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Heidi Crawford, portrait

Heidi Crawford

Investment adviser representative at Bell Investment Advisors in Orinda, CA

Investment adviser registrationUpdated

Heidi Crawford is an investment adviser representative at Bell Investment Advisors Inc, an investment adviser managing $788M, and works from its Orinda, CA office. Heidi Crawford has been registered through Bell Investment Advisors since 2 June 2014, has 13 years in the industry across 2 firms and has passed the Series 65.

13
Years in industry
12
Years at firm
2
Adviser firms
1
States registered

From the IAPD record, checked 24 October 2026SEC record

Career

Heidi Crawford has been an investment adviser representative at Bell Investment Advisors since June 2014, and is not listed among the firm’s executive officers or direct owners. Heidi Crawford studied at the University of Arizona.

Bell Investment Advisors Inc is an Orinda, CA firm with $788M under management, 443 clients and 6 advisers in one office, as of its June 2026 filing.

Heidi Crawford is Financial Advisor of Bell Investment Advisors and a member of its leadership team, Investment Committee and Financial Planning team. She helped develop the firm's Socially Responsible investment strategy. Earlier she was an Investment Advisor at J.D. Mellberg Financial, where she specialized in retirement income planning.

Heidi Crawford’s longest registration is the current one, 12 years at Bell Investment Advisors since 2014. Before joining Bell Investment Advisors in 2014, Heidi Crawford was registered through Secure Investment Management, LLC.

  1. – present · 12 years
    Orinda, CA · Adviser representative · Firm CRD 108383
  2. Secure Investment Management, LLC
    – · under a year
    Tucson, AZ · Adviser representative · Firm CRD 141195

Credentials and registrations

Investment adviser representative registrations

Heidi Crawford is registered as an investment adviser representative in California, since June 2014.

  • CaliforniaSince 2 June 2014

Examinations

Series 6527 February 2012
Name
Uniform Investment Adviser Law Examination

Key facts

Full name
Heidi Anne Crawford
CRD
5976276
Firm
Bell Investment Advisors · CRD 108383
Office
2 THEATRE SQUARE, SUITE 315, Orinda, CA 94563
Registration
Investment adviser registration
In the industry since
October 2013
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Heidi Crawford work?

Heidi Crawford is an investment adviser representative registered through Bell Investment Advisors Inc since June 2014, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 24 October 2026

Is Heidi Crawford a financial advisor?

Yes. Heidi Crawford has a current investment-adviser registration in California, through Bell Investment Advisors since June 2014.

Source: IAPD individual record, checked 24 October 2026

How many years of experience does Heidi Crawford have?

Heidi Crawford has 13 years in the financial industry, since October 2013, across 2 adviser firms.

Source: IAPD individual record, checked 24 October 2026

What exams has Heidi Crawford passed?

Heidi Crawford passed the Series 65 in February 2012.

Source: IAPD individual record, checked 24 October 2026

Where did Heidi Crawford work before Bell Investment Advisors?

Before Bell Investment Advisors, Heidi Crawford was registered through Secure Investment Management, LLC, March 2012 to November 2012.

Source: IAPD individual record, checked 24 October 2026

Where is Heidi Crawford based?

Heidi Crawford’s registered office is in Orinda, CA.

Source: IAPD individual record, checked 24 October 2026

Is Heidi Crawford registered with FINRA?

No. Heidi Crawford has no current broker registration.

Source: IAPD individual record, checked 24 October 2026

How can I verify Heidi Crawford’s record?

Search CRD 5976276 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Heidi Crawford’s full registration record.

Source: IAPD individual record, checked 24 October 2026

Leadership at Bell Investment Advisors

Sources

  1. IAPD individual record, CRD 5976276, checked 24 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Bell Investment Advisors Inc, filed 11 June 2026. Executive officers and direct owners; this person is not among them.
  3. Bell Investment Advisors team page. Biography, education, credentials, awards and the portrait, reproduced for identification.