Xena Financial Planning provides financial planning, portfolio management for individuals and small businesses, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Xena Financial Planning reports 118 clients. They include 67 individual clients and 51 high-net-worth individuals. Of its assets, 100.0% ($104M across 384 accounts) are managed with discretion. It advised 31 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 57% | 18% |
| High-net-worth individuals | 43% | 82% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 67 | $18.7M | 17.9% | $279K |
| High-net-worth individuals | 51 | $85.8M | 82.1% | $1.68M |
| Total | 118 | $104M | 100% | $885K |
- Clients
- 67
- Regulatory AUM
- $18.7M
- AUM share
- 17.9%
- Avg. per client
- $279K
- Clients
- 51
- Regulatory AUM
- $85.8M
- AUM share
- 82.1%
- Avg. per client
- $1.68M
Total
- Clients
- 118
- Regulatory AUM
- $104M
- AUM share
- 100%
- Avg. per client
- $885K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 31
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Xena Financial Planning charges 0.35%–1.00% a year for its Investment Management Fee. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is an annual flat fee of $10,000 to $36,000, which may be waived at the firm's discretion and is negotiable.
James Hindes owns 50% to 75% of Xena Financial Planning. The leadership team of Xena Financial Planning includes Chief Compliance Officer James Hindes. It has 4 employees, 2 of them in advisory roles.
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Xena Financial Planning, LLC
James Hindes
Control person · since September 2024
- Owns 50% to 75% of Xena Financial Planning, LLC
Danika Waddell
Control person · since September 2024
Besides its headquarters, Xena Financial Planning has 1 office, with 2 listed addresses across 2 states.
Oregon · 1 listed address
- 1130 SW Morrison St, Suite 417, PortlandHQ
Washington · 1 listed address
- (Waddell, Danika) 5470 Shilshole Ave NW, Seattle
Contact and registration details
- Legal name
- Xena Financial Planning, LLC
- Headquarters
- 1130 SW Morrison St, Suite 417, Portland, OR 97205
- Website
- xenafp.com
- Phone
- 503-714-7357
- @xena-financial-planning
- SEC file
- 801-134943
- Structure
- Oregon LLC
- Fiscal year end
- December
Xena Financial Planning’s named custodians for separately managed accounts are Charles Schwab ($89.6M, 87%) and Altruist ($13.1M, 13%). Xena Financial Planning has custody of $22.7M for 42 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $89.6M87%
- AltruistAltruist Financial LLC · Culver City, CA · $13.1M13%
At year end, Xena Financial Planning’s separately managed accounts were mostly in funds (82%) and stocks (14%). Its reported 13F holdings for the quarter ended 30 June 2026 total $104M across 38 positions; the largest are Vanguard Index Fds (15.3%), SPDR Index Shs Fds (10.2%) and Apple Inc. (10.2%).
What the accounts hold
- Stocks14%
- Funds82%
- Bonds1%
- Cash3%
How many clients does Xena Financial Planning have?
Xena Financial Planning has 118 clients and manages $104 million for them, as of September 2026. They include 67 individual clients and 51 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 September 2026
What services does Xena Financial Planning offer?
Xena Financial Planning provides financial planning, portfolio management for individuals and small businesses, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Xena Financial Planning charge?
Xena Financial Planning charges 0.35%–1.00% a year for its Investment Management Fee. The fee is billed in arrears and is negotiable.
Source: 2026-09-02 XENA FINANCIAL PLANNING FORM ADV PART 2A, filed 2 September 2026
Which custodians does Xena Financial Planning use?
Xena Financial Planning’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $89.6M and Altruist Financial LLC (Culver City, CA), with $13.1M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 September 2026
How many financial advisors does Xena Financial Planning have?
Xena Financial Planning has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Xena Financial Planning invest in?
At the end of its last fiscal year, Xena Financial Planning’s separately managed accounts held 82% registered funds (mutual funds, ETFs, BDCs), 14% exchange-traded equities, 3% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Xena Financial Planning?
Xena Financial Planning’s direct owners are James Hindes (50% to 75%) and Danika Waddell (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 2 September 2026
How does Xena Financial Planning get paid?
Xena Financial Planning is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Xena Financial Planning?
Xena Financial Planning’s main office is at 1130 SW Morrison St, Suite 417, Portland, OR 97205. Its phone number is 503-714-7357. Its website is xenafp.com.
