory Group have?
Goodman Advisory Group has 380 clients and manages $415 million for them, as of March 2026. They include 212 high-net-worth individuals, 160 individual clients, and 3 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 March 2026
What services does Goodman Advisory Group offer?
Goodman Advisory Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, educational seminars, business succession planning, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Goodman Advisory Group charge?
Goodman Advisory Group charges up to 1.50% a year for its Investment Management Services. The fee is billed in advance and is negotiable.
Which custodians does Goodman Advisory Group use?
Goodman Advisory Group’s separately managed account assets are held at LPL Financial LLC (Boston, MA), with $415M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 March 2026
How many financial advisors does Goodman Advisory Group have?
Goodman Advisory Group has 6 investment adviser representatives registered with state securities authorities, out of 8 employees, and 6 perform investment advisory functions. 6 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Goodman Advisory Group invest in?
At the end of its last fiscal year, Goodman Advisory Group’s separately managed accounts held 57% registered funds (mutual funds, ETFs, BDCs), 40% exchange-traded equities, 2% state and local bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Goodman Advisory Group?
Goodman Advisory Group’s direct owners are Deborah Goodman (50% to 75%) and Joseph Rofino (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 12 March 2026
How does Goodman Advisory Group get paid?
Goodman Advisory Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Goodman Advisory Group registered with the SEC?
Yes, Goodman Advisory Group has been registered with the SEC as an investment adviser since 18 November 2016. Its CRD number is 285637 and its SEC file number is 801-108671.
Source: Form ADV Part 1A, Item 1, filed 12 March 2026; IAPD firm record
How do I contact Goodman Advisory Group?
Goodman Advisory Group’s main office is at 160 Gould St, Suite 102, Needham, MA 02494. Its phone number is 781-559-0320. Its website is goodmanadvisorygroup.com.