Af Advisors provides portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Af Advisors reports 43 clients. They include 28 high-net-worth individuals, 12 individual clients, and 2 pension and profit-sharing plans. Of its assets, 99.9% ($479M across 99 accounts) are managed with discretion; $395K across 3 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 28% | <1% |
| High-net-worth individuals | 65% | 99% |
| Pension and profit-sharing plans | 5% | <1% |
| Charitable organizations | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 12 | $1.97M | 0.4% | $164K |
| High-net-worth individuals | 28 | $473M | 98.7% | $16.9M |
| Pension and profit-sharing plans | Fewer than 5 | $4.09M | 0.9% | $2.05M |
| Charitable organizations | Fewer than 5 | $395K | 0.1% | $395K |
| Total | 43 | $480M | 100% | — |
- Clients
- 12
- Regulatory AUM
- $1.97M
- AUM share
- 0.4%
- Avg. per client
- $164K
- Clients
- 28
- Regulatory AUM
- $473M
- AUM share
- 98.7%
- Avg. per client
- $16.9M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.09M
- AUM share
- 0.9%
- Avg. per client
- $2.05M
- Clients
- Fewer than 5
- Regulatory AUM
- $395K
- AUM share
- 0.1%
- Avg. per client
- $395K
Total
- Clients
- 43
- Regulatory AUM
- $480M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Af Advisors charges 1.25% a year for its Comprehensive Portfolio Management. The fee is not negotiable.
Fee details and sources
Jeffrey Adams owns 75% or more of Af Advisors. The leadership team of Af Advisors includes President Jeffrey Adams. It has 2 employees.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Af Advisors, Inc.
Jeffrey Adams
Control person · since April 2009
- Owns 10% to 25% of Af Advisors, Inc.
Nina Adams
since March 2010
Af Advisors’ regulatory assets grew 2.2× from $215M (March 2021) to $480M (March 2026); clients rose from 34 to 43 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $480M | 43 | 2 | 2 |
| Mar 2025March 2025 | $737M | 39 | 2 | 2 |
| Mar 2024March 2024 | $443M | 38 | 2 | 1 |
| Mar 2023March 2023 | $236M | 36 | 2 | 1 |
| Mar 2022March 2022 | $187M | 32 | 2 | 1 |
| Mar 2021March 2021 | $215M | 34 | 2 | 1 |
Besides its headquarters, Af Advisors has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
California · 1 listed address
- 3508 Cody Way, Suite 100, SacramentoHQ
Other business names
Af Advisors has reported 1 other business name to the SEC.
- Adams Ashby Financial Advisors
Contact and registration details
- Legal name
- Af Advisors, Inc.
- Headquarters
- 3508 Cody Way, Suite 100, Sacramento, CA 95864
- Website
- adamsashby.com
- Phone
- 916-333-5989
- SEC file
- 801-114137
- Structure
- California corporation
- Fiscal year end
- December
Af Advisors’ named custodian for separately managed accounts is Charles Schwab ($480M). Af Advisors has custody of $429M for 8 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $480M100%
At year end, Af Advisors’ separately managed accounts were mostly in stocks (56%) and cash (25%). Its reported 13F holdings for the quarter ended 30 June 2026 total $204M across 30 positions; the largest are Fair Isaac Corp. (73.8%), Vanguard Whitehall Fds (9.2%) and SPDR Series Trust (4.2%).
What the accounts hold
- Stocks56%
- Funds8%
- Bonds11%
- Cash25%
How many clients does Af Advisors have?
Af Advisors has 43 clients and manages $480 million for them, as of March 2026. They include 28 high-net-worth individuals, 12 individual clients, and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 March 2026
What services does Af Advisors offer?
Af Advisors provides portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Af Advisors charge?
Af Advisors charges 1.25% a year for its Comprehensive Portfolio Management. The fee is not negotiable.
Source: AF - ADV PART 2A: FIRM BROCHURE, filed 16 March 2026
Which custodians does Af Advisors use?
Af Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $480M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 March 2026
How many financial advisors does Af Advisors have?
Af Advisors has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Af Advisors invest in?
At the end of its last fiscal year, Af Advisors’ separately managed accounts held 56% exchange-traded equities, 25% cash and equivalents, 11% U.S. government and agency bonds and 8% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Af Advisors?
Af Advisors’ direct owners are Jeffrey Adams (75% or more) and Nina Adams (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 16 March 2026
How does Af Advisors get paid?
Af Advisors is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Af Advisors?
Af Advisors’ main office is at 3508 Cody Way, Suite 100, Sacramento, CA 95864. Its phone number is 916-333-5989. Its website is adamsashby.com.