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Candace Shira

President at Cross Staff Investments in Pittsford, NY

Investment adviser registrationUpdated

Candace Shira is President of Cross Staff Investments Inc., an investment adviser managing $443M, and works from its Pittsford, NY office. Candace Shira has been registered as an investment adviser representative through Cross Staff Investments since 9 January 2013, has 19 years in the industry across 2 firms and has passed 6 licensing exams.

19
Years in industry
13
Years at firm
2
Adviser firms
5
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Candace Shira has been President of Cross Staff Investments since December 2012, is a control person of the firm and directly owns 75% or more of it.

Cross Staff Investments Inc. is a Pittsford, NY firm with $443M under management, 434 clients and 3 advisers in one office, as of its May 2026 filing.

Candace A. Shira is Owner of Candace Shira Associates, LLC. She has focused on comprehensive financial planning, with a strong background and special interest in insurance, investments and retirement planning. In 2013 she established her own RIA, Cross Staff Investments, Inc.

Candace Shira’s longest registration is the current one, 13 years at Cross Staff Investments since 2013. Before joining Cross Staff Investments in 2013, Candace Shira was registered through Wall Street Financial Group, Inc.

  1. – present · 13 years
    Pittsford, NY · Adviser representative · Firm CRD 165984
  2. Wall Street Financial Group, Inc
    – · 6 years
    Pittsford, NY · Adviser representative · Firm CRD 35830

Credentials and registrations

Professional designations

Listed by Cross Staff Investments

  • CERTIFIED FINANCIAL PLANNER™ (CFP®)

Investment adviser representative registrations

Candace Shira is registered as an investment adviser representative in 5 states. The first approvals date from January 2013; the most recent is North Carolina, in November 2022.

  • FloridaSince 21 February 2013
  • New YorkSince 2 February 2021
  • North CarolinaSince 1 November 2022
  • South CarolinaSince 9 January 2013
  • TexasSince 29 February 2016

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 6523 August 2007
Name
Uniform Investment Adviser Law Examination
Series 5111 April 2003
Name
Municipal Fund Securities Principal Examination
Series 79 December 2002
Name
General Securities Representative Examination
Series 2621 August 2000
Name
Investment Company Products/Variable Contracts Principal Examination
Series 625 February 1998
Name
Investment Company Products/Variable Contracts Representative Examination
Series 6330 December 1997
Name
Uniform Securities Agent State Law Examination

Key facts

Full name
Candace Ann Shira
CRD
2992244
Firm
Cross Staff Investments · CRD 165984
Role
President
Office
115 SULLY'S TRAIL, SUITE 8, Pittsford, NY 14534
Registration
Investment adviser registration
In the industry since
April 2007
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Candace Shira work?

Candace Shira has been President of Cross Staff Investments Inc. since December 2012, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 7 May 2026

Is Candace Shira a financial advisor?

Yes. Candace Shira has a current investment-adviser registration in Florida, New York, North Carolina, South Carolina and Texas, through Cross Staff Investments since January 2013.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Candace Shira have?

Candace Shira has 19 years in the financial industry, since April 2007, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Candace Shira passed?

Candace Shira has passed 6 licensing exams: the Series 63, Series 6, Series 26, Series 7, Series 51 and Series 65. The earliest, the Series 63, was passed in December 1997. FINRA credited Candace Shira with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where is Candace Shira based?

Candace Shira’s registered office is in Pittsford, NY.

Source: IAPD individual record, checked 22 October 2026

Is Candace Shira registered with FINRA?

No. Candace Shira has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Candace Shira a CFP?

Cross Staff Investments lists Candace Shira with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: Candace A. Shira, CFP® biography, candaceshira.com

How can I verify Candace Shira’s record?

Search CRD 2992244 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Candace Shira’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Cross Staff Investments

Sources

  1. IAPD individual record, CRD 2992244, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Cross Staff Investments Inc., filed 7 May 2026. Title, control and ownership bands.
  3. Cross Staff Investments team page. Biography, education, credentials, awards.