Financial Avenues provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Financial Avenues reports 97 clients. They include 50 high-net-worth individuals, 44 individual clients, and 2 pension and profit-sharing plans. Of its assets, 100.0% ($148M across 409 accounts) are managed with discretion. It advised 66 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 13% |
| High-net-worth individuals | 52% | 86% |
| Pension and profit-sharing plans | 2% | <1% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 44 | $18.6M | 12.6% | $423K |
| High-net-worth individuals | 50 | $127M | 86.1% | $2.54M |
| Pension and profit-sharing plans | 2 | $1.32M | 0.9% | $660K |
| Corporations and other businesses | 1 | $641K | 0.4% | $641K |
| Total | 97 | $148M | 100% | $1.52M |
- Clients
- 44
- Regulatory AUM
- $18.6M
- AUM share
- 12.6%
- Avg. per client
- $423K
- Clients
- 50
- Regulatory AUM
- $127M
- AUM share
- 86.1%
- Avg. per client
- $2.54M
- Clients
- 2
- Regulatory AUM
- $1.32M
- AUM share
- 0.9%
- Avg. per client
- $660K
- Clients
- 1
- Regulatory AUM
- $641K
- AUM share
- 0.4%
- Avg. per client
- $641K
Total
- Clients
- 97
- Regulatory AUM
- $148M
- AUM share
- 100%
- Avg. per client
- $1.52M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 66
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Financial Avenues is paid through hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Investment Consultation
- Hourly at $220 to $300 for planners, $185 to $220 for paraplanners and $75 for client and operations associates, negotiable.
Tracy St. John owns 75% or more of Financial Avenues. The leadership team of Financial Avenues includes Chief Compliance Officer Tracy St. John. It has 4 employees.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of Financial Avenues LLC
Tracy St. John
Control person · since February 2010
Besides its headquarters, Financial Avenues has 2 offices, with 3 listed addresses across 2 states.
Kansas · 1 listed address
- 4701 College BLVD Ste 214, Leawood
Missouri · 1 listed address
- 8 Westowne Drive, Liberty
Choose a state to see its listed addresses.
Contact and registration details
- Legal name
- Financial Avenues LLC
- Headquarters
- Not reported
- Website
- myfinancialavenues.com
- Phone
- 913-735-7283
- @financial-avenues-llc
- SEC file
- 801-134945
- Structure
- Missouri LLC
- Fiscal year end
- December
Financial Avenues’ named custodians for separately managed accounts are Charles Schwab ($127M, 91%) and Vanguard Marketing ($12.3M, 9%). Financial Avenues does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $127M91%
- Vanguard MarketingVanguard Marketing Corporation · Malvern, PA · $12.3M9%
At year end, Financial Avenues’ separately managed accounts were mostly in funds (91%).
What the accounts hold
- Stocks4%
- Funds91%
- Bonds2%
- Cash3%
How many clients does Financial Avenues have?
Financial Avenues has 97 clients and manages $148 million for them, as of March 2026. They include 50 high-net-worth individuals, 44 individual clients, and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Financial Avenues offer?
Financial Avenues provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Financial Avenues use?
Financial Avenues’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $127M and Vanguard Marketing Corporation (Malvern, PA), with $12.3M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Financial Avenues have?
Financial Avenues has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Financial Avenues invest in?
At the end of its last fiscal year, Financial Avenues’ separately managed accounts held 91% registered funds (mutual funds, ETFs, BDCs), 4% exchange-traded equities, 3% cash and equivalents and 2% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Financial Avenues?
Financial Avenues’ direct owner is Tracy St. John (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Financial Avenues get paid?
Financial Avenues is paid through hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Financial Avenues?
Its phone number is 913-735-7283. Its website is myfinancialavenues.com.
