Founders Financial Alliance provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Founders Financial Alliance reports 2,412 clients. They include 1,643 individual clients, 711 high-net-worth individuals, and 27 pension and profit-sharing plans. Of its assets, 99.8% ($1.18B across 4,227 accounts) are managed with discretion; $2.75M across 2 accounts are not. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 68% | 30% |
| High-net-worth individuals | 29% | 65% |
| Pension and profit-sharing plans | 1% | 2% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | 1% |
| Other client typesOther | Not reported | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,643 | $360M | 30.4% | $219K |
| High-net-worth individuals | 711 | $773M | 65.2% | $1.09M |
| Pension and profit-sharing plans | 27 | $27.2M | 2.3% | $1.01M |
| Charitable organizations | 11 | $5.13M | 0.4% | $466K |
| Corporations and other businesses | 20 | $17.6M | 1.5% | $878K |
| Other | Fewer than 5 | $2.75M | 0.2% | — |
| Total | 2,412 | $1.19B | 100% | — |
- Clients
- 1,643
- Regulatory AUM
- $360M
- AUM share
- 30.4%
- Avg. per client
- $219K
- Clients
- 711
- Regulatory AUM
- $773M
- AUM share
- 65.2%
- Avg. per client
- $1.09M
- Clients
- 27
- Regulatory AUM
- $27.2M
- AUM share
- 2.3%
- Avg. per client
- $1.01M
- Clients
- 11
- Regulatory AUM
- $5.13M
- AUM share
- 0.4%
- Avg. per client
- $466K
- Clients
- 20
- Regulatory AUM
- $17.6M
- AUM share
- 1.5%
- Avg. per client
- $878K
- Clients
- Fewer than 5
- Regulatory AUM
- $2.75M
- AUM share
- 0.2%
- Avg. per client
- —
Total
- Clients
- 2,412
- Regulatory AUM
- $1.19B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Founders Financial Alliance charges up to 2.00% a year for its Asset Management. The fee is billed in advance or in arrears and is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- One-time financial planning and consulting is billed hourly at $200 to $500, or as a fixed fee of $200 to $15,000.
- FlatFeeCIO Program
- A negotiated annual flat fee, not to exceed $30,000, billed quarterly in advance, with no asset-based fee on directly managed assets.
- Ongoing Wealth Management Consulting
- Ongoing consultation is an annual fee of $1,000 to $20,000 a year, with no minimum annual fee.
Founders Wealth Holdings, LLC owns 75% or more of Founders Financial Alliance and is in turn owned by Tommy Porter (75% or more). The leadership team of Founders Financial Alliance includes Chief Compliance Officer James Sloop. It has 31 employees.
Leadership
- James SloopChief Compliance Officer
- Tommy PorterManaging Member
Investment adviser representatives
33 representatives listed in the SEC register as of 9 October 2026.
- Ralph Joseph Aiello
- Paul Anthony Barnette
- James Richard Batey
- John P. Billiter
- Wendy Susan Cain
- Ernest Ceccato JR
- Trina Love Coltrain
- Louis Joseph Costanzo III
- Dustin Joseph Defranco
- Heather Nicole DeFranco
- Karen Lucinda Diamond
- Terrence Lyman Donoghue
- Jacob Britt Lawson
- John Robert Lawson
- Nicholas E Livecchi
- Jeffrey Carson Matthews
- Mark McCormick
- Gregory Robert Mitro
- Brian T Nelan
- Cole Stephen Nolte
- Ronald James Perry
- Brad Kevin Pinter
- Susan C Pokwatka
- Ethan James Porter
- Tommy Wayne Porter JR
- Don Michael Rudolph
- Joshua Blair Schmalz
- Hantz Don Serrao
- Derek R Simpson
- James Allen Sloop
- Jeffrey Michael Talley
- Bruce Noel Trushel
- Brenan Robert Volpe
Staff
- 31 employees
- 31 in advisory functions
- 30 state-registered reps
- 21 broker-dealer reps
- 27 insurance agents
- Owns 75% or more of Founders Financial Alliance, LLC
Founders Wealth Holdings, LLC
Control person · since January 2018
- Owns 75% or more of Founders Wealth Holdings, LLC
Tommy Porter
Control person · since January 2018
Founders Financial Alliance’s regulatory assets grew 2.0× from $588M (May 2021) to $1.19B (March 2026); clients rose from 1,016 to 2,412 and employees from 23 to 31.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.19B | 2,412 | 31 | 15 |
| March 2025 | $1B | 3,918 | 32 | 18 |
| March 2024 | $701M | 3,033 | 28 | 15 |
| May 2023 | $617M | 2,661 | 28 | 14 |
| February 2022 | $643M | 2,565 | 30 | 16 |
| May 2021 | $588M | 1,016 | 23 | 14 |
Besides its headquarters, Founders Financial Alliance has 14 offices (6 private residences, listed without an address), with 9 listed addresses across 4 states.
