Blue Jean Financial provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 101–250 clients last fiscal year.
Blue Jean Financial reports 385 clients. They include 356 individual clients and 29 high-net-worth individuals. Of its assets, 100.0% ($133M across 891 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 92% | 61% |
| High-net-worth individuals | 8% | 39% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 356 | $80.9M | 60.7% | $227K |
| High-net-worth individuals | 29 | $52.3M | 39.2% | $1.8M |
| Charitable organizations | Fewer than 5 | $99.7K | 0.1% | — |
| Total | 385 | $133M | 100% | — |
- Clients
- 356
- Regulatory AUM
- $80.9M
- AUM share
- 60.7%
- Avg. per client
- $227K
- Clients
- 29
- Regulatory AUM
- $52.3M
- AUM share
- 39.2%
- Avg. per client
- $1.8M
- Clients
- Fewer than 5
- Regulatory AUM
- $99.7K
- AUM share
- 0.1%
- Avg. per client
- —
Total
- Clients
- 385
- Regulatory AUM
- $133M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Blue Jean Financial charges 0.50%–2.00% a year for its Investment Management Services. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is offered for a fixed engagement fee of $900 to $50,000 per engagement, which may be negotiable, and ongoing planning is billed monthly in arrears.
Blue Jean Group, LLC owns 75% or more of Blue Jean Financial and is in turn owned by Bryan McWayne (50–75%) and Francis Deno (25–50%). The leadership team of Blue Jean Financial includes Chief Compliance Officer Francis Deno. It has 14 employees, 7 of them in advisory roles.
Staff
- 14 employees
- 7 in advisory functions
- 7 state-registered reps
- 6 insurance agents
- 1 soliciting firm
- Owns 75% or more of Blue Jean Financial LLC
Blue Jean Group, LLC
Control person · since April 2024
- Owns 50% to 75% of Blue Jean Group, LLC
Bryan McWayne
Control person · since April 2024
- Owns 25% to 50% of Blue Jean Group, LLC
Francis Deno
Control person · since April 2024
Blue Jean Financial’s regulatory assets grew Infinity× from $0 (July 2024) to $133M (May 2026); employees rose from 12 to 14.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $133M | 385 | 14 | 10 |
| Jun 2025June 2025 | $94.7M | 284 | 12 | 9 |
| Jul 2024July 2024 | $0 | 0 | 12 | 1 |
Besides its headquarters, Blue Jean Financial has 9 offices (8 private residences, listed without an address), with 2 listed addresses across 2 states.
Massachusetts · 1 listed address
- 171 Route 149, Marstons Mills
New York · 1 listed address
- 125 Wolf Road, Suite 509, AlbanyHQ
Contact and registration details
- Legal name
- Blue Jean Financial LLC
- Headquarters
- 125 Wolf Road, Suite 509, Albany, NY 12205
- Website
- bluejeanfinancial.com
- Phone
- 518-631-5471
- @bluejeanfinancial
- SEC file
- 801-130313
- Structure
- New York LLC
- Fiscal year end
- December
Blue Jean Financial’s named custodian for separately managed accounts is Charles Schwab ($133M). Blue Jean Financial has custody of $29.4M for 83 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $133M100%
At year end, Blue Jean Financial’s separately managed accounts were mostly in stocks (85%) and funds (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $144M across 70 positions; the largest are Block Inc. (3.9%), Tesla Inc. (3.7%) and First Solar Inc. (3.5%).
What the accounts hold
- Stocks85%
- Funds13%
- Cash2%
How many clients does Blue Jean Financial have?
Blue Jean Financial has 385 clients and manages $133 million for them, as of May 2026. They include 356 individual clients and 29 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 May 2026
What services does Blue Jean Financial offer?
Blue Jean Financial provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Blue Jean Financial charge?
Blue Jean Financial charges 0.50%–2.00% a year for its Investment Management Services. The fee is billed in arrears and is negotiable.
Source: BLUE JEAN DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS, filed 21 May 2026
Which custodians does Blue Jean Financial use?
Blue Jean Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $133M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 May 2026
How many financial advisors does Blue Jean Financial have?
Blue Jean Financial has 7 investment adviser representatives registered with state securities authorities, out of 14 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Blue Jean Financial invest in?
At the end of its last fiscal year, Blue Jean Financial’s separately managed accounts held 85% exchange-traded equities, 13% registered funds (mutual funds, ETFs, BDCs) and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Blue Jean Financial?
Blue Jean Financial is owned through a holding company by Francis Deno and Bryan McWayne. Its direct owner is Blue Jean Group, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 21 May 2026
How does Blue Jean Financial get paid?
Blue Jean Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Blue Jean Financial?
Blue Jean Financial’s main office is at 125 Wolf Road, Suite 509, Albany, NY 12205. Its phone number is 518-631-5471. Its website is bluejeanfinancial.com.
