Cook Financial Designs provides financial planning and portfolio management for individuals and small businesses.
Cook Financial Designs reports 195 clients. They include 148 individual clients and 47 high-net-worth individuals. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $172M across 567 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 76% | 36% |
| High-net-worth individuals | 24% | 64% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 148 | $62.3M | 36.1% | $421K |
| High-net-worth individuals | 47 | $110M | 63.9% | $2.34M |
| Total | 195 | $172M | 100% | $884K |
- Clients
- 148
- Regulatory AUM
- $62.3M
- AUM share
- 36.1%
- Avg. per client
- $421K
- Clients
- 47
- Regulatory AUM
- $110M
- AUM share
- 63.9%
- Avg. per client
- $2.34M
Total
- Clients
- 195
- Regulatory AUM
- $172M
- AUM share
- 100%
- Avg. per client
- $884K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Cook Financial Designs is paid through fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Plan Preparation
- Initial financial plan preparation is an agreed flat fee of $1,800 to $10,000, based on the areas covered and complexity.
- Project-Based Financial Advisory Services
- Project-based advisory fees, based on complexity, duration and range of services, may range from $1,000 to $10,000.
Daniel Cook owns 75% or more of Cook Financial Designs. The leadership team of Cook Financial Designs includes President Daniel Cook. It has 1 employee.
Staff
- 1 employee
- 1 in advisory functions
- 1 state-registered rep
- 1 insurance agent
- Owns 75% or more of Cook Financial Designs, Inc.
Daniel Cook
Control person · since June 2001
Cook Financial Designs’ regulatory assets grew from $115M (March 2024) to $172M (March 2026); clients rose from 167 to 195 and employees were 1 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $172M | 195 | 1 | 1 |
| Mar 2025March 2025 | $142M | 188 | 1 | 1 |
| Mar 2024March 2024 | $115M | 167 | 1 | 1 |
Besides its headquarters, Cook Financial Designs has 0 offices, with 1 listed address in 1 state.
Virginia · 1 listed address
- 1060 Laskin Road, Suite 25b, Virginia BeachHQ
Contact and registration details
- Legal name
- Cook Financial Designs, Inc.
- Headquarters
- 1060 Laskin Road, Suite 25b, Virginia Beach, VA 23451
- Website
- Not reported
- Phone
- 757-498-4810
- SEC file
- 801-129969
- Structure
- Virginia corporation
- Fiscal year end
- December
Cook Financial Designs’ named custodian for separately managed accounts is Charles Schwab ($168M). Cook Financial Designs has custody of $172M for 182 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $168M100%
At year end, Cook Financial Designs’ separately managed accounts were mostly in funds (67%) and cash (16%).
What the accounts hold
- Stocks13%
- Funds67%
- Bonds3%
- Cash16%
- Other1%
- Annuities - fixed/index1%
How many clients does Cook Financial Designs have?
Cook Financial Designs has 195 clients and manages $172 million for them, as of March 2026. They include 148 individual clients and 47 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 March 2026
What services does Cook Financial Designs offer?
Cook Financial Designs provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Cook Financial Designs use?
Cook Financial Designs’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $168M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 March 2026
How many financial advisors does Cook Financial Designs have?
Cook Financial Designs has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Cook Financial Designs invest in?
At the end of its last fiscal year, Cook Financial Designs’ separately managed accounts held 67% registered funds (mutual funds, ETFs, BDCs), 16% cash and equivalents, 13% exchange-traded equities, 3% U.S. government and agency bonds and 1% other. The 1% other category is described as: Annuities - Fixed/Index.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Cook Financial Designs?
Cook Financial Designs’ direct owner is Daniel Cook (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 13 March 2026
How does Cook Financial Designs get paid?
Cook Financial Designs is paid through fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Cook Financial Designs?
Cook Financial Designs’ main office is at 1060 Laskin Road, Suite 25b, Virginia Beach, VA 23451. Its phone number is 757-498-4810.