Whipplewood Advisors provides financial planning, portfolio management for individuals and small businesses, selecting other managers, business succession planning, education planning, estate planning, insurance, philanthropic planning, tax planning, and tax preparation. Financial planning was provided to 1–10 clients last fiscal year.
Whipplewood Advisors reports 377 clients. They include 197 high-net-worth individuals, 169 individual clients and 6 charitable organizations. Of its assets, 98.8% ($320M across 372 accounts) are managed with discretion; $4.04M across 3 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 9% |
| High-net-worth individuals | 52% | 90% |
| Charitable organizations | 2% | <1% |
| Corporations and other businesses | 1% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 169 | $29.7M | 9.2% | $176K |
| High-net-worth individuals | 197 | $291M | 89.6% | $1.48M |
| Charitable organizations | 6 | $600K | 0.2% | $100K |
| Corporations and other businesses | 5 | $3.57M | 1.1% | $713K |
| Total | 377 | $325M | 100% | $861K |
- Clients
- 169
- Regulatory AUM
- $29.7M
- AUM share
- 9.2%
- Avg. per client
- $176K
- Clients
- 197
- Regulatory AUM
- $291M
- AUM share
- 89.6%
- Avg. per client
- $1.48M
- Clients
- 6
- Regulatory AUM
- $600K
- AUM share
- 0.2%
- Avg. per client
- $100K
- Clients
- 5
- Regulatory AUM
- $3.57M
- AUM share
- 1.1%
- Avg. per client
- $713K
Total
- Clients
- 377
- Regulatory AUM
- $325M
- AUM share
- 100%
- Avg. per client
- $861K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Whipplewood Advisors charges up to 1.15% a year for its Investment Management Services. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting
- Limited-scope consulting fees are negotiated and range from $2,500 to $75,000.
- Financial Planning
- For households under $1,000,000, financial planning is a fixed or variable fee from $2,500 to $75,000, negotiated per plan.
Mona Feeley owns 25% to 50% of Whipplewood Advisors. It has 6 employees.
Leadership
- Mona FeeleyMember
- Joseph HubbardMember, CCO
- Richard WhippleMember
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
- Mona Lynn Feeley
- Joseph Ernest Hubbard
- Ronald David New JR
- Saxon Swindler
- Richard Jay Whipple JR
Staff
- 6 employees
- 6 in advisory functions
- 6 state-registered reps
- 1 broker-dealer rep
- 3 insurance agents
- Owns 25% to 50% of Whipplewood Advisors, LLC
Mona Feeley
Control person · since January 2016
- Owns 25% to 50% of Whipplewood Advisors, LLC
Richard Whipple
Control person · since January 2016
- Owns 25% to 50% of Whipplewood Advisors, LLC
Joseph Hubbard
Control person · since February 2020
Whipplewood Advisors’ regulatory assets grew 1.9× from $167M (February 2021) to $325M (May 2026); clients rose from 129 to 377 and employees from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $325M | 377 | 6 | 1 |
| March 2025 | $288M | 148 | 7 | 1 |
| April 2024 | $267M | 135 | 6 | 1 |
| March 2023 | $208M | 136 | 6 | 1 |
| March 2022 | $212M | 139 | 5 | 1 |
| February 2021 | $167M | 129 | 5 | 1 |
Besides its headquarters, Whipplewood Advisors has 0 offices, with 1 listed address in Colorado.
Colorado · 1 listed address
- 11852 Shaffer Drive, Building B, LittletonHQ
Contact and registration details
- Legal name
- Whipplewood Advisors, LLC
- Headquarters
- 11852 Shaffer Drive, Building B, Littleton, CO 80127
- Website
- Not reported
- Phone
- 303-551-8016
- SEC file
- 801-119590
- Founded
- 2016
- Structure
- Colorado LLC
- Fiscal year end
- December
Whipplewood Advisors uses SEI Investments Distribution ($322M) as custodian for its separately managed accounts. Whipplewood Advisors does not have custody of client assets.
- SEI Investments DistributionSEI Investments Distribution Co. · Oaks, PA · $322M100%
At year end, Whipplewood Advisors’ separately managed accounts were largely in funds (35%) and cash (31%). Its reported 13F holdings for the quarter ended 30 June 2026 total $149M across 636 positions; the largest are Janus Detroit Str TR (11.1%), Elevation Series Trust (8.2%) and J P Morgan Exchange Traded F (4.1%).
What the accounts hold
- Stocks28%
- Funds35%
- Bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash31%
- Other4%
- Private reits and private credit,private equity, private infrastructure, private placement variable annuity and private placement variable life.4%
Reported 13F holdings
- $149M
- Reported 13F value
- 636
- Positions
- 40.0%
- In the 10 largest
- −22.9%
- Value vs. prior quarter
- Janus Detroit Str TR · Exchange Traded Fund11.1%
- Elevation Series Trust · Exchange Traded Fund8.2%
- J P Morgan Exchange Traded F · Exchange Traded Fund4.1%
- iShares TR · Exchange Traded Fund2.7%
- Vanguard Specialized Funds · Exchange Traded Fund2.7%
- Western Asset Premier BD FD · Closed-end Fund2.6%
- Innovator ETFS Trust · Exchange Traded Fund2.3%
- Ares Capital Corp. · Closed-end Fund2.2%
- Vanguard Tax-managed Fds · Exchange Traded Fund2.1%
- Vanguard Whitehall Fds · Exchange Traded Fund2.1%
Together, the ten largest are 40.0% of reported value.
How many clients does Whipplewood Advisors have?
Whipplewood Advisors has 377 clients and manages $325 million for them, as of May 2026. They include 197 high-net-worth individuals, 169 individual clients and 6 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 May 2026
What services does Whipplewood Advisors offer?
Whipplewood Advisors provides financial planning, portfolio management for individuals and small businesses, selecting other managers, business succession planning, education planning, estate planning, insurance, philanthropic planning, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Whipplewood Advisors charge?
Whipplewood Advisors charges up to 1.15% a year for its Investment Management Services. The fee is billed in arrears and is negotiable.
Which custodians does Whipplewood Advisors use?
Whipplewood Advisors’ separately managed account assets are held at SEI Investments Distribution Co. (Oaks, PA), with $322M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 May 2026
How many financial advisors does Whipplewood Advisors have?
Whipplewood Advisors has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Whipplewood Advisors invest in?
At the end of its last fiscal year, Whipplewood Advisors’ separately managed accounts held 35% registered funds (mutual funds, ETFs, BDCs), 31% cash and equivalents, 28% exchange-traded equities, 4% other, 1% state and local bonds and 1% investment grade corporate bonds. The 4% other category is described as: Private Reits and Private Credit,private Equity, Private Infrastructure, Private Placement Variable Annuity and Private Placement Variable Life.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Whipplewood Advisors?
Whipplewood Advisors’ direct owners are Mona Feeley, Richard Whipple and Joseph Hubbard, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 8 May 2026
How does Whipplewood Advisors get paid?
Whipplewood Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Whipplewood Advisors?
Whipplewood Advisors’ main office is at 11852 Shaffer Drive, Building B, Littleton, CO 80127. Its phone number is 303-551-8016.