Wisconsin Wealth Advisors provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 1–10 clients last fiscal year.
Wisconsin Wealth Advisors reports 293 clients. They include 260 individual clients, 26 high-net-worth individuals and 4 charitable organizations. Of its assets, 98.5% ($175M across 291 accounts) are managed with discretion; $2.68M across 2 accounts are not. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 89% | 59% |
| High-net-worth individuals | 9% | 39% |
| Charitable organizations | 1% | 2% |
| Other | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 260 | $106M | 59.5% | $407K |
| High-net-worth individuals | 26 | $68.5M | 38.5% | $2.64M |
| Charitable organizations | Fewer than 5 | $2.73M | 1.5% | $682K |
| Other | Fewer than 5 | $828K | 0.5% | $276K |
| Total | 293 | $178M | 100% | — |
- Clients
- 260
- Regulatory AUM
- $106M
- AUM share
- 59.5%
- Avg. per client
- $407K
- Clients
- 26
- Regulatory AUM
- $68.5M
- AUM share
- 38.5%
- Avg. per client
- $2.64M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.73M
- AUM share
- 1.5%
- Avg. per client
- $682K
- Clients
- Fewer than 5
- Regulatory AUM
- $828K
- AUM share
- 0.5%
- Avg. per client
- $276K
Total
- Clients
- 293
- Regulatory AUM
- $178M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Wisconsin Wealth Advisors charges up to 1.50% a year for its Asset management. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting services
- A flat fee of $500 to $5,000, or an hourly fee of $300 per hour, based on the scope of services.
- ERISA plan services
- Asset-based fee for ERISA plan services, not to exceed 1.5% of the assets included, and negotiable.
Chris Swenson owns 75% or more of Wisconsin Wealth Advisors. The leadership team of Wisconsin Wealth Advisors includes Chief Compliance Officer Chris Swenson. It has 3 employees.
Leadership
Chris SwensonOwner/Chief Compliance Officer/Investment Advisor Representative
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 broker-dealer reps
- 3 insurance agents
- Owns 75% or more of Wisconsin Wealth Advisors, LLC
Chris Swenson
Control person · since July 2015
Wisconsin Wealth Advisors’ regulatory assets grew 1.6× from $114M (July 2025) to $178M (October 2026); clients rose from 254 to 293 and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| October 2026 | $178M | 293 | 3 | 2 |
| July 2025 | $114M | 254 | 3 | 2 |
Besides its headquarters, Wisconsin Wealth Advisors has 1 office, with 2 listed addresses in Wisconsin.
Wisconsin · 2 listed addresses
- 1777 West Main Street, Suite 203, Sun PrairieHQ
- 583 D'Onofrio Drive, Madison
Contact and registration details
- Legal name
- Wisconsin Wealth Advisors, LLC
- Headquarters
- 1777 West Main Street, Suite 203, Sun Prairie, WI 53590
- Website
- wiwealthadvisors.com
- Phone
- 608-837-9099
- @wisconsin-wealth-advisors-llc
- SEC file
- 801-133696
- Structure
- Wisconsin LLC
- Fiscal year end
- December
Wisconsin Wealth Advisors uses Axos Clearing ($158M) as custodian for its separately managed accounts. Wisconsin Wealth Advisors does not have custody of client assets.
- Axos ClearingAxos Clearing LLC · Centennial, CO · $158M100%
At year end, Wisconsin Wealth Advisors’ separately managed accounts were mostly in stocks (50%) and funds (40%). Its reported 13F holdings for the quarter ended 30 June 2026 total $117M across 90 positions; the largest are Invesco Qqq TR (4.3%), Applied Matls Inc. (4.2%) and First TR Exchange-traded FD (4.0%).
What the accounts hold
- Stocks50%
- Funds40%
- Cash10%
Reported 13F holdings
- $117M
- Reported 13F value
- 90
- Positions
- 35.3%
- In the 10 largest
- +14.8%
- Value vs. prior quarter
- Invesco Qqq TR · Unit Ser 14.3%
- Applied Matls Inc.4.2%
- First TR Exchange-traded FD4.0%
- First TR Exchange Traded FD · Smid Risng ETF3.8%
- First TR Exchange Traded FD · Risng Divd Achiv3.7%
- Vanguard Index Fds · Growth ETF3.4%
- Broadcom Inc.3.3%
- Nvidia Corporation3.2%
- Invesco Exchange Traded FD T · S&P500 Quality3.0%
- Pimco ETF TR · Multisector BD2.5%
Together, the ten largest are 35.3% of reported value.
How many clients does Wisconsin Wealth Advisors have?
Wisconsin Wealth Advisors has 293 clients and manages $178 million for them, as of October 2026. They include 260 individual clients, 26 high-net-worth individuals and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 October 2026
What services does Wisconsin Wealth Advisors offer?
Wisconsin Wealth Advisors provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Wisconsin Wealth Advisors charge?
Wisconsin Wealth Advisors charges up to 1.50% a year for its Asset management. The fee is billed in advance and is negotiable.
Which custodians does Wisconsin Wealth Advisors use?
Wisconsin Wealth Advisors’ separately managed account assets are held at Axos Clearing LLC (Centennial, CO), with $158M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 October 2026
How many financial advisors does Wisconsin Wealth Advisors have?
Wisconsin Wealth Advisors has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Wisconsin Wealth Advisors invest in?
At the end of its last fiscal year, Wisconsin Wealth Advisors’ separately managed accounts held 50% exchange-traded equities, 40% registered funds (mutual funds, ETFs, BDCs) and 10% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Wisconsin Wealth Advisors?
Wisconsin Wealth Advisors’ direct owner is Chris Swenson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 1 October 2026
How does Wisconsin Wealth Advisors get paid?
Wisconsin Wealth Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Wisconsin Wealth Advisors?
Wisconsin Wealth Advisors’ main office is at 1777 West Main Street, Suite 203, Sun Prairie, WI 53590. Its phone number is 608-837-9099. Its website is wiwealthadvisors.com.