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Sonya Mughal, portrait

Sonya Mughal

Chief Executive Officer; Director of Bailard, Inc, BB&K Holdings, and Bailard General Partners I, Inc. at Bailard in Foster City, CA

Investment adviser registrationUpdated

Sonya Mughal is Chief Executive Officer; Director of Bailard, Inc, BB&K Holdings, and Bailard General Partners I, Inc. of Bailard, Inc., an investment adviser managing $7.56B, and works from its Foster City, CA office. Sonya Mughal has been registered as an investment adviser representative through Bailard since 25 July 2001, has 26 years in the industry across 1 firm and has passed the Series 7, Series 66 and Series 24.

26
Years in industry
25
Years at firm
1
Adviser firms
1
States registered

From the IAPD record, checked 21 October 2026SEC record

Career

Sonya Mughal has been Chief Executive Officer and Director of Bailard, Inc, BB&K Holdings, and Bailard General Partners I, Inc. of Bailard since March 2021, is a control person of the firm and directly owns under 5% of it. Sonya Mughal holds a Mathematics degree from Randolph-Macon Woman's College.

Bailard, Inc. is a Foster City, CA firm with $7.56B under management, 1,137 clients and 42 advisers across 3 offices, as of its September 2026 filing.

Sonya Mughal is Chief Executive Officer of Bailard, Inc. She joined Bailard in 1994 and held senior roles including Chief Investment Officer, Chief Risk Officer and Chief Operating Officer before becoming Chief Executive Officer in 2021. She is also a portfolio manager for the Bailard Technology Strategy.

  1. – present · 25 years
    Foster City, CA · Adviser representative · Firm CRD 110550

Credentials and registrations

Professional designations

Listed by Bailard

  • Chartered Financial Analyst®

Investment adviser representative registrations

Sonya Mughal is registered as an investment adviser representative in California, since July 2001.

  • CaliforniaSince 25 July 2001

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 241 September 2011
Name
General Securities Principal Examination
Series 6625 July 2000
Name
Uniform Combined State Law Examination
Series 726 May 2000
Name
General Securities Representative Examination

Key facts

Full name
Sonya Thadhani Mughal
CRD
4165573
Firm
Bailard · CRD 110550
Role
Chief Executive Officer; Director of Bailard, Inc, BB&K Holdings, and Bailard General Partners I, Inc.
Office
950 TOWER LANE, SUITE 1900, Foster City, CA 94404-2131
Registration
Investment adviser registration
In the industry since
May 2000
Disciplinary history
Not yet shown here · SEC record
Firm bio
bailard.com

Common questions

Where does Sonya Mughal work?

Sonya Mughal has been Chief Executive Officer; Director of Bailard, Inc, BB&K Holdings, and Bailard General Partners I, Inc. of Bailard, Inc. since March 2021, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 17 September 2026

Is Sonya Mughal a financial advisor?

Yes. Sonya Mughal has a current investment-adviser registration in California, through Bailard since July 2001.

Source: IAPD individual record, checked 21 October 2026

How many years of experience does Sonya Mughal have?

Sonya Mughal has 26 years in the financial industry, since May 2000, across 1 adviser firm.

Source: IAPD individual record, checked 21 October 2026

What exams has Sonya Mughal passed?

Sonya Mughal has passed 3 licensing exams: the Series 7, Series 66 and Series 24. The earliest, the Series 7, was passed in May 2000. FINRA credited Sonya Mughal with the SIE, which began in October 2018.

Source: IAPD individual record, checked 21 October 2026

Where is Sonya Mughal based?

Sonya Mughal’s registered office is in Foster City, CA.

Source: IAPD individual record, checked 21 October 2026

Is Sonya Mughal registered with FINRA?

No. Sonya Mughal has no current broker registration.

Source: IAPD individual record, checked 21 October 2026

Is Sonya Mughal a CFA charterholder?

Bailard lists Sonya Mughal with the CFA credential (“Chartered Financial Analyst®”) on its website. CFA Institute confirms certification status.

Source: Sonya Mughal biography, bailard.com

How can I verify Sonya Mughal’s record?

Search CRD 4165573 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Sonya Mughal’s full registration record.

Source: IAPD individual record, checked 21 October 2026

Leadership at Bailard

Sources

  1. IAPD individual record, CRD 4165573, checked 21 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Bailard, Inc., filed 17 September 2026. Title, control and ownership bands.
  3. Bailard team page. Biography, education, credentials, awards and the portrait, reproduced for identification.