Friedenthal Financial provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 101–250 clients last fiscal year.
Friedenthal Financial reports 196 clients. They include 122 individual clients, 68 high-net-worth individuals, and 4 pension and profit-sharing plans. Of its assets, 100.0% ($196M across 536 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 62% | 22% |
| High-net-worth individuals | 35% | 75% |
| Pension and profit-sharing plans | 2% | 2% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 122 | $43.4M | 22.1% | $355K |
| High-net-worth individuals | 68 | $147M | 75.0% | $2.17M |
| Pension and profit-sharing plans | Fewer than 5 | $3.5M | 1.8% | $875K |
| Charitable organizations | Fewer than 5 | $743K | 0.4% | $743K |
| Corporations and other businesses | Fewer than 5 | $1.53M | 0.8% | $1.53M |
| Total | 196 | $196M | 100% | — |
- Clients
- 122
- Regulatory AUM
- $43.4M
- AUM share
- 22.1%
- Avg. per client
- $355K
- Clients
- 68
- Regulatory AUM
- $147M
- AUM share
- 75.0%
- Avg. per client
- $2.17M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.5M
- AUM share
- 1.8%
- Avg. per client
- $875K
- Clients
- Fewer than 5
- Regulatory AUM
- $743K
- AUM share
- 0.4%
- Avg. per client
- $743K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.53M
- AUM share
- 0.8%
- Avg. per client
- $1.53M
Total
- Clients
- 196
- Regulatory AUM
- $196M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Friedenthal Financial is paid through a percentage of assets under management and hourly charges. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting is billed at $150 to $500 per hour, or as a fixed fee per project.
Mark Friedenthal owns 75% or more of Friedenthal Financial. The leadership team of Friedenthal Financial includes President Mark Friedenthal and Chief Investment Officer Frederic Wheeler. It has 4 employees.
Leadership
Mark FriedenthalPresident/Chief Compliance Officer- Frederic WheelerChief Investment Officer
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- 2 soliciting firms
- Owns 75% or more of Friedenthal Financial, LLC
Mark Friedenthal
Control person · since April 2009
- Owns 10% to 25% of Friedenthal Financial, LLC
Frederic Wheeler
since March 2019
Friedenthal Financial’s regulatory assets grew from $152M (March 2021) to $196M (August 2026); clients fell from 386 to 196 and employees from 5 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $196M | 196 | 4 | 1 |
| March 2025 | $174M | 190 | 6 | 1 |
| July 2024 | $165M | 192 | 6 | 1 |
| April 2023 | $156M | 196 | 6 | 1 |
| April 2022 | $177M | 192 | 5 | 1 |
| March 2021 | $152M | 386 | 5 | 1 |
Besides its headquarters, Friedenthal Financial has 0 offices, with 1 listed address in New Jersey.
New Jersey · 1 listed address
- 5000 Sagemore Drive, Suite 102, MarltonHQ
Contact and registration details
- Legal name
- Friedenthal Financial, LLC
- Headquarters
- 5000 Sagemore Drive, Suite 102, Marlton, NJ 08053
- Website
- Not reported
- Phone
- 856-210-6494
- @957252
- SEC file
- 801-78622
- Structure
- New Jersey LLC
- Fiscal year end
- December
Friedenthal Financial uses Charles Schwab ($196M) as custodian for its separately managed accounts. Friedenthal Financial does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $196M100%
At year end, Friedenthal Financial’s separately managed accounts were mostly in funds (75%) and stocks (24%). Its reported 13F holdings for the quarter ended 30 June 2026 total $217M across 254 positions; the largest are iShares TR (11.9%), Schwab Strategic TR (4.1%) and iShares TR (3.5%).
What the accounts hold
- Stocks24%
- Funds75%
- Registered funds74%
- Pooled vehicles1%
- Bonds1%
- Cash1%
- Other1%
- Derivatives1%
Reported 13F holdings
- $217M
- Reported 13F value
- 254
- Positions
- 36.7%
- In the 10 largest
- +8.6%
- Value vs. prior quarter
- iShares TR · Core S&P Ttl Stk11.9%
- Schwab Strategic TR · US Sml Cap ETF4.1%
- iShares TR · Core S&P Mcp ETF3.5%
- iShares TR · 0-5 YR Tips ETF2.9%
- iShares Inc. · Cur HD MSCI EM2.8%
- iShares TR · Hdg MSCI Eafe2.6%
- Invesco Exchange Traded FD T · S&P500 Eql Mat2.3%
- iShares TR · 0-5yr HI YL CP2.3%
- Pimco ETF TR · Enhan Shrt MA AC2.2%
- Vanguard Charlotte Fds · Total Int BD ETF2.1%
Together, the ten largest are 36.7% of reported value.
How many clients does Friedenthal Financial have?
Friedenthal Financial has 196 clients and manages $196 million for them, as of August 2026. They include 122 individual clients, 68 high-net-worth individuals, and 4 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 August 2026
What services does Friedenthal Financial offer?
Friedenthal Financial provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Friedenthal Financial use?
Friedenthal Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $196M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 August 2026
How many financial advisors does Friedenthal Financial have?
Friedenthal Financial has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Friedenthal Financial invest in?
At the end of its last fiscal year, Friedenthal Financial’s separately managed accounts held 74% registered funds (mutual funds, ETFs, BDCs), 24% exchange-traded equities, 1% U.S. government and agency bonds, 1% derivatives, 1% pooled vehicles (private funds and similar) and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Friedenthal Financial?
Friedenthal Financial’s direct owners are Mark Friedenthal (75% or more) and Frederic Wheeler (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 12 August 2026
How does Friedenthal Financial get paid?
Friedenthal Financial is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Friedenthal Financial registered with the SEC?
Yes, Friedenthal Financial has been registered with the SEC as an investment adviser since 9 October 2013. Its CRD number is 150457 and its SEC file number is 801-78622.
Source: Form ADV Part 1A, Item 1, filed 12 August 2026; IAPD firm record
How do I contact Friedenthal Financial?
Friedenthal Financial’s main office is at 5000 Sagemore Drive, Suite 102, Marlton, NJ 08053. Its phone number is 856-210-6494.