North Carolina · 5 listed addresses
- 9212 Falls of Neuse RD., Suite 221, RaleighHQ
- 248 Market St., Locust
- 125-B Applecross RD., Pinehurst
- 2500 Regency Parkway, Cary
- 1150 NW Maynard RD., Cary
Florida · 2 listed addresses
- 9405 Sun Isle Drive, Ne, St. Petersburg
- 1306 Main St., Sarasota
New Mexico · 1 listed address
- 9400 Holly Avenue, Ne, Albuquerque
West Virginia · 1 listed address
- 1320 National Road, Wheeling
Other business names
Founders Financial Alliance has reported 12 other business names to the SEC.
- Ceccato Wealth Partners, LLC
- Cornerstone Wealth Advisors
- Defranco Financial
- Diamond & Associates Wealth Management
- Du Lac Wealth Services
- Elite Wealth Management, LLC
- Flatfee CIO
- Founders Wealth Advisors, LLC
- Founders Wealth Partners, LLC
- MJM Wealth Management, LLC
- Mitro Wealth Management
- The Sovran
Contact and registration details
- Legal name
- Founders Financial Alliance, LLC
- Headquarters
- 9212 Falls of Neuse RD., Suite 221, Raleigh, NC 27615
- Website
- Not reported
- Phone
- 855-860-5940
- @17774092
- SEC file
- 801-108700
- Structure
- North Carolina LLC
- Fiscal year end
- December
Founders Financial Alliance uses LPL Financial ($760M, 64%), Charles Schwab ($225M, 19%) and Raymond James ($197M, 17%) as custodians for its separately managed accounts. Founders Financial Alliance does not have custody of client assets.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $760M64%
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $197M17%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $225M19%
At year end, Founders Financial Alliance’s separately managed accounts were mostly in funds (62%) and stocks (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $754M across 779 positions; the largest are Apple Inc. (4.8%), iShares TR (3.9%) and Nvidia Corporation (3.6%).
What the accounts hold
- Stocks29%
- Funds62%
- Bonds4%
- High-yield corporate bonds2%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash4%
- Other1%
- Structured products or notes1%
Reported 13F holdings
- $754M
- Reported 13F value
- 779
- Positions
- 23.4%
- In the 10 largest
- +36.0%
- Value vs. prior quarter
- Apple Inc.4.8%
- iShares TR · Core S&P500 ETF3.9%
- Nvidia Corporation3.6%
- iShares TR · Core Univrsl Usd2.0%
- Microsoft Corp.1.7%
- Amazon Com Inc.1.6%
- State Str SPDR S&P 500 ETF T · TR Unit1.5%
- iShares TR · S&P 500 Grwt ETF1.4%
- iShares TR · S&P 500 Val ETF1.4%
- Alphabet Inc. · Cap Stk CL A1.4%
Together, the ten largest are 23.4% of reported value.
How many clients does Founders Financial Alliance have?
Founders Financial Alliance has 2,412 clients and manages $1.19 billion for them, as of March 2026. They include 1,643 individual clients, 711 high-net-worth individuals, and 27 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 March 2026
What services does Founders Financial Alliance offer?
Founders Financial Alliance provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Founders Financial Alliance charge?
Founders Financial Alliance charges up to 2.00% a year for its Asset Management. The fee is billed in advance or in arrears and is negotiable.
Which custodians does Founders Financial Alliance use?
Founders Financial Alliance’s separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $760M, Charles Schwab & Co., Inc. (San Francisco, CA), with $225M and Raymond James & Associates, Inc. (St. Petersburg, FL), with $197M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 March 2026
How many financial advisors does Founders Financial Alliance have?
Founders Financial Alliance has 30 investment adviser representatives registered with state securities authorities, out of 31 employees, and 31 perform investment advisory functions. 21 employees are registered representatives of a broker-dealer and 27 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Founders Financial Alliance invest in?
At the end of its last fiscal year, Founders Financial Alliance’s separately managed accounts held 62% registered funds (mutual funds, ETFs, BDCs), 29% exchange-traded equities, 4% cash and equivalents, 2% high-yield corporate bonds, 1% U.S. government and agency bonds, 1% state and local bonds and 1% other. The 1% other category is described as: Structured Products Or Notes.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Founders Financial Alliance?
Founders Financial Alliance is owned through a holding company by Tommy Porter. Its direct owner is Founders Wealth Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 10 March 2026
How does Founders Financial Alliance get paid?
Founders Financial Alliance is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Founders Financial Alliance registered with the SEC?
Yes, Founders Financial Alliance has been registered with the SEC as an investment adviser since 21 November 2016. Its CRD number is 173011 and its SEC file number is 801-108700.
Source: Form ADV Part 1A, Item 1, filed 10 March 2026; IAPD firm record
How do I contact Founders Financial Alliance?
Founders Financial Alliance’s main office is at 9212 Falls of Neuse RD., Suite 221, Raleigh, NC 27615. Its phone number is 855-860-5940.