Accredited Investor Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 672 clients last fiscal year.
Accredited Investor Services reports 561 clients. They include 320 individual clients, 176 high-net-worth individuals and 27 other clients. Of its assets, 99.2% ($586M across 1,423 accounts) are managed with discretion; $5.01M across 4 accounts are not. It advised 105 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 57% | 16% |
| High-net-worth individuals | 31% | 68% |
| Pension and profit-sharing plans | 4% | 5% |
| Charitable organizations | 2% | 4% |
| Corporations and other businesses | <1% | <1% |
| Other client typesOther | 5% | 7% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 320 | $93M | 15.7% | $291K |
| High-net-worth individuals | 176 | $401M | 67.8% | $2.28M |
| Pension and profit-sharing plans | 24 | $28.8M | 4.9% | $1.2M |
| Charitable organizations | 9 | $22M | 3.7% | $2.45M |
| Corporations and other businesses | 5 | $4.27M | 0.7% | $853K |
| Other | 27 | $42.2M | 7.1% | $1.56M |
| Total | 561 | $591M | 100% | $1.05M |
- Clients
- 320
- Regulatory AUM
- $93M
- AUM share
- 15.7%
- Avg. per client
- $291K
- Clients
- 176
- Regulatory AUM
- $401M
- AUM share
- 67.8%
- Avg. per client
- $2.28M
- Clients
- 24
- Regulatory AUM
- $28.8M
- AUM share
- 4.9%
- Avg. per client
- $1.2M
- Clients
- 9
- Regulatory AUM
- $22M
- AUM share
- 3.7%
- Avg. per client
- $2.45M
- Clients
- 5
- Regulatory AUM
- $4.27M
- AUM share
- 0.7%
- Avg. per client
- $853K
- Clients
- 27
- Regulatory AUM
- $42.2M
- AUM share
- 7.1%
- Avg. per client
- $1.56M
Total
- Clients
- 561
- Regulatory AUM
- $591M
- AUM share
- 100%
- Avg. per client
- $1.05M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 105
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 672
Accredited Investor Services charges up to 1.00% a year for its Ongoing investment management. The fee is billed in arrears, is negotiable and has a $2,500 annual minimum. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- A fixed fee generally from $200 a month for less complex clients to $15,000 a quarter for more complex clients, paid in arrears.
- Project-specific services
- Project fees are billed at $300 an hour with a $1,800 minimum, incrementally against agreed deliverables.
Cathy Juilfs owns 25% to 50% of Accredited Investor Services. The leadership team of Accredited Investor Services includes President Cathy Juilfs. It has 13 employees, 9 of them in advisory roles.
Leadership
- Cathy JuilfsMember/CEO/President/Senior Advisor
- Nathan GoebelMember/CCO/Advisor
- Jason HallonquistMember/CIO/Senior Advisor
- Sarah NobleMember/Retirement Plan Advisor
Investment adviser representatives
10 representatives listed in the SEC register as of 9 October 2026.
Staff
- 13 employees
- 9 in advisory functions
- 9 state-registered reps
- 5 insurance agents
- Owns 25% to 50% of Accredited Investor Services, LLC
Cathy Juilfs
Control person · since June 2010
- Owns 25% to 50% of Accredited Investor Services, LLC
Jason Hallonquist
Control person · since June 2013
- Owns 10% to 25% of Accredited Investor Services, LLC
Nathan Goebel
since March 2026
- Owns 10% to 25% of Accredited Investor Services, LLC
Sarah Noble
since January 2025
Accredited Investor Services’ regulatory assets grew from $485M (May 2025) to $591M (March 2026); clients were 561 in both filings and employees rose from 12 to 13.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $591M | 561 | 13 | 2 |
| May 2025 | $485M | 535 | 12 | 2 |
Besides its headquarters, Accredited Investor Services has 1 office (1 private residence, listed without an address), with 1 listed address in Minnesota.
