Willner & Heller provides portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Willner & Heller reports 178 clients. They include 124 individual clients, 46 high-net-worth individuals, and 3 pension and profit-sharing plans. Of its assets, 100.0% ($193M across 472 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 70% | 17% |
| High-net-worth individuals | 26% | 80% |
| Pension and profit-sharing plans | 2% | <1% |
| Charitable organizations | 1% | 2% |
| Corporations and other businesses | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 124 | $33.7M | 17.4% | $271K |
| High-net-worth individuals | 46 | $154M | 79.7% | $3.35M |
| Pension and profit-sharing plans | Fewer than 5 | $1.59M | 0.8% | $529K |
| Charitable organizations | Fewer than 5 | $3.89M | 2.0% | $1.94M |
| Corporations and other businesses | Fewer than 5 | $46.8K | 0.0% | $15.6K |
| Total | 178 | $193M | 100% | — |
- Clients
- 124
- Regulatory AUM
- $33.7M
- AUM share
- 17.4%
- Avg. per client
- $271K
- Clients
- 46
- Regulatory AUM
- $154M
- AUM share
- 79.7%
- Avg. per client
- $3.35M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.59M
- AUM share
- 0.8%
- Avg. per client
- $529K
- Clients
- Fewer than 5
- Regulatory AUM
- $3.89M
- AUM share
- 2.0%
- Avg. per client
- $1.94M
- Clients
- Fewer than 5
- Regulatory AUM
- $46.8K
- AUM share
- 0.0%
- Avg. per client
- $15.6K
Total
- Clients
- 178
- Regulatory AUM
- $193M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Willner & Heller charges 0.50%–2.50% a year for its Asset Management. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Retirement Plan Consulting
- Retirement plan consulting is billed as a percentage of managed plan assets, not to exceed 1.00%, as set in the signed consulting agreement.
Kenneth Willner owns 50% to 75% of Willner & Heller. The leadership team of Willner & Heller includes Chief Compliance Officer Matthew Heller. It has 3 employees.
Leadership
Matthew HellerPartner & Chief Compliance Officer- Kenneth WillnerPartner
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Willner & Heller LLC
Kenneth Willner
Control person · since October 2003
- Owns 50% to 75% of Willner & Heller LLC
Matthew Heller
Control person · since October 2003
Willner & Heller’s regulatory assets grew 1.8× from $109M (February 2021) to $193M (June 2026); clients rose from 155 to 178 and employees from 2 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $193M | 178 | 3 | 1 |
| February 2025 | $164M | 154 | 3 | 1 |
| March 2024 | $137M | 187 | 3 | 1 |
| March 2023 | $119M | 177 | 2 | 1 |
| March 2022 | $130M | 161 | 2 | 1 |
| February 2021 | $109M | 155 | 2 | 1 |
Besides its headquarters, Willner & Heller has 0 offices, with 1 listed address in California.
California · 1 listed address
- 15760 Ventura BLVD, Suite 2026, EncinoHQ
Contact and registration details
- Legal name
- Willner & Heller LLC
- Headquarters
- 15760 Ventura BLVD, Suite 2026, Encino, CA 91436
- Website
- willnerheller.com
- Phone
- 818-501-7590
- @willner-heller-llc
- SEC file
- 801-112631
- Structure
- California LLC
- Fiscal year end
- December
Willner & Heller uses Charles Schwab ($193M) as custodian for its separately managed accounts. Willner & Heller has custody of $114M in client assets for 175 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $193M100%
At year end, Willner & Heller’s separately managed accounts were mostly in stocks (50%) and funds (35%). Its reported 13F holdings for the quarter ended 30 June 2026 total $160M across 165 positions; the largest are Nvidia Corporation (5.4%), First TR Exchange Traded FD (3.4%) and Apple Inc. (3.4%).
What the accounts hold
- Stocks50%
- Funds35%
- Bonds13%
- U.S. government and agency bonds8%
- State and local bonds4%
- Investment grade corporate bonds1%
- Cash2%
Reported 13F holdings
- $160M
- Reported 13F value
- 165
- Positions
- 29.4%
- In the 10 largest
- +19.0%
- Value vs. prior quarter
- Nvidia Corporation5.4%
- First TR Exchange Traded FD · Risng Divd Achiv3.4%
- Apple Inc.3.4%
- iShares TR · Rus 1000 Grw ETF3.0%
- Advanced Micro Devices Inc.3.0%
- Lam Research Corp.2.4%
- Microsoft Corp.2.3%
- Alphabet Inc. · Cap Stk CL A2.3%
- Applied Matls Inc.2.1%
- Amazon Com Inc.2.0%
Together, the ten largest are 29.4% of reported value.
How many clients does Willner & Heller have?
Willner & Heller has 178 clients and manages $193 million for them, as of June 2026. They include 124 individual clients, 46 high-net-worth individuals, and 3 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 June 2026
What services does Willner & Heller offer?
Willner & Heller provides portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Willner & Heller charge?
Willner & Heller charges 0.50%–2.50% a year for its Asset Management. The fee is billed in advance.
Source: FORM ADV PART 2A - FIRM BROCHURE, filed 10 June 2026
Which custodians does Willner & Heller use?
Willner & Heller’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $193M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 June 2026
How many financial advisors does Willner & Heller have?
Willner & Heller has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Willner & Heller invest in?
At the end of its last fiscal year, Willner & Heller’s separately managed accounts held 50% exchange-traded equities, 35% registered funds (mutual funds, ETFs, BDCs), 8% U.S. government and agency bonds, 4% state and local bonds, 2% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Willner & Heller?
Willner & Heller’s direct owners are Kenneth Willner (50% to 75%) and Matthew Heller (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 10 June 2026
How does Willner & Heller get paid?
Willner & Heller is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Willner & Heller?
Willner & Heller’s main office is at 15760 Ventura BLVD, Suite 2026, Encino, CA 91436. Its phone number is 818-501-7590. Its website is willnerheller.com.