1st Discount Brokerage provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
1st Discount Brokerage reports 219 clients. They include 133 individual clients, 83 high-net-worth individuals and 1 pension or profit-sharing plan. Of its assets, 58.2% ($76.5M across 253 accounts) are managed with discretion; $54.9M across 99 accounts are not. A wrap fee program the firm both sponsors and manages holds $131M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 61% | 7% |
| High-net-worth individuals | 38% | 90% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | 1% |
| Corporations and other businesses | <1% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 133 | $9.59M | 7.3% | $72.1K |
| High-net-worth individuals | 83 | $118M | 89.8% | $1.42M |
| Pension and profit-sharing plans | Fewer than 5 | $437K | 0.3% | $437K |
| Charitable organizations | Fewer than 5 | $1.54M | 1.2% | $1.54M |
| Corporations and other businesses | Fewer than 5 | $1.88M | 1.4% | $1.88M |
| Total | 219 | $131M | 100% | — |
- Clients
- 133
- Regulatory AUM
- $9.59M
- AUM share
- 7.3%
- Avg. per client
- $72.1K
- Clients
- 83
- Regulatory AUM
- $118M
- AUM share
- 89.8%
- Avg. per client
- $1.42M
- Clients
- Fewer than 5
- Regulatory AUM
- $437K
- AUM share
- 0.3%
- Avg. per client
- $437K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.54M
- AUM share
- 1.2%
- Avg. per client
- $1.54M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.88M
- AUM share
- 1.4%
- Avg. per client
- $1.88M
Total
- Clients
- 219
- Regulatory AUM
- $131M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
1st Discount Brokerage is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting Services
- Consulting services are billed hourly at up to $500 per hour.
- Financial Planning
- Financial planning is billed hourly at $250 to $500 per hour, with a $2,500 minimum retainer per engagement.
- Tax Preparation
- Tax preparation has a $500 minimum charge and is billed at a $250 hourly rate, depending on the complexity of the return.
1db Financial owns 75% or more of 1st Discount Brokerage. The leadership team of 1st Discount Brokerage includes President William Harold Jr Corley and Chief Compliance Officer George Patrick Rohloff. It has 8 employees.
Leadership
- William Harold Jr CorleyPresident
- George Patrick RohloffChief Compliance Officer
- William Harold Jr CorleyMunicipal Principal
- Aileen M GallagherFINOP
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 8 in advisory functions
- 8 state-registered reps
- 8 broker-dealer reps
- 3 insurance agents
- Owns 75% or more of 1st Discount Brokerage, Inc.
1db Financial
since February 1999
- Owns 75% or more of 1st Discount Brokerage, Inc.
William Harold Jr Corley
Control person · since February 1999
1st Discount Brokerage’s regulatory assets grew from $108M (July 2025) to $131M (March 2026); clients were 219 in both filings and employees fell from 9 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $131M | 219 | 8 | 3 |
| Jul 2025July 2025 | $108M | 219 | 9 | 3 |
Besides its headquarters, 1st Discount Brokerage has 2 offices (1 private residence, listed without an address), with 2 listed addresses across 2 states.
Florida · 1 listed address
- 8927 Hypoluxo Road, Suite A5, Lake WorthHQ
Rhode Island · 1 listed address
- 127 Dorrance Street, Providence
Other business names
1st Discount Brokerage has reported 1 other business name to the SEC.
- 1db Asset Management
Contact and registration details
- Legal name
- 1st Discount Brokerage, Inc.
- Headquarters
- 8927 Hypoluxo Road, Suite A5, Lake Worth, FL 33467
- Website
- 1db.com
- Phone
- 561-515-3200
- SEC file
- 801-132978
- Structure
- Florida corporation
- Fiscal year end
- December
1st Discount Brokerage’s named custodians for separately managed accounts are Apex Clearing ($35.3M, 99%) and Pershing ($500K, 1%). 1st Discount Brokerage has custody of $131M for 219 clients.
- Apex ClearingApex Clearing Corporation · Dallas, TX · $35.3M99%
- PershingPershing LLC · Jersey City, NJ · $500K1%
At year end, 1st Discount Brokerage’s separately managed accounts were mostly in funds (50%) and stocks (40%).
What the accounts hold
- Stocks40%
- Funds50%
- Bonds5%
- Cash5%
How many clients does 1st Discount Brokerage have?
1st Discount Brokerage has 219 clients and manages $131 million for them, as of March 2026. They include 133 individual clients, 83 high-net-worth individuals and 1 pension or profit-sharing plan.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does 1st Discount Brokerage offer?
1st Discount Brokerage provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does 1st Discount Brokerage use?
1st Discount Brokerage’s separately managed account assets are held at Apex Clearing Corporation (Dallas, TX), with $35.3M and Pershing LLC (Jersey City, NJ), with $500K. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does 1st Discount Brokerage have?
1st Discount Brokerage has 8 investment adviser representatives registered with state securities authorities, out of 8 employees, and 8 perform investment advisory functions. 8 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does 1st Discount Brokerage invest in?
At the end of its last fiscal year, 1st Discount Brokerage’s separately managed accounts held 50% registered funds (mutual funds, ETFs, BDCs), 40% exchange-traded equities, 5% U.S. government and agency bonds and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns 1st Discount Brokerage?
1st Discount Brokerage’s direct owners are 1db Financial (75% or more) and William Harold Jr Corley (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does 1st Discount Brokerage get paid?
1st Discount Brokerage is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact 1st Discount Brokerage?
1st Discount Brokerage’s main office is at 8927 Hypoluxo Road, Suite A5, Lake Worth, FL 33467. Its phone number is 561-515-3200. Its website is 1db.com.