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Orlando Cruz

Member, Board of Directors at Ameritas Advisory Services

Investment adviser and broker registrationsCharlotte, NCSEC record checked 17 October 2026

25
Years in the industry
2
Years at the firm
5
Adviser firms
2
State registrations

IAPD record retrieved 17 October 2026SEC record

Orlando Cruz is Member, Board of Directors of Ameritas Advisory Services, LLC, a Lincoln investment adviser managing $13.7B. Orlando Cruz has been registered through Ameritas Advisory Services since 13 June 2024, has 25 years in the industry across 5 firms and has passed 10 licensing exams.

Role at Ameritas Advisory Services

Title on Schedule A
Member, Board of Directors
Control
Orlando Cruz is a control person of Ameritas Advisory Services.
Ownership
An individual ownership band is not available in the source record.
Tenure
Orlando Cruz has held the filed role since March 2026.

The firm

Ameritas Advisory Services, LLC
Lincoln, NE

Form ADV filed 1 October 2026

$13.7B AUM29,718 clients366 advisers29 offices

Career on record

Orlando Cruz has been registered through Ameritas Advisory Services since June 2024, and before that through Missionsquare Retirement, Pnc Investments, Msi Financial Services, Inc. and Suntrust Investment Services, Inc..

Firms and exams, newest first
  1. – present · 2 years
    Charlotte, NC · Adviser representative · Firm CRD 317245
  2. Passed Series 10 · 2023
  3. Missionsquare Retirement
    – · 3 years
    Washington, DC · Adviser representative · Firm CRD 108783
  4. Passed SIE · 2018
  5. Pnc Investments
    – · 3 years
    Charlotte, NC · Adviser representative · Firm CRD 129052
  6. Msi Financial Services, Inc.
    – · 3 years
    Charlotte, NC · Adviser representative · Firm CRD 14251
  7. Passed Series 4 and Series 53 · 2013
  8. Suntrust Investment Services, Inc.
    – · 1 year
    Miami, FL · Adviser representative · Firm CRD 17499
  9. Passed Series 66 · 2012
  10. Passed Series 9 · 2009
  11. Passed Series 24 · 2006
  12. Passed Series 7 · 2002
  13. Passed Series 52 and Series 63 · 1993

Registrations and exams

Orlando Cruz has a current investment-adviser registration in Nebraska and North Carolina and has passed 10 qualifying exams.

Nebraska13 June 2024
Scope
Investment adviser representative
Status
Approved
North Carolina13 June 2024
Scope
Investment adviser representative
Status
Approved

Examinations

Series 6621 September 2012
Name
Uniform Combined State Law Examination
Series 6315 October 1993
Name
Uniform Securities Agent State Law Examination
Series 102 January 2023
Name
General Securities Sales Supervisor - General Module Examination
Series 5318 June 2013
Name
Municipal Securities Principal Examination
Series 411 April 2013
Name
Registered Options Principal Examination
Series 99 October 2009
Name
General Securities Sales Supervisor - Options Module Examination
Series 247 November 2006
Name
General Securities Principal Examination
SIE1 October 2018
Name
Securities Industry Essentials Examination
Series 721 March 2002
Name
General Securities Representative Examination
Series 5215 January 1993
Name
Municipal Securities Representative Examination

Individual record

Full name
Orlando Rafael Cruz
CRD
2311194
Registration status
Investment adviser and broker registrations
Office
Charlotte, NC
Firm bio
ameritas.com

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. Check this record on adviserinfo.sec.gov

Background

Ameritas identifies Orlando Cruz as Senior Vice President of Retirement Plans. Its biography says he previously held leadership roles at MissionSquare Retirement, MetLife, Voya, Truist and PNC. Official firm biography/team page

Education

Common questions

Where does Orlando Cruz work?

Orlando Cruz has been Member, Board of Directors of Ameritas Advisory Services, LLC since March 2026, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 1 October 2026

Is Orlando Cruz a financial advisor?

Yes. Orlando Cruz has a current investment-adviser registration in Nebraska and North Carolina, through Ameritas Advisory Services since June 2024, as of 17 October 2026.

Source: IAPD individual record, checked 17 October 2026

How many years of experience does Orlando Cruz have?

Orlando Cruz has worked in the financial industry for 25 years as of 17 October 2026, counted from 17 December 2000, across 5 adviser firms.

Source: IAPD individual record, checked 17 October 2026

What exams has Orlando Cruz passed?

Orlando Cruz has passed 10 licensing exams: the Series 52, Series 63, Series 7, Series 24, Series 9, Series 66, Series 4, Series 53, SIE and Series 10. The earliest, the Series 52, was passed in January 1993.

Source: IAPD individual record, checked 17 October 2026

Where did Orlando Cruz work before Ameritas Advisory Services?

Before Ameritas Advisory Services, Orlando Cruz was registered through Missionsquare Retirement, May 2020 to May 2023; Pnc Investments, January 2017 to May 2020; Msi Financial Services, Inc., May 2014 to December 2016; Suntrust Investment Services, Inc., February 2013 to May 2014.

Source: IAPD individual record, checked 17 October 2026

Where is Orlando Cruz based?

Orlando Cruz’s registered office is in Charlotte, NC.

Source: IAPD individual record, checked 17 October 2026

Leadership at Ameritas Advisory Services

Sources

  1. IAPD individual record, CRD 2311194. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Ameritas Advisory Services, LLC, filed 1 October 2026. Title, control and ownership bands.
  3. Ameritas Advisory Services team page. Biography, education, credentials, awards.

Retrieved 17 October 2026. The SEC record may have been amended since.

Report a correction

This profile is compiled from public regulatory records and the firm's own published materials, and is provided for informational purposes only. Niva Wealth is not affiliated with Orlando Cruz or Ameritas Advisory Services, LLC and makes no representation about the quality of their services. This directory does not report disciplinary history, in either direction.