Minnesota · 1 listed address
- 622 Roosevelt Road, Suite 160, St. CloudHQ
Contact and registration details
- Legal name
- Accredited Investor Services, LLC
- Headquarters
- 622 Roosevelt Road, Suite 160, St. Cloud, MN 56301
- Website
- aisplanning.com
- Phone
- 320-252-6552
- @ais-planning
- SEC file
- 801-132984
- Founded
- 2008
- Structure
- Minnesota LLC
- Fiscal year end
- December
Accredited Investor Services uses SEI Investments Distribution ($558M) as custodian for its separately managed accounts. Accredited Investor Services does not have custody of client assets.
- SEI Investments DistributionSEI Investments Distribution Co. · Oaks, PA · $558M100%
At year end, Accredited Investor Services’ separately managed accounts were mostly in funds (78%) and stocks (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $177M across 81 positions; the largest are American Centy ETF TR (37.4%), Dimensional ETF Trust (18.3%) and Fidelity Covington Trust (16.4%).
What the accounts hold
- Stocks10%
- Exchange-traded equities9%
- Non-exchange-traded equities1%
- Funds78%
- Bonds3%
- State and local bonds2%
- U.S. government and agency bonds1%
- Cash8%
Filed values cover 99%. The neutral 1% gap has no reported category.
Reported 13F holdings
- $177M
- Reported 13F value
- 81
- Positions
- 84.2%
- In the 10 largest
- +13.6%
- Value vs. prior quarter
- American Centy ETF TR · US EQT ETF37.4%
- Dimensional ETF Trust · World EX US Core18.3%
- Fidelity Covington Trust · Blue Chip Grwth16.4%
- American Centy ETF TR · US Sml CP Valu4.0%
- Dimensional ETF Trust · US Cor Equ 2 ETF2.1%
- iShares Gold TR · iShares New1.4%
- iShares TR · MSCI USA Min ETF1.3%
- State Str SPDR S&P 500 ETF T · TR Unit1.2%
- iShares TR · Shrt Nat Mun ETF1.0%
- iShares TR · National Mun ETF1.0%
Together, the ten largest are 84.2% of reported value.
How many clients does Accredited Investor Services have?
Accredited Investor Services has 561 clients and manages $591 million for them, as of March 2026. They include 320 individual clients, 176 high-net-worth individuals and 27 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 March 2026
What services does Accredited Investor Services offer?
Accredited Investor Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Accredited Investor Services charge?
Accredited Investor Services charges up to 1.00% a year for its Ongoing investment management. The fee is billed in arrears, is negotiable and has a $2,500 annual minimum.
Which custodians does Accredited Investor Services use?
Accredited Investor Services’ separately managed account assets are held at SEI Investments Distribution Co. (Oaks, PA), with $558M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 March 2026
How many financial advisors does Accredited Investor Services have?
Accredited Investor Services has 9 investment adviser representatives registered with state securities authorities, out of 13 employees, and 9 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Accredited Investor Services invest in?
At the end of its last fiscal year, Accredited Investor Services’ separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 9% exchange-traded equities, 8% cash and equivalents, 2% state and local bonds, 1% non-exchange-traded equities and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Accredited Investor Services?
Accredited Investor Services’ direct owners are Cathy Juilfs, Jason Hallonquist, Nathan Goebel and Sarah Noble, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 23 March 2026
How does Accredited Investor Services get paid?
Accredited Investor Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Accredited Investor Services registered with the SEC?
Yes, Accredited Investor Services has been registered with the SEC as an investment adviser since 13 June 2025. Its CRD number is 148821 and its SEC file number is 801-132984.
Source: Form ADV Part 1A, Item 1, filed 23 March 2026; IAPD firm record
How do I contact Accredited Investor Services?
Accredited Investor Services’ main office is at 622 Roosevelt Road, Suite 160, St. Cloud, MN 56301. Its phone number is 320-252-6552. Its website is aisplanning.com.