Dobson Asset Management - Northern California provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 26–50 clients last fiscal year.
Dobson Asset Management - Northern California reports 158 clients. They include 80 high-net-worth individuals and 78 individual clients. Of its assets, 99.4% ($216M across 378 accounts) are managed with discretion; $1.39M across 17 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 49% | 12% |
| High-net-worth individuals | 51% | 88% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 78 | $25.6M | 11.8% | $329K |
| High-net-worth individuals | 80 | $192M | 88.2% | $2.4M |
| Total | 158 | $218M | 100% | $1.38M |
- Clients
- 78
- Regulatory AUM
- $25.6M
- AUM share
- 11.8%
- Avg. per client
- $329K
- Clients
- 80
- Regulatory AUM
- $192M
- AUM share
- 88.2%
- Avg. per client
- $2.4M
Total
- Clients
- 158
- Regulatory AUM
- $218M
- AUM share
- 100%
- Avg. per client
- $1.38M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Dobson Asset Management - Northern California charges 0.35%–0.65% a year for its Investment Supervisory Service. Each asset band is charged at its own rate. The fee is negotiable. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 0.65% |
| $500K–$1M | 0.45% |
| $1M and above | 0.35% |
Fee details and sources
Other fees
- Financial Administration
- Financial administration is billed at $100.00 per hour where no other service is selected.
- General Financial Consulting
- Other general financial consulting services are performed with a maximum hourly fee of $300.00 per hour.
- Retirement Planning and Investment Portfolio Design
- Fees for retirement planning and investment portfolio design range from $800.00 to $1,500.00 and can be negotiated to a lower amount.
Christopher Dobson owns 25% to 50% of Dobson Asset Management - Northern California. The leadership team of Dobson Asset Management - Northern California includes Chief Compliance Officer Christopher Dobson. It has 3 employees, 2 of them in advisory roles.
Leadership
- Christopher DobsonOwner/Financial Advisor/Chief Compliance Officer
- Samuel DobsonOwner/Registered Advisor Representative
- Merilee MaystrovichOwner/Adminstrator
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 2 in advisory functions
- Owns 25% to 50% of Dobson Asset Management - Northern California
Christopher Dobson
Control person · since February 1994
- Owns 25% to 50% of Dobson Asset Management - Northern California
Merilee Maystrovich
since September 1995
- Owns 25% to 50% of Dobson Asset Management - Northern California
Samuel Dobson
since April 2024
Dobson Asset Management - Northern California’s regulatory assets grew from $149M (March 2021) to $218M (March 2026); clients were 158 in both filings and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $218M | 158 | 3 | 1 |
| March 2025 | $197M | 156 | 3 | 1 |
| March 2024 | $178M | 153 | 3 | 1 |
| March 2023 | $156M | 163 | 3 | 1 |
| March 2022 | $175M | 167 | 3 | 1 |
| March 2021 | $149M | 157 | 3 | 1 |
Besides its headquarters, Dobson Asset Management - Northern California has 0 offices, with 1 listed address in California.
California · 1 listed address
- 7 Fourth Street, Suite 25, PetalumaHQ
Contact and registration details
- Legal name
- Dobson Asset Management - Northern California
- Headquarters
- 7 Fourth Street, Suite 25, Petaluma, CA 94952
- Website
- Not reported
- Phone
- 707-766-9254
- SEC file
- 801-51693
- Founded
- 1994
- Structure
- California partnership
- Fiscal year end
- December
Dobson Asset Management - Northern California uses Charles Schwab ($218M) as custodian for its separately managed accounts. Dobson Asset Management - Northern California does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $218M100%
At year end, Dobson Asset Management - Northern California’s separately managed accounts were mostly in funds (54%) and stocks (41%).
What the accounts hold
- Stocks41%
- Funds54%
- Bonds5%
- U.S. government and agency bonds4%
- State and local bonds1%
- Cash1%
How many clients does Dobson Asset Management - Northern California have?
Dobson Asset Management - Northern California has 158 clients and manages $218 million for them, as of March 2026. They include 80 high-net-worth individuals and 78 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Dobson Asset Management - Northern California offer?
Dobson Asset Management - Northern California provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Dobson Asset Management - Northern California charge?
Dobson Asset Management - Northern California charges 0.35%–0.65% a year for its Investment Supervisory Service. Each asset band is charged at its own rate. The fee is negotiable.
Which custodians does Dobson Asset Management - Northern California use?
Dobson Asset Management - Northern California’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $218M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Dobson Asset Management - Northern California have?
Dobson Asset Management - Northern California has 0 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Dobson Asset Management - Northern California invest in?
At the end of its last fiscal year, Dobson Asset Management - Northern California’s separately managed accounts held 54% registered funds (mutual funds, ETFs, BDCs), 41% exchange-traded equities, 4% U.S. government and agency bonds, 1% state and local bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Dobson Asset Management - Northern California?
Dobson Asset Management - Northern California’s direct owners are Christopher Dobson, Merilee Maystrovich and Samuel Dobson, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Dobson Asset Management - Northern California get paid?
Dobson Asset Management - Northern California is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Dobson Asset Management - Northern California?
Dobson Asset Management - Northern California’s main office is at 7 Fourth Street, Suite 25, Petaluma, CA 94952. Its phone number is 707-766-9254.