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Veronica Hoy

Chief Operating Officer at Alteri Wealth

No current adviser or broker registrationUpdated

Veronica Hoy is Chief Operating Officer of Alteri Wealth LLC, a Westlake Village investment adviser managing $566M. Veronica Hoy has past investment-adviser registrations through 2 firms and has passed 6 licensing exams.

2
Past adviser firms
6
Licensing exams

From the IAPD record, checked 22 October 2026SEC record

Career

Veronica Hoy has been Chief Operating Officer of Alteri Wealth since May 2024, is a control person of the firm and directly owns under 5% of it.

Alteri Wealth LLC is a Westlake Village, CA firm with $566M under management, 350 clients and 3 advisers in one office, as of its June 2026 filing.

Veronica Hoy’s longest registration was 9 years at Merrill Lynch, Pierce, Fenner & Smith Incorporated (2014–2024).

  1. Merrill Lynch, Pierce, Fenner & Smith Incorporated
    – · 9 years
    Westlake Village, CA · Adviser representative · Firm CRD 7691
  2. Morgan Stanley
    – · under a year
    Woodland Hills, CA · Adviser representative · Firm CRD 149777

Credentials and registrations

Examinations

Series 931 December 2022
Name
General Securities Sales Supervisor - Options Module Examination
Series 108 December 2022
Name
General Securities Sales Supervisor - General Module Examination
SIECredited
Name
Securities Industry Essentials Examination
Series 6620 February 2013
Name
Uniform Combined State Law Examination
Series 728 January 2013
Name
General Securities Representative Examination
Series 6323 September 1996
Name
Uniform Securities Agent State Law Examination
Series 613 September 1996
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

CRD
2777976
Firm
Alteri Wealth · CRD 331100
Role
Chief Operating Officer
Registration
No current adviser or broker registration
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Veronica Hoy work?

Veronica Hoy has been Chief Operating Officer of Alteri Wealth LLC since May 2024, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 24 June 2026

Does Veronica Hoy have a current investment-adviser registration?

Veronica Hoy has no current investment-adviser or broker registration.

Source: IAPD individual record, checked 22 October 2026

What exams has Veronica Hoy passed?

Veronica Hoy has passed 6 licensing exams: the Series 6, Series 63, Series 7, Series 66, Series 10 and Series 9. The earliest, the Series 6, was passed in September 1996. FINRA credited Veronica Hoy with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where was Veronica Hoy previously registered as an investment adviser?

Veronica Hoy has past investment-adviser registrations through Merrill Lynch, Pierce, Fenner & Smith Incorporated, September 2014 to May 2024; Morgan Stanley, February 2013 to December 2013, across 2 firms.

Source: IAPD individual record, checked 22 October 2026

Is Veronica Hoy registered with FINRA?

No. Veronica Hoy has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Veronica Hoy’s record?

Search CRD 2777976 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Veronica Hoy’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Alteri Wealth

Sources

  1. IAPD individual record, CRD 2777976, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Alteri Wealth LLC, filed 24 June 2026. Title, control and ownership bands.