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Cross Staff Investments

Wealth managementRIA

Pittsford, NYCRD 165984Updated

Cross Staff Investments is an investment adviser based in Pittsford, NY, registered with the SEC since 2013. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and other clients. Its regulatory assets under management total $443 million, as filed on 7 May 2026.

434
Clients
$1.01M
AUM per individual client
3
Advisory staff
1
Offices
See fees
Annual fee

From Form ADV filed 7 May 2026SEC record

Services and clients

Cross Staff Investments provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, and insurance. Financial planning was provided to 26–50 clients last fiscal year.

Cross Staff Investments reports 434 clients. They include 264 individual clients, 167 high-net-worth individuals and 3 other clients. Of its assets, 97.8% ($434M across 847 accounts) are managed with discretion; $9.6M across 8 accounts are not. It advised 1 client without assets under management last fiscal year.

Clients and assets by client type
Clients434 clients
Assets$443M
Client typeClientsAssets
Individuals (other than HNW)61%20%
High-net-worth individuals38%79%
Other<1%2%
Client breakdown and activity details
Individuals (other than HNW)
Clients
264
Regulatory AUM
$86.7M
AUM share
19.5%
Avg. per client
$328K
High-net-worth individuals
Clients
167
Regulatory AUM
$349M
AUM share
78.6%
Avg. per client
$2.09M
Other
Clients
Fewer than 5
Regulatory AUM
$8.28M
AUM share
1.9%
Avg. per client
$2.76M

Total

Clients
434
Regulatory AUM
$443M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
1
Private funds advised
0
Financial planning clients last fiscal year
26–50

Fees and minimums

Cross Staff Investments is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Financial Planning and Ongoing Monitoring
Financial planning and ongoing investment monitoring are billed at a base of $350 an hour, or as an ongoing charge of $1,500 a year paid quarterly or semi-annually in arrears.

Ownership and people

Candace Shira owns 75% or more of Cross Staff Investments. The leadership team of Cross Staff Investments includes President Candace Shira, Chief Investment Officer Anthony Filberto and Chief Financial Officer Marvin Engle. It has 4 employees, 3 of them in advisory roles.

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Staff

  • 4 employees
  • 3 in advisory functions
  • 3 state-registered reps
  • 1 insurance agent
Who owns the firm
Cross Staff Investments Inc.· the adviser
  • Candace Shira

    Control person · since December 2012

    Owns 75% or more of Cross Staff Investments Inc.

Growth and acquisitions

Cross Staff Investments’ regulatory assets grew from $327M (July 2021) to $443M (May 2026); clients fell from 482 to 434 and employees were 4 in both filings.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
May 2026May 2026$443M43441
Mar 2025March 2025$410M44441
May 2024May 2024$367M43641
Aug 2023August 2023$325M47841
Apr 2022April 2022$388M46241
Jul 2021July 2021$327M48241

Offices and registration details

Besides its headquarters, Cross Staff Investments has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

New York · 1 listed address

  • 115 Sully'S Trail, Suite 8, PittsfordHQ

Contact and registration details

Legal name
Cross Staff Investments Inc.
Headquarters
115 Sully'S Trail, Suite 8, Pittsford, NY 14534
Website
Not reported
SEC file
801-77488
Founded
2012
Structure
New York corporation
Fiscal year end
December

Custodians

Cross Staff Investments’ named custodian for separately managed accounts is Charles Schwab ($392M). Cross Staff Investments has custody of $118M for 31 clients.

Reported separately managed account assets by custodian
$392M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $392M100%

Investments and reported holdings

At year end, Cross Staff Investments’ separately managed accounts were mostly in funds (51%) and stocks (41%). Its reported 13F holdings for the quarter ended 30 June 2026 total $178M across 133 positions; the largest are Akre Focus ETF (8.7%), Apple Inc. (7.5%) and Berkshire Hathaway Class B (4.7%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks41%
  • Funds51%
  • Cash8%
Loading reported holdings

Common questions

How many clients does Cross Staff Investments have?

Cross Staff Investments has 434 clients and manages $443 million for them, as of May 2026. They include 264 individual clients, 167 high-net-worth individuals and 3 other clients.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 7 May 2026

What services does Cross Staff Investments offer?

Cross Staff Investments provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, and insurance.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

Which custodians does Cross Staff Investments use?

Cross Staff Investments’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $392M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 7 May 2026

How many financial advisors does Cross Staff Investments have?

Cross Staff Investments has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Cross Staff Investments invest in?

At the end of its last fiscal year, Cross Staff Investments’ separately managed accounts held 51% registered funds (mutual funds, ETFs, BDCs), 41% exchange-traded equities and 8% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Cross Staff Investments?

Cross Staff Investments’ direct owner is Candace Shira (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 7 May 2026

How does Cross Staff Investments get paid?

Cross Staff Investments is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Cross Staff Investments?

Cross Staff Investments’ main office is at 115 Sully'S Trail, Suite 8, Pittsford, NY 14534. Its phone number is 585-249-1550.

Source: Form ADV Part 1A, Item 1.F, filed 7 May 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 7 May 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ADV PART 2, submitted 7 May 2026.
  3. IAPD firm record, CRD 165984.
  4. SEC registered adviser data, annual Form ADV amendments filed 8 July 2021 to 7 May 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 22 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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