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Rebecca Contin

Investment adviser representative at East Rock Financial Services in Santa Cruz, CA

Investment adviser registrationUpdated

Rebecca Contin is an investment adviser representative at East Rock Financial Services, LLC, an investment adviser managing $136M, and works from its Santa Cruz, CA office. Rebecca Contin has been registered through East Rock Financial Services since 6 December 2013, has 14 years in the industry across 2 firms and has passed the Series 7 and Series 63.

14
Years in industry
12
Years at firm
2
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Rebecca Contin has been an investment adviser representative at East Rock Financial Services since December 2013, and is not listed among the firm’s executive officers or direct owners. Rebecca Contin holds a BA with Honors in Organizational Studies and Spanish from the University of California, Davis.

East Rock Financial Services, LLC is a firm with $136M under management, 39 clients and 2 advisers in one office, as of its March 2026 filing.

Rebecca Contín has over 20 years of experience in the financial services industry. Before joining East Rock Financial, she worked as a Financial Planner for wealth management firms in San Francisco and Seattle. She contributed to Charles Schwab's Center for Financial Research, overseeing equity ratings that were published across various platforms and products. She works as a Financial Coach at Oakland Promise Brilliant Baby, where she offers financial literacy classes and 1:1 financial coaching in Spanish and English.

Rebecca Contin’s longest registration is the current one, 12 years at East Rock Financial Services since 2013. Before joining East Rock Financial Services in 2013, Rebecca Contin was registered through Cornerstone Advisors Inc.

  1. – present · 12 years
    Santa Cruz, CA · Adviser representative · Firm CRD 147949
  2. Cornerstone Advisors Inc
    – · 1 year
    Bellevue, WA · Adviser representative · Firm CRD 110908

Credentials and registrations

Professional designations

Listed by East Rock Financial Services

  • CERTIFIED FINANCIAL PLANNER™ (CFP®)
  • Financial Fitness Coach (FFC®)

Investment adviser representative registrations

Rebecca Contin is registered as an investment adviser representative in California, since December 2013.

  • CaliforniaSince 6 December 2013

Examinations

Series 635 July 2001
Name
Uniform Securities Agent State Law Examination
Series 726 June 2001
Name
General Securities Representative Examination

Key facts

CRD
4317249
Office
Santa Cruz, CA
Registration
Investment adviser registration
In the industry since
August 2012
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Rebecca Contin work?

Rebecca Contin is an investment adviser representative registered through East Rock Financial Services, LLC since December 2013, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 22 October 2026

Is Rebecca Contin a financial advisor?

Yes. Rebecca Contin has a current investment-adviser registration in California, through East Rock Financial Services since December 2013.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Rebecca Contin have?

Rebecca Contin has 14 years in the financial industry, since August 2012, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Rebecca Contin passed?

Rebecca Contin has passed 2 licensing exams: the Series 7 and Series 63. The earliest, the Series 7, was passed in June 2001.

Source: IAPD individual record, checked 22 October 2026

Where did Rebecca Contin work before East Rock Financial Services?

Before East Rock Financial Services, Rebecca Contin was registered through Cornerstone Advisors Inc, May 2012 to September 2013.

Source: IAPD individual record, checked 22 October 2026

Where is Rebecca Contin based?

Rebecca Contin’s registered office is in Santa Cruz, CA.

Source: IAPD individual record, checked 22 October 2026

Is Rebecca Contin registered with FINRA?

No. Rebecca Contin has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Rebecca Contin a CFP?

East Rock Financial Services lists Rebecca Contin with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: Rebecca Contín, CFP® biography, eastrockfinancial.com

How can I verify Rebecca Contin’s record?

Search CRD 4317249 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Rebecca Contin’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at East Rock Financial Services

Sources

  1. IAPD individual record, CRD 4317249, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of East Rock Financial Services, LLC, filed 2 March 2026. Executive officers and direct owners; this person is not among them.
  3. East Rock Financial Services team page. Biography, education, credentials, awards.