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Baldwin & Clarke Advisory Services

Wealth managementRIA

Bedford, NHCRD 105666Updated

Baldwin & Clarke Advisory Services is an investment adviser based in Bedford, NH, registered with the SEC since 1985. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $466 million, as filed on 21 July 2026.

294
Clients
$1.1M
AUM per individual client
4
Advisory staff
1
Offices
See fees
Annual fee

From Form ADV filed 21 July 2026SEC record

Services and clients

Baldwin & Clarke Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.

Baldwin & Clarke Advisory Services reports 294 clients. They include 143 individual clients, 126 high-net-worth individuals, and 20 pension and profit-sharing plans. Of its assets, 46.5% ($217M across 415 accounts) are managed with discretion; $249M across 216 accounts are not. It advised 15 clients without assets under management last fiscal year.

Clients and assets by client type
Clients294 clients
Assets$466M
Client typeClientsAssets
Individuals (other than HNW)49%10%
High-net-worth individuals43%54%
Pension and profit-sharing plans7%29%
Charitable organizations1%7%
Corporations and other businesses<1%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
143
Regulatory AUM
$46.2M
AUM share
9.9%
Avg. per client
$323K
High-net-worth individuals
Clients
126
Regulatory AUM
$249M
AUM share
53.5%
Avg. per client
$1.98M
Pension and profit-sharing plans
Clients
20
Regulatory AUM
$135M
AUM share
29.0%
Avg. per client
$6.76M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$32.9M
AUM share
7.1%
Avg. per client
$11M
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$2.18M
AUM share
0.5%
Avg. per client
$1.09M

Total

Clients
294
Regulatory AUM
$466M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
15
Private funds advised
0
Financial planning clients last fiscal year
26–50

Fees and minimums

Baldwin & Clarke Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 5 other services, listed under fee details.

Fee details and sources

Other fees

B&C WealthDirect
Fees for the WealthDirect digital wealth tool range from free to $2,500 quarterly, set in each client's agreement.
Calculation of value reports
Fees for a calculation of value report range from $2,000 to $10,000.
Estate legacy planning
Fees for estate legacy planning range from $2,500 to $25,000, negotiable within that range.
Hourly planning services
Some planning services are billed hourly at $100 to $300 per hour.
Personal and estate financial planning
Fees for personal financial and estate planning range from $300 to $25,000, negotiable within that range.

Ownership and people

Baldwin & Clarke Holding Company, LLC owns 75% or more of Baldwin & Clarke Advisory Services. The leadership team of Baldwin & Clarke Advisory Services includes President Sean Clarke. It has 7 employees, 4 of them in advisory roles.

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Staff

  • 7 employees
  • 4 in advisory functions
  • 5 state-registered reps
  • 1 broker-dealer rep
Who owns the firm
Baldwin & Clarke Advisory Services LLC· the adviser
  • Baldwin & Clarke Holding Company, LLC

    Control person · since January 2020

    Owns 75% or more of Baldwin & Clarke Advisory Services LLC

Growth and acquisitions

Baldwin & Clarke Advisory Services’ regulatory assets grew from $313M (March 2021) to $466M (July 2026); clients rose from 249 to 294 and employees fell from 8 to 7.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Jul 2026July 2026$466M29471
Mar 2025March 2025$388M28691
Jun 2024June 2024$346M27191
Apr 2023April 2023$319M27891
Jun 2022June 2022$341M27381
Mar 2021March 2021$313M24981

Offices and registration details

Besides its headquarters, Baldwin & Clarke Advisory Services has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

New Hampshire · 1 listed address

  • 1 Bedford Farms DR, Suite 102, BedfordHQ

Contact and registration details

Legal name
Baldwin & Clarke Advisory Services LLC
Headquarters
1 Bedford Farms DR, Suite 102, Bedford, NH 03110
SEC file
801-25587
Structure
New Hampshire LLC
Fiscal year end
December

Custodians

Baldwin & Clarke Advisory Services’ named custodians for separately managed accounts are Charles Schwab ($346M, 82%) and Reliance Trust ($73.7M, 18%). Baldwin & Clarke Advisory Services does not have custody of client assets.

Reported separately managed account assets by custodian
$419M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $346M82%
  • Reliance TrustReliance Trust · Atlanta, GA · $73.7M18%

Investments and reported holdings

At year end, Baldwin & Clarke Advisory Services’ separately managed accounts were mostly in funds (65%) and stocks (26%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks26%
  • Funds65%
  • Bonds4%
    • State and local bonds3%
    • Investment grade corporate bonds1%
  • Cash2%
  • Other3%
    • Structured notes, private credit and annuities3%

Common questions

How many clients does Baldwin & Clarke Advisory Services have?

Baldwin & Clarke Advisory Services has 294 clients and manages $466 million for them, as of July 2026. They include 143 individual clients, 126 high-net-worth individuals, and 20 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 July 2026

What services does Baldwin & Clarke Advisory Services offer?

Baldwin & Clarke Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Baldwin & Clarke Advisory Services use?

Baldwin & Clarke Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $346M and Reliance Trust (Atlanta, GA), with $73.7M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 July 2026

How many financial advisors does Baldwin & Clarke Advisory Services have?

Baldwin & Clarke Advisory Services has 5 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 0 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Baldwin & Clarke Advisory Services invest in?

At the end of its last fiscal year, Baldwin & Clarke Advisory Services’ separately managed accounts held 65% registered funds (mutual funds, ETFs, BDCs), 26% exchange-traded equities, 3% state and local bonds, 3% other, 2% cash and equivalents and 1% investment grade corporate bonds. The 3% other category is described as: Structured Notes, Private Credit and Annuities.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Baldwin & Clarke Advisory Services?

Baldwin & Clarke Advisory Services’ direct owner is Baldwin & Clarke Holding Company, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 21 July 2026

How does Baldwin & Clarke Advisory Services get paid?

Baldwin & Clarke Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Baldwin & Clarke Advisory Services?

Baldwin & Clarke Advisory Services’ main office is at 1 Bedford Farms DR, Suite 102, Bedford, NH 03110. Its phone number is 603-668-4353. Its website is baldwinclarke.com.

Source: Form ADV Part 1A, Item 1.F, filed 21 July 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 21 July 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. 07-21-2026, submitted 21 July 2026.
  3. IAPD firm record, CRD 105666.
  4. SEC registered adviser data, annual Form ADV amendments filed 9 March 2021 to 21 July 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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