Wheels Up Wealth provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 51–100 clients last fiscal year.
Wheels Up Wealth reports 114 clients. They include 68 individual clients and 46 high-net-worth individuals. Of its assets, 100.0% ($130M across 458 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 20% |
| High-net-worth individuals | 40% | 80% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 68 | $26.3M | 20.2% | $387K |
| High-net-worth individuals | 46 | $104M | 79.8% | $2.25M |
| Total | 114 | $130M | 100% | $1.14M |
- Clients
- 68
- Regulatory AUM
- $26.3M
- AUM share
- 20.2%
- Avg. per client
- $387K
- Clients
- 46
- Regulatory AUM
- $104M
- AUM share
- 79.8%
- Avg. per client
- $2.25M
Total
- Clients
- 114
- Regulatory AUM
- $130M
- AUM share
- 100%
- Avg. per client
- $1.14M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Wheels Up Wealth charges 0.40%–0.75% a year for its Combined Financial Planning and Investment Management. The fee is billed in arrears, is negotiable and has a $10,000 annual minimum. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Project Based Financial Planning
- Project-based financial planning fees are negotiable and generally begin at $3,000, based on an estimate provided before the engagement.
- Two-Hour Ask Us Anything
- A one-time two-hour session answering two to four questions of the client’s choosing has a fixed fee of $1,000.
Bridget Harkins owns 75% or more of Wheels Up Wealth. The leadership team of Wheels Up Wealth includes President Bridget Harkins. It has 5 employees, 3 of them in advisory roles.
Staff
- 5 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Wheels Up Wealth, Inc.
Bridget Harkins
Control person · since February 2020
Wheels Up Wealth’s regulatory assets grew from $123M (January 2025) to $130M (February 2026); clients rose from 107 to 114 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Feb 2026February 2026 | $130M | 114 | 5 | 1 |
| Jan 2025January 2025 | $123M | 107 | 5 | 1 |
Besides its headquarters, Wheels Up Wealth has 0 offices, with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Wheels Up Wealth, Inc.
- Headquarters
- Not reported
- Website
- wheelsupwealthinc.com
- Phone
- 707-400-0992
- @wheels-up-wealth-inc
- SEC file
- 801-131524
- Structure
- California corporation
- Fiscal year end
- December
Wheels Up Wealth’s named custodian for separately managed accounts is Charles Schwab ($137M). Wheels Up Wealth does not have custody of client assets.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $137M100%
At year end, Wheels Up Wealth’s separately managed accounts were mostly in funds (94%). Its reported 13F holdings for the quarter ended 30 June 2026 total $118M across 23 positions; the largest are Dimensional ETF Trust (29.2%), Dimensional ETF Trust (13.9%) and American Centy ETF TR (10.7%).
What the accounts hold
- Stocks2%
- Funds94%
- Bonds1%
- Cash4%
How many clients does Wheels Up Wealth have?
Wheels Up Wealth has 114 clients and manages $130 million for them, as of February 2026. They include 68 individual clients and 46 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 February 2026
What services does Wheels Up Wealth offer?
Wheels Up Wealth provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Wheels Up Wealth charge?
Wheels Up Wealth charges 0.40%–0.75% a year for its Combined Financial Planning and Investment Management. The fee is billed in arrears, is negotiable and has a $10,000 annual minimum.
Source: ADV PART 2A - WHEELS UP WEALTH, filed 9 February 2026
Which custodians does Wheels Up Wealth use?
Wheels Up Wealth’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $137M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 February 2026
How many financial advisors does Wheels Up Wealth have?
Wheels Up Wealth has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Wheels Up Wealth invest in?
At the end of its last fiscal year, Wheels Up Wealth’s separately managed accounts held 94% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents, 2% exchange-traded equities and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Wheels Up Wealth?
Wheels Up Wealth’s direct owner is Bridget Harkins (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 9 February 2026
How does Wheels Up Wealth get paid?
Wheels Up Wealth is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Wheels Up Wealth?
Its phone number is 707-400-0992. Its website is wheelsupwealthinc.com.
