WhiteRock Wealth Design provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
WhiteRock Wealth Design reports 739 clients. They include 558 individual clients, 173 high-net-worth individuals, and 7 corporations and other businesses. Of its assets, 100.0% ($633M across 1,892 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 76% | 27% |
| High-net-worth individuals | 23% | 73% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 558 | $173M | 27.3% | $309K |
| High-net-worth individuals | 173 | $459M | 72.6% | $2.65M |
| Charitable organizations | 1 | $353K | 0.1% | $353K |
| Corporations and other businesses | 7 | $665K | 0.1% | $95K |
| Total | 739 | $633M | 100% | $856K |
- Clients
- 558
- Regulatory AUM
- $173M
- AUM share
- 27.3%
- Avg. per client
- $309K
- Clients
- 173
- Regulatory AUM
- $459M
- AUM share
- 72.6%
- Avg. per client
- $2.65M
- Clients
- 1
- Regulatory AUM
- $353K
- AUM share
- 0.1%
- Avg. per client
- $353K
- Clients
- 7
- Regulatory AUM
- $665K
- AUM share
- 0.1%
- Avg. per client
- $95K
Total
- Clients
- 739
- Regulatory AUM
- $633M
- AUM share
- 100%
- Avg. per client
- $856K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
WhiteRock Wealth Design charges up to 2.00% a year for its Comprehensive Portfolio Management. The fee is billed in advance or in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning & Consulting
- Financial planning and consulting are billed as a flat fee that will not exceed $50,000, set in the signed consulting agreement.
- Retirement Plan Consulting
- Retirement plan consulting is billed on a percentage of plan assets under management that will not exceed 1.00%, set in the signed consulting agreement.
Blacktree, LLC owns 50% to 75% of WhiteRock Wealth Design and is in turn owned by Andrew & Ann Whitbeck Revocable Trust, U/T/D July 29, 2014 (75% or more). The leadership team of WhiteRock Wealth Design includes Chief Compliance Officer Andrew Whitbeck. It has 8 employees, 7 of them in advisory roles.
Leadership
- Andrew WhitbeckChief Compliance Officer, Managing Member
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 7 in advisory functions
- 7 state-registered reps
- 6 insurance agents
- Owns 50% to 75% of Whiterock Wealth Design, LLC
Blacktree, LLC
Control person · since May 2018
- Owns 75% or more of Blacktree, LLC
Andrew & Ann Whitbeck Revocable Trust, U/T/D July 29, 2014
Control person · since May 2018
Andrew Whitbeck
Trustee · Control person · since May 2018
Ann Whitbeck
Trustee · since May 2018
- Owns 50% to 75% of Whiterock Wealth Design, LLC
Clearpath LLC
Control person · since May 2018
- Owns 75% or more of Clearpath LLC
Robbie & Erin Wilkinson Revocable Trust, U/T/D August 30th, 2012
Control person · since May 2018
Robert Wilkinson
Trustee · Control person · since May 2018
Erin Wilkinson
Trustee · since May 2018
Besides its headquarters, WhiteRock Wealth Design has 0 offices, with 1 listed address in Arkansas.
Arkansas · 1 listed address
- 4426 North Waterside Court 110, FayettevilleHQ
Contact and registration details
- Legal name
- Whiterock Wealth Design, LLC
- Headquarters
- 4426 North Waterside Court 110, Fayetteville, AR 72703
- Website
- whiterockwealthdesign.com
- Phone
- 479-439-5550
- @whiterockwealthdesign
- SEC file
- 801-136429
- Structure
- Arkansas LLC
- Fiscal year end
- December
WhiteRock Wealth Design uses Charles Schwab ($633M) as custodian for its separately managed accounts. WhiteRock Wealth Design has custody of $151M in client assets for 161 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $633M100%
At year end, WhiteRock Wealth Design’s separately managed accounts were mostly in stocks (99%).
What the accounts hold
- Stocks99%
- Cash1%
How many clients does WhiteRock Wealth Design have?
WhiteRock Wealth Design has 739 clients and manages $633 million for them, as of August 2026. They include 558 individual clients, 173 high-net-worth individuals, and 7 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 August 2026
What services does WhiteRock Wealth Design offer?
WhiteRock Wealth Design provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does WhiteRock Wealth Design charge?
WhiteRock Wealth Design charges up to 2.00% a year for its Comprehensive Portfolio Management. The fee is billed in advance or in arrears and is negotiable.
Source: FORM ADV PART 2A - FIRM BROCHURE, filed 28 August 2026
Which custodians does WhiteRock Wealth Design use?
WhiteRock Wealth Design’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $633M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 August 2026
How many financial advisors does WhiteRock Wealth Design have?
WhiteRock Wealth Design has 7 investment adviser representatives registered with state securities authorities, out of 8 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does WhiteRock Wealth Design invest in?
At the end of its last fiscal year, WhiteRock Wealth Design’s separately managed accounts held 99% exchange-traded equities and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns WhiteRock Wealth Design?
WhiteRock Wealth Design’s direct owners are Blacktree, LLC (50% to 75%) and Clearpath LLC (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 28 August 2026
How does WhiteRock Wealth Design get paid?
WhiteRock Wealth Design is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is WhiteRock Wealth Design registered with the SEC?
Yes, WhiteRock Wealth Design has been registered with the SEC as an investment adviser since 4 June 2026. Its CRD number is 342236 and its SEC file number is 801-136429.
Source: Form ADV Part 1A, Item 1, filed 28 August 2026; IAPD firm record
How do I contact WhiteRock Wealth Design?
WhiteRock Wealth Design’s main office is at 4426 North Waterside Court 110, Fayetteville, AR 72703. Its phone number is 479-439-5550. Its website is whiterockwealthdesign.com.