Williams & Associates provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Williams & Associates reports 433 high-net-worth individuals. Of its assets, 99.0% ($654M across 1,586 accounts) are managed with discretion; $6.72M across 22 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| High-net-worth individuals | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| High-net-worth individuals | 433 | $661M | 100.0% | $1.53M |
| Total | 433 | $661M | 100% | $1.53M |
- Clients
- 433
- Regulatory AUM
- $661M
- AUM share
- 100.0%
- Avg. per client
- $1.53M
Total
- Clients
- 433
- Regulatory AUM
- $661M
- AUM share
- 100%
- Avg. per client
- $1.53M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Williams & Associates is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- The fixed rate for creating client financial plans is between $5,000 and $50,000.
Gary Williams owns 75% or more of Williams & Associates. The leadership team of Williams & Associates includes President Gary Williams. It has 9 employees, 6 of them in advisory roles.
Leadership
- Gary WilliamsManaging Member, CEO, President, Chief Compliance Officer
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
- Karissa Nicole Goessl
- Duncan Shawn McCall
- Brian Scott McKinney
- Gavin Paul Walter
- George Thomas Watson III
- Gary Stuart Williams
Staff
- 9 employees
- 6 in advisory functions
- 6 state-registered reps
- 2 insurance agents
- Owns 75% or more of Williams & Associates, Inc.
Gary Williams
Control person · since June 2002
Besides its headquarters, Williams & Associates has 0 offices, with 1 listed address in Maryland.
Maryland · 1 listed address
- 8850 Columbia 100 Parkway, Suite 204, ColumbiaHQ
Contact and registration details
- Legal name
- Williams & Associates, Inc.
- Headquarters
- 8850 Columbia 100 Parkway, Suite 204, Columbia, MD 21045
- Website
- williamsassetmanagement.com
- Phone
- 410-740-0220
- SEC file
- 801-135121
- Founded
- 2002
- Structure
- Maryland corporation
- Fiscal year end
- December
Williams & Associates uses LPL Financial ($661M) as custodian for its separately managed accounts. Williams & Associates has custody of client assets.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $661M100%
At year end, Williams & Associates’ separately managed accounts were mostly in stocks (90%).
What the accounts hold
- Stocks90%
- Funds5%
- Cash5%
How many clients does Williams & Associates have?
Williams & Associates has 433 clients and manages $661 million for them, as of May 2026. They include 433 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 May 2026
What services does Williams & Associates offer?
Williams & Associates provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Williams & Associates use?
Williams & Associates’ separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $661M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 May 2026
How many financial advisors does Williams & Associates have?
Williams & Associates has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Williams & Associates invest in?
At the end of its last fiscal year, Williams & Associates’ separately managed accounts held 90% exchange-traded equities, 5% registered funds (mutual funds, ETFs, BDCs) and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Williams & Associates?
Williams & Associates’ direct owner is Gary Williams (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 27 May 2026
How does Williams & Associates get paid?
Williams & Associates is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Williams & Associates?
Williams & Associates’ main office is at 8850 Columbia 100 Parkway, Suite 204, Columbia, MD 21045. Its phone number is 410-740-0220. Its website is williamsassetmanagement.com.