Forefront Asset Management provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 1–10 clients last fiscal year.
Forefront Asset Management reports 322 clients. They include 276 individual clients, 31 high-net-worth individuals, and 6 pension and profit-sharing plans. Of its assets, 91.8% ($126M across 712 accounts) are managed with discretion; $11.2M across 69 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 86% | 49% |
| High-net-worth individuals | 10% | 48% |
| Pension and profit-sharing plans | 2% | <1% |
| Charitable organizations | 1% | 1% |
| Corporations and other businesses | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 276 | $67.5M | 49.3% | $244K |
| High-net-worth individuals | 31 | $66.1M | 48.3% | $2.13M |
| Pension and profit-sharing plans | 6 | $1.3M | 0.9% | $217K |
| Charitable organizations | Fewer than 5 | $1.57M | 1.1% | $394K |
| Corporations and other businesses | 5 | $483K | 0.4% | $96.7K |
| Total | 322 | $137M | 100% | — |
- Clients
- 276
- Regulatory AUM
- $67.5M
- AUM share
- 49.3%
- Avg. per client
- $244K
- Clients
- 31
- Regulatory AUM
- $66.1M
- AUM share
- 48.3%
- Avg. per client
- $2.13M
- Clients
- 6
- Regulatory AUM
- $1.3M
- AUM share
- 0.9%
- Avg. per client
- $217K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.57M
- AUM share
- 1.1%
- Avg. per client
- $394K
- Clients
- 5
- Regulatory AUM
- $483K
- AUM share
- 0.4%
- Avg. per client
- $96.7K
Total
- Clients
- 322
- Regulatory AUM
- $137M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Forefront Asset Management charges 0.60%–1.50% a year for its Portfolio Management Fees. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Fixed fees run from $0 to $50,000; hourly financial planning is at most $350 an hour, and hourly consulting is negotiable.
Robert Messer owns 75% or more of Forefront Asset Management. The leadership team of Forefront Asset Management includes President Robert Messer and Chief Compliance Officer Matthew Umlauf. It has 4 employees, 3 of them in advisory roles.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 insurance agents
- Owns 75% or more of Forefront Asset Management, LLC
Robert Messer
Control person · since July 2015
Forefront Asset Management’s regulatory assets grew from $123M (June 2025) to $137M (May 2026); clients were 322 in both filings and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $137M | 322 | 4 | 2 |
| Jun 2025June 2025 | $123M | 336 | 4 | 2 |
Besides its headquarters, Forefront Asset Management has 1 office, with 2 listed addresses in 1 state.
Virginia · 2 listed addresses
- 1209 Independence Boulevard, Suite 106, Virginia BeachHQ
- 5000 New Point Road, Williamsburg
Contact and registration details
- Legal name
- Forefront Asset Management, LLC
- Headquarters
- 1209 Independence Boulevard, Suite 106, Virginia Beach, VA 23455
- Website
- forefrontam.com
- Phone
- 757-222-1880
- SEC file
- 801-132722
- Structure
- Virginia LLC
- Fiscal year end
- December
Forefront Asset Management’s named custodian for separately managed accounts is Raymond James ($137M). Forefront Asset Management does not have custody of client assets.
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $137M100%
At year end, Forefront Asset Management’s separately managed accounts were mostly in funds (73%) and stocks (14%).
What the accounts hold
- Stocks14%
- Funds73%
- Cash13%
How many clients does Forefront Asset Management have?
Forefront Asset Management has 322 clients and manages $137 million for them, as of May 2026. They include 276 individual clients, 31 high-net-worth individuals, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 May 2026
What services does Forefront Asset Management offer?
Forefront Asset Management provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Forefront Asset Management charge?
Forefront Asset Management charges 0.60%–1.50% a year for its Portfolio Management Fees. The fee is billed in advance.
Source: FOREFRONT ASSET MANAGEMENT - ADV_2A BROCHURE, filed 29 January 2026
Which custodians does Forefront Asset Management use?
Forefront Asset Management’s separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $137M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 May 2026
How many financial advisors does Forefront Asset Management have?
Forefront Asset Management has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Forefront Asset Management invest in?
At the end of its last fiscal year, Forefront Asset Management’s separately managed accounts held 73% registered funds (mutual funds, ETFs, BDCs), 14% exchange-traded equities and 13% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Forefront Asset Management?
Forefront Asset Management’s direct owner is Robert Messer (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 13 May 2026
How does Forefront Asset Management get paid?
Forefront Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Forefront Asset Management?
Forefront Asset Management’s main office is at 1209 Independence Boulevard, Suite 106, Virginia Beach, VA 23455. Its phone number is 757-222-1880. Its website is forefrontam.com.