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William George, portrait

William George

President, Chief Executive Officer & Director at Sprott Asset Management USA

Firm officerUpdated

William George has been President, Chief Executive Officer & Director of Sprott Asset Management USA Inc., a Darien, CT investment adviser managing $10.1B, since March 2021.

5
Years in role
$10.1B
Firm AUM
3,362
Firm clients
35
Firm advisers

From Form ADV filed 30 March 2026Form ADV

Career

William George is a control person of Sprott Asset Management USA and directly owns under 5% of it. William George holds a Bachelor's degree from Trinity College.

Sprott Asset Management USA is an investment adviser based in Darien, CT, registered with the SEC since 2006. It provides financial planning and investment management. Its clients include investment companies, high-net-worth individuals and individual clients. Its regulatory assets under management total $10.1 billion, as filed on 30 March 2026. Its fees, ownership and offices are on the firm’s profile.

Whitney George is Chief Executive Officer of Sprott Inc. and a Senior Portfolio Manager at Sprott Asset Management USA. He was named Chief Executive Officer of Sprott Inc. in 2022 and joined Sprott in 2015. Previously he spent 23 years in senior roles at Royce & Associates LLC in New York, where he was Co-Chief Investment Officer from 2009 to 2013.

Key facts

CRD
724943
Firm
Sprott Asset Management USA · CRD 139022
Role
President, Chief Executive Officer & Director
In role since
March 2021 · 5 years
Control person
Yes
Direct ownership
Under 5%
Firm headquarters
Darien, CT
Individual registration
No current adviser record · SEC search
Disciplinary history
Not yet shown here · SEC record
Firm bio
sprott.com

Common questions

Where does William George work?

William George has been President, Chief Executive Officer & Director of Sprott Asset Management USA Inc. since March 2021, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 30 March 2026

How can I verify William George’s record?

William George’s role is listed on Sprott Asset Management USA Inc.’s Form ADV, which the SEC’s adviser search (adviserinfo.sec.gov) publishes under the firm’s CRD 139022.

Source: Form ADV, Schedule A, filed 30 March 2026

Leadership at Sprott Asset Management USA

Sources

  1. IAPD individual lookup, CRD 724943, checked 17 October 2026. This profile uses the Form ADV officer listing; the individual lookup did not provide a current investment-adviser record.
  2. Form ADV Part 1A, Schedules A and B of Sprott Asset Management USA Inc., filed 30 March 2026. Title, control and ownership bands.
  3. Sprott Asset Management USA team page. Biography, education, credentials, awards and the portrait, reproduced for identification.