Skip to content

Lori Day

Investment adviser representative at Integrity Financial Advisors in Simi Valley, CA

Investment adviser registrationUpdated

Lori Day is an investment adviser representative at Integrity Financial Advisors, LLC, an investment adviser managing $135M, and works from its Simi Valley, CA office. Lori Day has been registered through Integrity Financial Advisors since 6 November 2023, has 12 years in the industry across 5 firms and has passed the Series 65.

12
Years in industry
2
Years at firm
5
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Lori Day has been an investment adviser representative at Integrity Financial Advisors since November 2023, and is not listed among the firm’s executive officers or direct owners.

Integrity Financial Advisors, LLC is a Woburn, MA firm with $135M under management, 240 clients and 8 advisers across 6 offices, as of its June 2026 filing.

Lori Day’s longest registration was 4 years at Horter Investment Management, LLC (2015–2019). Before joining Integrity Financial Advisors in 2023, Lori Day was registered through Blue Ocean Capital Management, LLC and Virtue Capital Management, LLC.

  1. – present · 2 years
    Simi Valley, CA · Adviser representative · Firm CRD 313369
  2. Blue Ocean Capital Management, LLC
    – · 2 years
    Simi Valley, CA · Adviser representative · Firm CRD 310383
  3. Virtue Capital Management, LLC
    – · 1 year
    Simi Valley, CA · Adviser representative · Firm CRD 167816
  4. Horter Investment Management, LLC
    – · 4 years
    Simi Valley, CA · Adviser representative · Firm CRD 119880
  5. The Fidato Group LLC
    – · under a year
    Strongsville, OH · Adviser representative · Firm CRD 158173

Credentials and registrations

Investment adviser representative registrations

Lori Day is registered as an investment adviser representative in California, since November 2023.

  • CaliforniaSince 6 November 2023

Examinations

Series 654 October 2013
Name
Uniform Investment Adviser Law Examination

Key facts

Full name
Lori Ann Day
CRD
6306856
Office
Simi Valley, CA
Registration
Investment adviser registration
In the industry since
March 2014
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Lori Day work?

Lori Day is an investment adviser representative registered through Integrity Financial Advisors, LLC since November 2023, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 22 October 2026

Is Lori Day a financial advisor?

Yes. Lori Day has a current investment-adviser registration in California, through Integrity Financial Advisors since November 2023.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Lori Day have?

Lori Day has 12 years in the financial industry, since March 2014, across 5 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Lori Day passed?

Lori Day passed the Series 65 in October 2013.

Source: IAPD individual record, checked 22 October 2026

Where did Lori Day work before Integrity Financial Advisors?

Before Integrity Financial Advisors, Lori Day was registered through Virtue Capital Management, LLC, September 2019 to April 2021; Horter Investment Management, LLC, February 2015 to October 2019; The Fidato Group LLC, March 2014 to February 2015.

Source: IAPD individual record, checked 22 October 2026

Where is Lori Day based?

Lori Day’s registered office is in Simi Valley, CA.

Source: IAPD individual record, checked 22 October 2026

Is Lori Day registered with FINRA?

No. Lori Day has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Lori Day’s record?

Search CRD 6306856 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Lori Day’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Integrity Financial Advisors

Sources

  1. IAPD individual record, CRD 6306856, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Integrity Financial Advisors, LLC, filed 26 June 2026. Executive officers and direct owners; this person is not among them.