Broadleaf Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Broadleaf Partners reports 244 clients. They include 133 individual clients, 94 high-net-worth individuals and 13 charitable organizations. Of its assets, 99.8% ($550M across 567 accounts) are managed with discretion; $1.26M across 15 accounts are not. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 55% | 9% |
| High-net-worth individuals | 39% | 70% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 5% | 17% |
| Corporations and other businesses | 1% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 133 | $48.2M | 8.7% | $363K |
| High-net-worth individuals | 94 | $388M | 70.5% | $4.13M |
| Pension and profit-sharing plans | Fewer than 5 | $1.42M | 0.3% | $1.42M |
| Charitable organizations | 13 | $95.4M | 17.3% | $7.34M |
| Corporations and other businesses | Fewer than 5 | $17.8M | 3.2% | $5.93M |
| Total | 244 | $551M | 100% | — |
- Clients
- 133
- Regulatory AUM
- $48.2M
- AUM share
- 8.7%
- Avg. per client
- $363K
- Clients
- 94
- Regulatory AUM
- $388M
- AUM share
- 70.5%
- Avg. per client
- $4.13M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.42M
- AUM share
- 0.3%
- Avg. per client
- $1.42M
- Clients
- 13
- Regulatory AUM
- $95.4M
- AUM share
- 17.3%
- Avg. per client
- $7.34M
- Clients
- Fewer than 5
- Regulatory AUM
- $17.8M
- AUM share
- 3.2%
- Avg. per client
- $5.93M
Total
- Clients
- 244
- Regulatory AUM
- $551M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Broadleaf Partners charges 0.65%–1.00% a year for its Investment Supervisory Services. The fee is negotiable and requires an account of at least $100,000. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Comprehensive Financial Planning Services
- Fixed fee of up to $5,000, set by complexity and scope, payable in a single payment on completion of the plan.
- Consulting Services
- Fees are agreed in writing before work starts and may be an hourly rate or a fixed project fee.
Douglas Mackay owns 50% to 75% of Broadleaf Partners. The leadership team of Broadleaf Partners includes President William Hoover. It has 7 employees, 4 of them in advisory roles.
Leadership
- William HooverPresident & COO
- Peter MacKayCCO
Douglas MackayCEO & CIO
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 4 in advisory functions
- 3 state-registered reps
- 1 soliciting firm
- Owns 50% to 75% of Broadleaf Partners, LLC
Douglas Mackay
Control person · since September 2005
- Owns 50% to 75% of Broadleaf Partners, LLC
William Hoover
Control person · since February 2009
Broadleaf Partners’ regulatory assets grew 1.8× from $314M (February 2021) to $551M (June 2026); clients rose from 162 to 244 and employees from 5 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $551M | 244 | 7 | 1 |
| March 2025 | $495M | 213 | 7 | 1 |
| March 2024 | $411M | 190 | 7 | 1 |
| July 2023 | $310M | 184 | 7 | 1 |
| March 2022 | $397M | 180 | 7 | 1 |
| February 2021 | $314M | 162 | 5 | 1 |
Besides its headquarters, Broadleaf Partners has 0 offices, with 1 listed address in Ohio.
Ohio · 1 listed address
- 9 Aurora Street, Suite #5, HudsonHQ
Contact and registration details
- Legal name
- Broadleaf Partners, LLC
- Headquarters
- 9 Aurora Street, Suite #5, Hudson, OH 44236
- Website
- broadleafpartners.com
- Phone
- 330-650-0921
- @broadleaf-partners-llc
- SEC file
- 801-71143
- Structure
- Ohio LLC
- Fiscal year end
- December
Broadleaf Partners uses Charles Schwab ($434M) as custodian for its separately managed accounts. Broadleaf Partners has custody of $20.4M in client assets for 19 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $434M100%
At year end, Broadleaf Partners’ separately managed accounts were mostly in stocks (75%) and funds (22%). Its reported 13F holdings for the quarter ended 30 June 2026 total $517M across 86 positions; the largest are Nvidia Corp.. (7.0%), Alphabet Inc.. Class C (6.7%) and Apple Inc.. (5.2%).
What the accounts hold
- Stocks75%
- Funds22%
- Cash4%
Reported 13F holdings
- $517M
- Reported 13F value
- 86
- Positions
- 45.1%
- In the 10 largest
- +20.4%
- Value vs. prior quarter
- Nvidia Corp..7.0%
- Alphabet Inc.. Class C6.7%
- Apple Inc..5.2%
- Amazon.com Inc..4.8%
- Schwab International Equity ETETF4.8%
- Eli Lilly & Co4.0%
- Broadcom Inc..3.7%
- Vertiv Holdings Co Class A3.0%
- Microsoft Corp..3.0%
- Arista Networks Inc..2.8%
Together, the ten largest are 45.1% of reported value.
How many clients does Broadleaf Partners have?
Broadleaf Partners has 244 clients and manages $551 million for them, as of June 2026. They include 133 individual clients, 94 high-net-worth individuals and 13 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 June 2026
What services does Broadleaf Partners offer?
Broadleaf Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Broadleaf Partners charge?
Broadleaf Partners charges 0.65%–1.00% a year for its Investment Supervisory Services. The fee is negotiable and requires an account of at least $100,000.
Source: ADV PART 2A, filed 30 March 2026
Which custodians does Broadleaf Partners use?
Broadleaf Partners’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $434M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 June 2026
How many financial advisors does Broadleaf Partners have?
Broadleaf Partners has 3 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Broadleaf Partners invest in?
At the end of its last fiscal year, Broadleaf Partners’ separately managed accounts held 75% exchange-traded equities, 22% registered funds (mutual funds, ETFs, BDCs) and 4% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Broadleaf Partners have a minimum investment?
Yes, Broadleaf Partners’ minimum account size for its Investment Supervisory Services is $100K.
Source: ADV PART 2A, filed 30 March 2026
Who owns Broadleaf Partners?
Broadleaf Partners’ direct owners are Douglas Mackay (50% to 75%) and William Hoover (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 8 June 2026
How does Broadleaf Partners get paid?
Broadleaf Partners is paid through a percentage of assets under management and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Broadleaf Partners registered with the SEC?
Yes, Broadleaf Partners has been registered with the SEC as an investment adviser since 25 February 2010. Its CRD number is 137433 and its SEC file number is 801-71143.
Source: Form ADV Part 1A, Item 1, filed 8 June 2026; IAPD firm record
How do I contact Broadleaf Partners?
Broadleaf Partners’ main office is at 9 Aurora Street, Suite #5, Hudson, OH 44236. Its phone number is 330-650-0921. Its website is broadleafpartners.com.