Travis Bettfreund has been Chief Compliance Officer/Secretary of K2 Financial since September 2023, is a control person of the firm and directly owns between 25% and 50% of it. Travis Bettfreund holds a BA in History from the University of California, San Diego.
K2 Financial Inc. is a Glendora, CA firm with $192M under management, 393 clients and 8 advisers across 3 offices, as of its March 2026 filing.
Travis Bettfreund is Director of Advisors, Financial Advisor, and Partner of K2 Financial Partners. As Director of Advisors, Bettfreund leads the K2 advisors and also serves clients directly. Bettfreund spent eleven years at Disneyland, primarily managing restaurants, and in 2016 began a career in wealth management and financial planning.
Travis Bettfreund’s longest registration is the current one, 4 years at Lincoln Investment since 2022. Before joining K2 Financial in 2022, Travis Bettfreund was registered through Merrill Lynch, Pierce, Fenner & Smith Incorporated.
- Lincoln InvestmentAlso current– present · 4 yearsGlendora, CA · Adviser representative · Firm CRD 519
- Merrill Lynch, Pierce, Fenner & Smith Incorporated– · 4 yearsBrea, CA · Adviser representative · Firm CRD 7691
Professional designations
Listed by K2 Financial
- CERTIFIED FINANCIAL PLANNER® Professional
- Master Planner Advanced Studies™
- Accredited Behavioral Finance Professional™
Investment adviser representative registrations
Travis Bettfreund is registered as an investment adviser representative in 2 states. The first approvals date from January 2022; the most recent is Texas, in November 2023.
- CaliforniaSince 18 January 2022
- TexasSince 10 November 2023
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 66 | Uniform Combined State Law Examination | 27 July 2017 |
| Series 7 | General Securities Representative Examination | 28 April 2017 |
- Name
- Securities Industry Essentials Examination
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
- Full name
- Travis John Bettfreund
- CRD
- 6700680
- Firm
- K2 Financial · CRD 300913
- Role
- Chief Compliance Officer/Secretary
- Office
- 233 SOUTH GLENDORA AVENUE, Glendora, CA 91741
- Registration
- Investment adviser and broker registrations
- In the industry since
- June 2017
- Disciplinary history
- Not yet shown here · SEC record · BrokerCheck
- Firm bio
- k2financialpartners.com
Where does Travis Bettfreund work?
Travis Bettfreund has been Chief Compliance Officer/Secretary of K2 Financial Inc. since September 2023, and is a control person of the firm.
Is Travis Bettfreund a financial advisor?
Yes. Travis Bettfreund has a current investment-adviser registration in California and Texas, through K2 Financial since February 2022.
How many years of experience does Travis Bettfreund have?
Travis Bettfreund has 9 years in the financial industry, since June 2017, across 3 adviser firms.
What exams has Travis Bettfreund passed?
Travis Bettfreund has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in April 2017. FINRA credited Travis Bettfreund with the SIE, which began in October 2018.
Where did Travis Bettfreund work before K2 Financial?
Before K2 Financial, Travis Bettfreund was registered through Merrill Lynch, Pierce, Fenner & Smith Incorporated, July 2017 to December 2021.
Where is Travis Bettfreund based?
Travis Bettfreund’s registered office is in Glendora, CA.
Is Travis Bettfreund registered with FINRA?
Yes. Travis Bettfreund has a current broker registration, under CRD 6700680.
Source: FINRA BrokerCheck
Is Travis Bettfreund a CFP?
K2 Financial lists Travis Bettfreund with the CFP credential (“CERTIFIED FINANCIAL PLANNER® Professional”) on its website. CFP Board confirms certification status.
Source: Travis Bettfreund biography, k2financialpartners.com
How can I verify Travis Bettfreund’s record?
Search CRD 6700680 on the SEC’s adviser search (adviserinfo.sec.gov) and FINRA’s broker search (brokercheck.finra.org), which publish Travis Bettfreund’s full registration record.
