Front Row Advisors provides financial planning, portfolio management for individuals and small businesses, education planning, insurance, and tax planning. Financial planning was provided to 26–50 clients last fiscal year.
Front Row Advisors reports 184 clients. They include 120 high-net-worth individuals, 56 individual clients and 4 charitable organizations. Of its assets, 90.9% ($382M across 504 accounts) are managed with discretion; $38.1M across 48 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 30% | 23% |
| High-net-worth individuals | 65% | 72% |
| Pension and profit-sharing plans | 2% | 1% |
| Charitable organizations | 2% | <1% |
| Other investment advisers | <1% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 56 | $98.5M | 23.4% | $1.76M |
| High-net-worth individuals | 120 | $303M | 72.0% | $2.52M |
| Pension and profit-sharing plans | Fewer than 5 | $4.45M | 1.1% | $1.48M |
| Charitable organizations | Fewer than 5 | $1.97M | 0.5% | $492K |
| Other investment advisers | Fewer than 5 | $13M | 3.1% | $13M |
| Total | 184 | $420M | 100% | — |
- Clients
- 56
- Regulatory AUM
- $98.5M
- AUM share
- 23.4%
- Avg. per client
- $1.76M
- Clients
- 120
- Regulatory AUM
- $303M
- AUM share
- 72.0%
- Avg. per client
- $2.52M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.45M
- AUM share
- 1.1%
- Avg. per client
- $1.48M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.97M
- AUM share
- 0.5%
- Avg. per client
- $492K
- Clients
- Fewer than 5
- Regulatory AUM
- $13M
- AUM share
- 3.1%
- Avg. per client
- $13M
Total
- Clients
- 184
- Regulatory AUM
- $420M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Front Row Advisors charges 0.65%–1.10% a year for its Asset-Based Fees for Portfolio Management. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is billed at a negotiated hourly fee of $250, charged in arrears upon completion of the services.
Gencap Partners, LLC owns 75% or more of Front Row Advisors and is in turn owned by Stephen Bradley (75% or more). The leadership team of Front Row Advisors includes Chief Compliance Officer Michael Vogel. It has 8 employees.
Leadership
- Michael VogelManaging Member & Chief Compliance Officer
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 8 in advisory functions
- 8 state-registered reps
- 1 insurance agent
- 1 soliciting firm
- Owns 75% or more of Front Row Advisors LLC
Gencap Partners, LLC
Control person · since June 2015
- Owns 75% or more of Gencap Partners, LLC
Stephen Bradley
Control person · since August 2015
Front Row Advisors’ regulatory assets grew 1.7× from $249M (June 2021) to $420M (March 2026); clients rose from 147 to 184 and employees were 8 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $420M | 184 | 8 | 1 |
| February 2025 | $396M | 192 | 8 | 1 |
| March 2024 | $309M | 182 | 8 | 1 |
| February 2023 | $255M | 109 | 8 | 1 |
| February 2022 | $324M | 177 | 8 | 1 |
| June 2021 | $249M | 147 | 8 | 1 |
Besides its headquarters, Front Row Advisors has 0 offices, with 1 listed address in California.
California · 1 listed address
- 1100 Mar West Street, Suite C, TiburonHQ
Contact and registration details
- Legal name
- Front Row Advisors LLC
- Headquarters
- 1100 Mar West Street, Suite C, Tiburon, CA 94920
- Website
- frontrowadvisors.com
- Phone
- 415-797-6003
- SEC file
- 801-106577
- Founded
- 2015
- Structure
- California LLC
- Fiscal year end
- December
Front Row Advisors uses Charles Schwab ($382M) as custodian for its separately managed accounts. Front Row Advisors has custody of $382M in client assets for 183 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $382M100%
At year end, Front Row Advisors’ separately managed accounts were mostly in stocks (68%) and bonds (19%). Its reported 13F holdings for the quarter ended 30 June 2026 total $345M across 576 positions; the largest are Nvidia Corporation (15.1%), Apple Inc. (10.8%) and Broadcom Inc. (5.6%).
What the accounts hold
- Stocks68%
- Funds12%
- Bonds19%
- U.S. government and agency bonds16%
- State and local bonds1%
- Investment grade corporate bonds1%
- High-yield corporate bonds1%
- Cash1%
Reported 13F holdings
- $345M
- Reported 13F value
- 576
- Positions
- 49.6%
- In the 10 largest
- —
- Value vs. prior quarter
- Nvidia Corporation15.1%
- Apple Inc.10.8%
- Broadcom Inc.5.6%
- Microsoft Corp.3.8%
- Taiwan Semiconductor Manufact Sponsored ADS · ADR3.0%
- Fortinet Inc.2.9%
- ASML Hldg NV N Y Registry Shs · ADR2.3%
- Abb Ltd Sponsored ADR · ADR2.2%
- Dell Technologies Inc. CL C2.1%
- Corning Inc.1.9%
Together, the ten largest are 49.6% of reported value.
How many clients does Front Row Advisors have?
Front Row Advisors has 184 clients and manages $420 million for them, as of March 2026. They include 120 high-net-worth individuals, 56 individual clients and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 March 2026
What services does Front Row Advisors offer?
Front Row Advisors provides financial planning, portfolio management for individuals and small businesses, education planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Front Row Advisors charge?
Front Row Advisors charges 0.65%–1.10% a year for its Asset-Based Fees for Portfolio Management. The fee is billed in advance and is negotiable.
Source: ADV PART 2A-FRONT ROW ADVISORS LLC, filed 12 March 2026
Which custodians does Front Row Advisors use?
Front Row Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $382M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 March 2026
How many financial advisors does Front Row Advisors have?
Front Row Advisors has 8 investment adviser representatives registered with state securities authorities, out of 8 employees, and 8 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Front Row Advisors invest in?
At the end of its last fiscal year, Front Row Advisors’ separately managed accounts held 68% exchange-traded equities, 16% U.S. government and agency bonds, 12% registered funds (mutual funds, ETFs, BDCs), 1% state and local bonds, 1% investment grade corporate bonds, 1% high-yield corporate bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Front Row Advisors?
Front Row Advisors is owned through a holding company by Stephen Bradley. Its direct owner is Gencap Partners, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 12 March 2026
How does Front Row Advisors get paid?
Front Row Advisors is paid through a percentage of assets under management, hourly charges and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Front Row Advisors registered with the SEC?
Yes, Front Row Advisors has been registered with the SEC as an investment adviser since 25 August 2015. Its CRD number is 269910 and its SEC file number is 801-106577.
Source: Form ADV Part 1A, Item 1, filed 12 March 2026; IAPD firm record
How do I contact Front Row Advisors?
Front Row Advisors’ main office is at 1100 Mar West Street, Suite C, Tiburon, CA 94920. Its phone number is 415-797-6003. Its website is frontrowadvisors.com.