Clients
Alm First Financial Advisors serves 162 clients, 155 of them banking or thrift institutions. The average client has about $470 million with the firm, and high-net-worth clients hold 0% of its $76.2 billion in assets.
- Banking or thrift institutions155 clients98%
- OtherHigh-net-worth individuals, Pooled investment vehicles, Insurance companies2%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| High-net-worth individuals | 1 | $39,718,880 | 0.1% | $39.7M |
| Banking or thrift institutions | 155 | $74,579,046,006 | 97.9% | $481.2M |
| Pooled investment vehicles | 3 | $42,032,462 | 0.1% | $14.0M |
| Insurance companies | 3 | $1,512,698,431 | 2.0% | $504.2M |
| Total | 162 | $76,173,495,779 | 100% | $470.2M |
- Clients
- 1
- Regulatory AUM
- $39,718,880
- Share
- 0.1%
- Avg. per client
- $39.7M
- Clients
- 155
- Regulatory AUM
- $74,579,046,006
- Share
- 97.9%
- Avg. per client
- $481.2M
- Clients
- 3
- Regulatory AUM
- $42,032,462
- Share
- 0.1%
- Avg. per client
- $14.0M
- Clients
- 3
- Regulatory AUM
- $1,512,698,431
- Share
- 2.0%
- Avg. per client
- $504.2M
Total
- Clients
- 162
- Regulatory AUM
- $76,173,495,779
- Share
- 100%
- Avg. per client
- $470.2M
What it does
Alm First Financial Advisors provides portfolio management for pooled vehicles, portfolio management for institutions, publishing newsletters and educational seminars. It is paid through a percentage of assets and fixed fees.
Alm First Financial Advisors advises 3 private funds.
3.0% of assets ($2.31B across 40 accounts) are managed with discretion; $73.87B across 149 accounts are not. 0% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.
What the accounts hold
- Stocks1%
- Bonds82%
- U.S. government and agency bonds79%
- Investment grade corporate bonds2%
- State and local bonds1%
- Cash4%
- Other13%
- Derivatives7%
- Nonagency rmbs and consumer abs.6%
Custodians
Alm First Financial Advisors has custody of $38.3M for 1 clients.
- All other custodians$76.17B100%
Ownership and leadership
Alm First Group, LLC owns 75% or more of Alm First Financial Advisors.
- Owns 75% or more of Alm First Financial Advisors LLC
Alm First Group, LLC
Control person · since July 2018
- Owns 25% to 50% of Alm First Group, LLC
Emily Hollis
Control person · since July 2018
- Owns 25% to 50% of Alm First Group, LLC
Platform Alm Holdings, LLC
Control person · since July 2018
John Graf
Rambler director · Control person · since July 2018
Frederick Brazelton
Platform director · Control person · since July 2018
Travis Goodman
Managing member · Control person · since July 2018
Vikas Kalra
Platform director · Control person · since July 2018
Leadership
- Jason HaleyChief Investment Officer and President
- Justin DauschChief Compliance Officer
- Michael EnsweilerPrincipal
- John GrafDirector
- Emily HollisManaging Partner, CEO
- Steven HollisPrincipal
- Vikas KalraPlatform Director
Staff
- 23 employees
- 10 in advisory functions
- 2 insurance agents
- 3 soliciting firms
Reported holdings
Alm First Financial Advisors’ reported 13F holdings total $593.6M across 22 positions, and the ten largest make up 87.4% of it.
- $593.6M
- Reported 13F value
- 22
- Positions
- 87.4%
- In the 10 largest
- +6.5%
- Value vs. prior quarter
- Vanguard S&P 500 ETFETF27.4%
- Cambria Trinity ETFETF11.6%
- Cambria Global Value ETFETF9.5%
- Cambria Foreign Shareholder Yield ETFETF9.1%
- Cambria Value And Momentum ETFETF8.6%
- Cambria Emerging Shareholder Yield ETFETF7.5%
- Cambria Global Real Estate ETFETF4.5%
- Vaneck JP Morgan EM Local CETF3.2%
- State Street Corp.ETF3.0%
- iShares TR Core U S Aggregate BD ETFETF2.9%
Together, the ten largest are 87.4% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $593.6M is not its $76.17B in regulatory assets and does not represent any individual client's portfolio.
Fees
Alm First Financial Advisors is paid through a percentage of assets under management and fixed fees (other than subscription fees).
Alm First Financial Advisors’ fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, Alm First Financial Advisors has 0 offices, with 1 listed address in 1 state.
Texas · 1 listed address
- 3800 Maple Avenue, Ste. 600, DallasHQ
Registration details
- Legal name
- Alm First Financial Advisors LLC
- Headquarters
- 3800 Maple Avenue, Ste. 600, Dallas, TX 75219
- Phone
- 800-752-4628
- Website
- www.almfirst.com
- SEC file
- 801-57980
- Structure
- Delaware LLC
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Alm First Financial Advisors have?
Alm First Financial Advisors has 162 clients and manages $76.2 billion for them, as of March 2026. They include 155 banking or thrift institutions, 3 pooled investment vehicles and 3 insurance companies.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Alm First Financial Advisors offer?
Alm First Financial Advisors provides portfolio management for pooled vehicles, portfolio management for institutions, publishing newsletters and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How many financial advisors does Alm First Financial Advisors have?
Alm First Financial Advisors has 0 investment adviser representatives registered with state securities authorities, out of 23 employees, and 10 perform investment advisory functions. 0 are registered representatives of a broker-dealer and 2 are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Alm First Financial Advisors invest in?
At the end of its last fiscal year, Alm First Financial Advisors’ separately managed accounts held 79% U.S. government and agency bonds, 7% derivatives, 6% nonagency rmbs and consumer abs., 4% cash and equivalents, 2% investment grade corporate bonds, 1% exchange-traded equities and 1% state and local bonds. It advises 3 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Alm First Financial Advisors?
Alm First Financial Advisors is owned through a holding company by Emily Hollis and Platform Alm Holdings, LLC. Its direct owner is Alm First Group, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Alm First Financial Advisors get paid?
Alm First Financial Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file