Diversified Planning Strategies Advisors provides financial planning and portfolio management for individuals and small businesses.
Diversified Planning Strategies Advisors reports 364 clients. They include 325 individual clients and 39 high-net-worth individuals. Of its assets, 100.0% ($154M across 709 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 89% | 42% |
| High-net-worth individuals | 11% | 58% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 325 | $64.6M | 41.8% | $199K |
| High-net-worth individuals | 39 | $89.8M | 58.2% | $2.3M |
| Total | 364 | $154M | 100% | $424K |
- Clients
- 325
- Regulatory AUM
- $64.6M
- AUM share
- 41.8%
- Avg. per client
- $199K
- Clients
- 39
- Regulatory AUM
- $89.8M
- AUM share
- 58.2%
- Avg. per client
- $2.3M
Total
- Clients
- 364
- Regulatory AUM
- $154M
- AUM share
- 100%
- Avg. per client
- $424K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Diversified Planning Strategies Advisors charges 1.00%–2.00% a year for its Portfolio Management Services. The whole portfolio is charged at the rate of its band. The fee is billed in arrears, is negotiable and requires an account of at least $150,000. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$250K | 2.00% |
| $250K–$1M | 1.80% |
| $1M–$2M | 1.50% |
| $2M–$3M | 1.35% |
| $3M and above | 1.00% |
Fee details and sources
Other fees
- Financial Planning
- Financial planning is a fixed fee of up to $5,000 or an hourly fee of up to $400 an hour, credited against portfolio management fees if the client hires the firm.
John Papa owns 75% or more of Diversified Planning Strategies Advisors. The leadership team of Diversified Planning Strategies Advisors includes President John Papa. It has 6 employees, 4 of them in advisory roles.
Leadership
- John PapaPresident/Managing Member/CCO
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 6 employees
- 4 in advisory functions
- 4 state-registered reps
- 3 insurance agents
- Owns 75% or more of Diversified Planning Strategies Advisors LLC
John Papa
Control person · since April 2022
Besides its headquarters, Diversified Planning Strategies Advisors has 1 office, with 2 listed addresses in New Jersey.
New Jersey · 2 listed addresses
- 101 Eisenhower Pkwy, Suite 108, RoselandHQ
- 61 South Paramus Road, Paramus
Contact and registration details
- Legal name
- Diversified Planning Strategies Advisors LLC
- Headquarters
- 101 Eisenhower Pkwy, Suite 108, Roseland, NJ 07068
- Website
- dpsadvisors.net
- Phone
- 973-226-6000
- SEC file
- 801-136395
- Structure
- New Jersey LLC
- Fiscal year end
- December
Diversified Planning Strategies Advisors uses Charles Schwab ($132M, 86%) and Fidelity ($22.1M, 14%) as custodians for its separately managed accounts. Diversified Planning Strategies Advisors does not have custody of client assets.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $132M86%
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $22.1M14%
At year end, Diversified Planning Strategies Advisors’ separately managed accounts were mostly in stocks (74%) and funds (20%).
What the accounts hold
- Stocks74%
- Funds20%
- Bonds1%
- Cash5%
How many clients does Diversified Planning Strategies Advisors have?
Diversified Planning Strategies Advisors has 364 clients and manages $154 million for them, as of July 2026. They include 325 individual clients and 39 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 July 2026
What services does Diversified Planning Strategies Advisors offer?
Diversified Planning Strategies Advisors provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Diversified Planning Strategies Advisors charge?
Diversified Planning Strategies Advisors charges 1.00%–2.00% a year for its Portfolio Management Services. The whole portfolio is charged at the rate of its band. The fee is billed in arrears, is negotiable and requires an account of at least $150,000.
Source: DIVERSIFIED PLANNING STRATEGIES ADVISORS LLC FORM ADV PART 2A AND 2B, filed 30 April 2026
Which custodians does Diversified Planning Strategies Advisors use?
Diversified Planning Strategies Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $132M and Fidelity Distributors Company LLC (Smithfield, RI), with $22.1M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 July 2026
How many financial advisors does Diversified Planning Strategies Advisors have?
Diversified Planning Strategies Advisors has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Diversified Planning Strategies Advisors invest in?
At the end of its last fiscal year, Diversified Planning Strategies Advisors’ separately managed accounts held 74% exchange-traded equities, 20% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Diversified Planning Strategies Advisors have a minimum investment?
Yes, Diversified Planning Strategies Advisors’ minimum account size for its Portfolio Management Services is $150K.
Source: DIVERSIFIED PLANNING STRATEGIES ADVISORS LLC FORM ADV PART 2A AND 2B, filed 30 April 2026
Who owns Diversified Planning Strategies Advisors?
Diversified Planning Strategies Advisors’ direct owner is John Papa (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 28 July 2026
How does Diversified Planning Strategies Advisors get paid?
Diversified Planning Strategies Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Diversified Planning Strategies Advisors registered with the SEC?
Yes, Diversified Planning Strategies Advisors has been registered with the SEC as an investment adviser since 1 June 2026. Its CRD number is 321737 and its SEC file number is 801-136395.
Source: Form ADV Part 1A, Item 1, filed 28 July 2026; IAPD firm record
How do I contact Diversified Planning Strategies Advisors?
Diversified Planning Strategies Advisors’ main office is at 101 Eisenhower Pkwy, Suite 108, Roseland, NJ 07068. Its phone number is 973-226-6000. Its website is dpsadvisors.net.