Certified Planners provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 101–250 clients last fiscal year.
Certified Planners reports 188 clients. They include 126 individual clients, 60 high-net-worth individuals, and 2 corporations and other businesses. Of its assets, 100.0% ($197M across 536 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 67% | 29% |
| High-net-worth individuals | 32% | 71% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 126 | $57.3M | 29.1% | $454K |
| High-net-worth individuals | 60 | $139M | 70.6% | $2.31M |
| Corporations and other businesses | Fewer than 5 | $520K | 0.3% | $260K |
| Total | 188 | $197M | 100% | — |
- Clients
- 126
- Regulatory AUM
- $57.3M
- AUM share
- 29.1%
- Avg. per client
- $454K
- Clients
- 60
- Regulatory AUM
- $139M
- AUM share
- 70.6%
- Avg. per client
- $2.31M
- Clients
- Fewer than 5
- Regulatory AUM
- $520K
- AUM share
- 0.3%
- Avg. per client
- $260K
Total
- Clients
- 188
- Regulatory AUM
- $197M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Certified Planners charges 1.00% a year for its Active Investment Management (AIM). The whole portfolio is charged at the rate of its band. The fee is billed in arrears, is negotiable and has a $5,000 annual minimum. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0 and above | 1.00% |
Fee details and sources
Other fees
- Financial Plans and Consultations
- Computed at $300 an hour on actual time, with a retainer due on signing and the balance on delivery; not collected more than six months in advance.
Anna Mari Miller Revocable Trust owns 75% or more of Certified Planners and is in turn owned by Anna Miller (75% or more). The leadership team of Certified Planners includes President Anna Miller. It has 2 employees.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 insurance agents
- Owns 75% or more of Certified Planners, Inc.
Anna Mari Miller Revocable Trust
Control person · since December 2009
- Owns 75% or more of Anna Mari Miller Revocable Trust
Anna Miller
Control person · since December 2009
- Owns 5% to 10% of Certified Planners, Inc.
2010 Kangas Family Revocable Trust
Control person · since May 2010
- Owns 75% or more of 2010 Kangas Family Revocable Trust
Angelica Kangas
Control person · since May 2010
Certified Planners’ regulatory assets grew from $170M (February 2021) to $197M (January 2026); clients fell from 232 to 188 and employees from 7 to 2.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jan 2026January 2026 | $197M | 188 | 2 | 1 |
| Jun 2025June 2025 | $174M | 195 | 7 | 1 |
| Jan 2024January 2024 | $161M | 208 | 7 | 1 |
| Jan 2023January 2023 | $149M | 218 | 8 | 1 |
| May 2022May 2022 | $185M | 221 | 7 | 1 |
| Feb 2021February 2021 | $170M | 232 | 7 | 1 |
Besides its headquarters, Certified Planners has 0 offices, with 1 listed address in 1 state.
California · 1 listed address
- 2333 San Ramon Valley BLVD. Ste 185, San RamonHQ
Contact and registration details
- Legal name
- Certified Planners, Inc.
- Headquarters
- 2333 San Ramon Valley BLVD. Ste 185, San Ramon, CA 94583
- Website
- certifiedplannersinc.com
- Phone
- 925-553-7200
- SEC file
- 801-34450
- Structure
- California corporation
- Fiscal year end
- December
Certified Planners’ named custodian for separately managed accounts is Charles Schwab ($191M). Certified Planners has custody of $56.4K for 2 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $191M100%
At year end, Certified Planners’ separately managed accounts were largely in funds (48%) and stocks (37%).
What the accounts hold
- Stocks37%
- Funds48%
- Bonds2%
- Cash11%
- Other2%
- Variable annuities2%
How many clients does Certified Planners have?
Certified Planners has 188 clients and manages $197 million for them, as of January 2026. They include 126 individual clients, 60 high-net-worth individuals, and 2 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 14 January 2026
What services does Certified Planners offer?
Certified Planners provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Certified Planners charge?
Certified Planners charges 1.00% a year for its Active Investment Management (AIM). The whole portfolio is charged at the rate of its band. The fee is billed in arrears, is negotiable and has a $5,000 annual minimum.
Which custodians does Certified Planners use?
Certified Planners’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $191M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 January 2026
How many financial advisors does Certified Planners have?
Certified Planners has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Certified Planners invest in?
At the end of its last fiscal year, Certified Planners’ separately managed accounts held 48% registered funds (mutual funds, ETFs, BDCs), 37% exchange-traded equities, 11% cash and equivalents, 2% high-yield corporate bonds and 2% other. The 2% other category is described as: Variable Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Certified Planners?
Certified Planners is owned through trusts by Anna Miller and Angelica Kangas. Its direct owners are Anna Mari Miller Revocable Trust (75% or more) and 2010 Kangas Family Revocable Trust (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 14 January 2026
How does Certified Planners get paid?
Certified Planners is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Certified Planners?
Certified Planners’ main office is at 2333 San Ramon Valley BLVD. Ste 185, San Ramon, CA 94583. Its phone number is 925-553-7200. Its website is certifiedplannersinc.com.
