Willow Creek Capital Management provides portfolio management for individuals and small businesses and pension consulting.
Willow Creek Capital Management reports 413 clients. They include 299 individual clients, 98 high-net-worth individuals, and 7 pension and profit-sharing plans. Of its assets, 82.8% ($232M across 318 accounts) are managed with discretion; $48M across 113 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 72% | 27% |
| High-net-worth individuals | 24% | 65% |
| Pension and profit-sharing plans | 2% | 8% |
| Charitable organizations | 1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 299 | $74.3M | 26.6% | $249K |
| High-net-worth individuals | 98 | $182M | 65.0% | $1.86M |
| Pension and profit-sharing plans | 7 | $21.6M | 7.7% | $3.09M |
| Charitable organizations | 5 | $1.75M | 0.6% | $351K |
| Corporations and other businesses | Fewer than 5 | $151K | 0.1% | $37.7K |
| Total | 413 | $280M | 100% | — |
- Clients
- 299
- Regulatory AUM
- $74.3M
- AUM share
- 26.6%
- Avg. per client
- $249K
- Clients
- 98
- Regulatory AUM
- $182M
- AUM share
- 65.0%
- Avg. per client
- $1.86M
- Clients
- 7
- Regulatory AUM
- $21.6M
- AUM share
- 7.7%
- Avg. per client
- $3.09M
- Clients
- 5
- Regulatory AUM
- $1.75M
- AUM share
- 0.6%
- Avg. per client
- $351K
- Clients
- Fewer than 5
- Regulatory AUM
- $151K
- AUM share
- 0.1%
- Avg. per client
- $37.7K
Total
- Clients
- 413
- Regulatory AUM
- $280M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Willow Creek Capital Management charges 0.50%–1.00% a year for its Portfolio Management Wrap Fees. The fee is billed in advance and is negotiable.
Fee details and sources
Susan Estep owns 50% to 75% of Willow Creek Capital Management. The leadership team of Willow Creek Capital Management includes President Susan Estep and Chief Compliance Officer David Weber. It has 4 employees.
Staff
- 4 employees
- 4 in advisory functions
- 3 state-registered reps
- 4 broker-dealer reps
- 2 insurance agents
- Owns 50% to 75% of Willow Creek Capital Management, Inc.
Susan Estep
Control person · since August 2019
- Owns 25% to 50% of Willow Creek Capital Management, Inc.
David Weber
Control person · since August 2019
Besides its headquarters, Willow Creek Capital Management has 0 offices, with 1 listed address in 1 state.
Montana · 1 listed address
- 432 W Spruce St., Ste 102, MissoulaHQ
Contact and registration details
- Legal name
- Willow Creek Capital Management, Inc.
- Headquarters
- 432 W Spruce St., Ste 102, Missoula, MT 59802
- Website
- Not reported
- Phone
- 406-830-3286
- SEC file
- 801-134896
- Structure
- Montana corporation
- Fiscal year end
- December
Willow Creek Capital Management’s named custodian for separately managed accounts is Raymond James ($280M). Willow Creek Capital Management does not have custody of client assets.
- Raymond JamesRaymond James Financial Services, Inc. · St. Petersburg, FL · $280M100%
At year end, Willow Creek Capital Management’s separately managed accounts were largely in stocks (40%) and cash (19%).
What the accounts hold
- Stocks40%
- Bonds18%
- Cash19%
- Other23%
- Closed ended funds, open ended mutual funds, reits, and annuities22%
- Derivatives1%
How many clients does Willow Creek Capital Management have?
Willow Creek Capital Management has 413 clients and manages $280 million for them, as of August 2026. They include 299 individual clients, 98 high-net-worth individuals, and 7 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 August 2026
What services does Willow Creek Capital Management offer?
Willow Creek Capital Management provides portfolio management for individuals and small businesses and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Willow Creek Capital Management charge?
Willow Creek Capital Management charges 0.50%–1.00% a year for its Portfolio Management Wrap Fees. The fee is billed in advance and is negotiable.
Source: FORM ADV PART 2A - WILLOW CREEK CAPITAL MANAGEMENT, INC., filed 14 October 2026
Which custodians does Willow Creek Capital Management use?
Willow Creek Capital Management’s separately managed account assets are held at Raymond James Financial Services, Inc. (St. Petersburg, FL), with $280M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 August 2026
How many financial advisors does Willow Creek Capital Management have?
Willow Creek Capital Management has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Willow Creek Capital Management invest in?
At the end of its last fiscal year, Willow Creek Capital Management’s separately managed accounts held 40% exchange-traded equities, 22% other, 19% cash and equivalents, 18% U.S. government and agency bonds and 1% derivatives. The 22% other category is described as: Closed Ended Funds, Open Ended Mutual Funds, Reits, and Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Willow Creek Capital Management?
Willow Creek Capital Management’s direct owners are Susan Estep (50% to 75%) and David Weber (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 26 August 2026
How does Willow Creek Capital Management get paid?
Willow Creek Capital Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Willow Creek Capital Management?
Willow Creek Capital Management’s main office is at 432 W Spruce St., Ste 102, Missoula, MT 59802. Its phone number is 406-830-3286.